Session Details


Analytics & Conversion – Hot Topics and Methods
Date Tuesday January 28
Time 3:45p 4:45p
Location Salon C
Format Spotlight
Over the past year, several enhancements have come to the world of analytics. This presentation will focus on showing you how and where online marketing and analytics intersect, and will also teach you how to analyze what is working for you and what is not. As free JavaScript-based Web analytics tools such as Google Analytics have become the de-facto standard source of actionable SEO intelligence, and search engine webmaster consoles have evolved to provide more insight into site crawlability, Web server access logs are increasingly overlooked as a source of exclusive data on how your site is performing for search engines, and how search engine crawlers are behaving on your site.
Moderator Melyssa St.Michael
Bonnie Stefanick

Bonnie Stefanick,

Search Marketing Manager,
Internet Marketing Ninjas
Khalid Saleh

Khalid Saleh,

Ray Comstock

Ray Comstock,

Senior Search Strategist,

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