|CONFERENCE SESSION :|
|Keynote Address with Chris Pirillo|
|Date||Thursday April 25|
|Format||Standard Conference Session|
While content remains king, there’s something greater than content to generate: a cult of personality. This isn’t just about "building a personal brand" – it’s about evoking interpersonal connection with community. This simply cannot be gamed, and the rewards remain largely untapped by an industry that is buried by "content" and outmoded means of measuring value. Attention is difficult to attract, and near-impossible to measure and maintain. Advertising models will be forced to adapt, and sponsorships will begin to reign supreme.