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| CONFERENCE SESSION : |
| Reputation Defense |
| Date | Wednesday April 24 |
| Time | 1:30p 2:45p |
| Location | Salon C | | Format | Standard Conference Session | | Description |
"Defending Your Brand Through Search, Social and Content" – Are you covered off on the three mandatory areas of reputation defense? Through case studies and practical examples, we’ll cover these three fundamental areas, from developing your defense plan, preparing a crisis communications brief and agile response modeling, to creating content that turns negative sentiment to positive. | | Moderator | George Aspland | | Speakers |
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Elmer Boutin,
Senior Manager Search Strategy,
Rockfish Interactive
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Live ChatNew Orleans 2013
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