Session Details


CONFERENCE SESSION :
Reputation Defense
Date Wednesday April 24
Time 1:30p 2:45p
Location Salon C
Format Standard Conference Session
Description
"Defending Your Brand Through Search, Social and Content" – Are you covered off on the three mandatory areas of reputation defense? Through case studies and practical examples, we’ll cover these three fundamental areas, from developing your defense plan, preparing a crisis communications brief and agile response modeling, to creating content that turns negative sentiment to positive.
Moderator George Aspland
Speakers

Melyssa St.Michael


Melyssa St.Michael,

SVP, Search & Emerging Media,
Rockfish
Elmer Boutin


Elmer Boutin,

Associate Director, Search Strategy,
Rockfish
David Klein


David Klein,

CEO,
Purpose Inc

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