Session Details

Social Media Analytic Modeling
Date Wednesday April 24
Time 3:10p 4:15p
Location Salon B
Format Spotlight
This session will focus on developing a solid foundation in stages of social media marketing and establishing the appropriate measurement points to develop a custom social media analytics model. Attendees will be presented with an analogy that represents the different stages in social media marketing along with the strategies and KPIs required to measure success or failure at each stage.

Alan K'necht

Alan K’necht,

Founding Partner,
Digital Always Media Inc.

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