Session Details

PPC And Conversion Rate Optimization / Forecasting
Date Tuesday April 23
Time 11:30a 12:45p
Location Salon E
Format Standard Conference Session
This session will look at good ad creation and conversion rate optimization. Once you get a good format for ads down, you will be able to forecast results fairly quickly.
Moderator Jill Whalen

Joanna Lord

Joanna Lord,

Director of Customer Acquisition,
Shawn Livengood

Shawn Livengood,

Director of Search Marketing,
Home Improvement Leads
Ira Kates

Ira Kates,

Account Supervisor – Maxus Search,
Maxus Canada

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