CONFERENCE SESSION :
PPC And Conversion Rate Optimization / Forecasting
Date Tuesday April 23
Time 11:30a 12:45p
Location Salon E
Format Standard Conference Session
Description
This session will look at good ad creation and conversion rate optimization. Once you get a good format for ads down, you will be able to forecast results fairly quickly.
Moderator Jill Whalen
Speakers
Joanna Lord

Joanna Lord,

Director of Customer Acquisition,
SEOmoz.org
Shawn Livengood

Shawn Livengood,

Director of Search Marketing,
Home Improvement Leads
Ira Kates

Ira Kates,

Account Supervisor – Maxus Search,
Maxus Canada
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