CONFERENCE SESSION :
CPA Marketing
Date Wednesday April 24
Time 3:10p 4:15p
Location Salon E
Format Spotlight
Description
Learn the definition of CPA marketing, how to calculate a true CPA, where to find and how to negotiate CPA media deals. This session will also cover the pitfalls of CPA advertising vs. well-optimized CPM deals and which is right for your strategy.
Moderator Joe Laratro
Speakers
Maria Harrison

Maria Harrison,

Owner,
Bullseye Stratagy
Daryl Colwell

Daryl Colwell,

Senior Vice President,
MediaWhiz
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