Session Details

 

CONFERENCE SESSION :
CPA Marketing
Date Wednesday April 24
Time 3:10p 4:15p
Location Salon E
Format Spotlight
Description
Learn the definition of CPA marketing, how to calculate a true CPA, where to find and how to negotiate CPA media deals. This session will also cover the pitfalls of CPA advertising vs. well-optimized CPM deals and which is right for your strategy.
Moderator Joe Laratro
Speakers
Maria Harrison


Maria Harrison,

Owner,
Bullseye Stratagy
Daryl Colwell


Daryl Colwell,

Senior Vice President,
Matomy Media Group

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