Session Details

 

CONFERENCE SESSION :
Enterprise-Level Bid Management
Date Tuesday April 23
Time 3:10p 4:25p
Location Salon E
Format Standard Conference Session
Description
While it’s true that some small and well-structured PPC campaigns can run with little to no maintenance, large-scale PPC campaigns are quite the opposite. In fact, the efforts for managing large-scale PPC campaigns across multiple channels grow constantly. This session will showcase real-life examples of large-scale bid management and investigate successful techniques and tools.
Moderator Daniel Boberg
Speakers
Kevin Lee


Kevin Lee,

Executive Chairman,
Didit.com
Dan Sundgren


Dan Sundgren,

Chief Evangelist,
Add3

Steve Burnett,

Director of Digital Paid Media,
ethology

printer friendlier