|CONFERENCE SESSION :|
|Enterprise-Level Bid Management|
|Date||Tuesday April 23|
|Format||Standard Conference Session|
While it’s true that some small and well-structured PPC campaigns can run with little to no maintenance, large-scale PPC campaigns are quite the opposite. In fact, the efforts for managing large-scale PPC campaigns across multiple channels grow constantly. This session will showcase real-life examples of large-scale bid management and investigate successful techniques and tools.