Session Details

Crowd Sourcing Strategies
Date Tuesday April 23
Time 3:10p 4:25p
Location Salon B
Format Spotlight
Building a disruptive community online: creative crowdsourcing and the death of the agency.<p>The Internet has brought dynamic change to the creative industries and incumbent designers, writers, creative shops and agencies the world over are struggling to understand where they fit in the new paradigm. Communities of interest on the Web are growing rapidly and businesses are tapping into these new global talent pools to source the work that has traditionally been executed by agencies. Can distributed networks of workers replace the value delivered by more traditional providers? Can the risk inherent to the buyer in the service model be flipped? These and other questions will be addressed in this presentation.

Michael Samson

Michael Samson,


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