Session Details

Twitter and Facebook Optimization
Date Monday October 15
Time 3:00p 4:30p
Location Salon B
Format Standard Training Session;;1
Social media marketing doesn’t have to be black magic and soft-focus-unicorns-and-rainbows. Science and real, hard data can get us beyond the same-old "engage in the conversation" and "be authentic" advice. Learn what drives people to share information and opinions online, and learn scientifically-proven practices for spreading your content virally through social media. You’ll have plenty of time for Q&A with Dan Zarrella, social media and viral marketing scientist and author of "The Social Media Marketing Book."

Dan Zarrella

Dan Zarrella,

Social Media Scientist,

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