|CONFERENCE SESSION :|
|Date||Monday October 15|
|Format||Standard Training Session;;1|
Facebook may not be a new phenomenon, but the site is an ever-changing and evolving marketing platform that brands of all sizes can — and should — be taking advantage of to grow their business and engage with their customers. This session will take you through Facebook optimization, content creation, customer engagement, brand management and more. Learn best practices for managing and monitoring your page, as well as free tools and tips for posting content. We’ll discuss how to build contagious engagement for your brand on Facebook and look at how to build a content calendar for maximum efficiency. Finally, we’ll cover the recent changes to Facebook from the user’s perspective, what this means for brands, and how to target fans.