|CONFERENCE SESSION :|
|Creating a Successful Account Structure|
|Date||Monday October 15|
|Format||Standard Training Session;;1|
A successful AdWords account needs to take into account many variables, such as: keywords, match types, negative keywords, ads, user intent, and the buying funnel. In this session, you will learn how each of these items works, as well as learn strategies for organizing the data to maximize your chances for success. Ad Copy Testing: Within the organizational structure, successful accounts are always testing ads. You will learn ad copy testing techniques as well as take away testing examples you can try immediately in your own account.