CONFERENCE SESSION :
Effective Search and Display Advertising Campaigns
Date Wednesday October 17
Time 1:30p 2:45p
Location Salon F
Format Standard Conference Session
Description
Combining search and display into an effective campaign that can be fully tracked is more important than ever. Paid search marketing services suggest you allocate 20% of your paid search budget on the display network. This panel will analyze search & display ads from the view of the advertiser and the publisher.
Moderator Kevin Lee
Speakers
David Szetela

David Szetela,

Author, Speaker and Consultant,
Michael Black

Michael Black,

Owner,
SEOMike Consulting
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