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| CONFERENCE SESSION : |
| Blog Planning and Execution |
| Date | Thursday October 18 |
| Time | 1:30p 2:45p |
| Location | Salon G | | Format | Standard Conference Session | | Description | This session will look at what it takes to maintain the behind- the-scenes tasks of a major blog – how to create a content schedule, ways to come up with new ideas for content, and the basics of building a successful content strategy. | | Moderator | Janet Driscoll Miller | | Speakers |
Melissa Fach,
Managing Editor of Search Engine Journal,
SEO Aware
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Loren Baker,
VP of Business Development,
Copyblogger Media
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