Session Details

Conversion in a Social World
Date Tuesday October 16
Time 4:30p 5:45p
Location Salon C
Format Spotlight
Most online conversion goals are pretty clear: buy something, click, or fill out a form. But things are different when you consider the swirling crowd of social media. What does it mean to "convert" people in the environment of Facebook "likes", Google +1′s and Tweets? Conversion rate optimization expert Tim Ash will take you through a dynamic overview of social psychology, universal persuasion techniques, content recycling, humanizing the online experience, and use of "micro-conversions" to make your social media efforts pay off for your business.

Tim Ash

Tim Ash,


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