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| CONFERENCE SESSION : |
| Optimizing Non-E-commerce Product Pages |
| Date | Tuesday October 16 |
| Time | 11:30a 12:45p |
| Location | Salon B | | Format | Spotlight | | Description | If you sell intangible products and services through non-traditional e-commerce or software – or even if software-as-a-service is your product – then don’t miss this presentation on how to maximize the effectiveness of your product pages. If you need to convert more visitors into sales, don’t miss Jeffrey explaining the three crucial sections of every non-e-commerce product page that should be your focus – and which elements of those sections to test. This session will focus on optimizing product videos and demonstrations, persuasive presentation of features and presentation of pricing (including “free”). | | Speakers | |
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