Session Details

Mine your Keyword Portfolio for Missed Opportunities
Date Tuesday October 16
Time 1:50p 3:05p
Location Salon B
Format Spotlight
As the engines have evolved into semantic, location and context-based search results so must your keyword management and optimization strategies. This hype-free session will take you beyond making keyword lists and checking them twice to understanding how to mine keyword opportunities that create incremental value to your business. The session will drill into the key performance factors to help you identify under performing keywords and how to maximize them in both SEO and PPC programs. In addition, you will learn how to conduct co-optimization tests to make sure your paid and organic listings become force multipliers saving you money and increasing conversions.

Bill Hunt

Bill Hunt,

Back Azimuth Consulting

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