|CONFERENCE SESSION :|
|Mine your Keyword Portfolio for Missed Opportunities|
|Date||Tuesday October 16|
As the engines have evolved into semantic, location and context-based search results so must your keyword management and optimization strategies. This hype-free session will take you beyond making keyword lists and checking them twice to understanding how to mine keyword opportunities that create incremental value to your business. The session will drill into the key performance factors to help you identify under performing keywords and how to maximize them in both SEO and PPC programs. In addition, you will learn how to conduct co-optimization tests to make sure your paid and organic listings become force multipliers saving you money and increasing conversions.