|CONFERENCE SESSION :|
|Discovering the Trade Secrets of your Competitors|
|Date||Thursday October 18|
In this session you will learn how to effectively apply reverse engineering to search engine analytics so that you can unearth the trade secrets of your competitors, providing you with a profitable edge in your market. You will be educated on how to find the response rates of your competitors direct marketing initiatives, locate advertising budget trends, and discern which product(s) your competitors are marketing most heavily and when. Additionally, you will discover how to utilize the PPC and optimization efforts of your competitors to gain a stealth advantage overall.