|CONFERENCE SESSION :|
|Making AdWords Display Network Profitable for You|
|Date||Wednesday October 17|
Google’s Display advertising network has changed tremendously over the past few years, especially with the launch of flexible targeting just a short time ago. It is not only the largest network in the world, it is one of the most controllable. However, most marketers still aren’t using the network to its full potential. With all the new features that have been launched, you can now use the display network to target users at each stage of the buying cycle. In this session, we will examine the changes that have occurred and how you can take advantage of all the options to extract more value out of your Google’s display network campaigns.