Session Details

Science of Inbound Marketing
Date Tuesday October 16
Time 4:30p 5:45p
Location Salon B
Format Spotlight
Social Media Marketing doesn’t have to be black magic and soft-focus-unicorns-and-rainbows. Science and real, hard data can get us beyond the same-old “engage in the conversation” and “be authentic” advice. Learn what drives people to share information and opinions online, and learn scientifically proven practices for spreading your content virally through social media. You’ll have plenty of time for Q&A with Dan Zarrella, social media and viral marketing scientist and author of “The Social Media Marketing Book.”

Dan Zarrella

Dan Zarrella,

Social Media Scientist,

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