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| CONFERENCE SESSION : |
| Stop Killing Your Content – The Content Life Cycle Explained |
| Date | Thursday October 18 |
| Time | 1:30p 2:45p |
| Location | Salon B | | Format | Spotlight | | Description | Content marketing is probably the most utilized term in the online marketing space today, however most people focus on two major points; the content itself and getting visitors to the content. True content marketing runs in a cyclical format from content creation, outbound and inbound marketing techniques, conversion optimization, and ending with the use of data for iteration. Control and creation of a full content cycle can be the difference between marketing success and failure. | | Speakers | |
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