|CONFERENCE SESSION :|
|Stop Killing Your Content – The Content Life Cycle Explained|
|Date||Thursday October 18|
Content marketing is probably the most utilized term in the online marketing space today, however most people focus on two major points; the content itself and getting visitors to the content. True content marketing runs in a cyclical format from content creation, outbound and inbound marketing techniques, conversion optimization, and ending with the use of data for iteration. Control and creation of a full content cycle can be the difference between marketing success and failure.