CONFERENCE SESSION :
National and International Companies With Local Focus
Date Tuesday October 16
Time 10:15a 11:25a
Location Salon D
Format Keynote Speech
Description
According to Google, one in five searches has local intent, which means more local search results are populating the SERPs. How do national and international companies compete on a local level? This panel will look at many different strategies to acquire local traffic for major brands.
Moderator Michael Bonfils
Speakers
Ben Douglas

Ben Douglas,

Director, Search Product Specialist,
Alabama Media Group
Melanie Mitchell

Melanie Mitchell,

SVP of Search Strategy,
Digitas
Matt Marko

Matt Marko,

Marketing Process Manager,
Progressive Insurance
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