Session Details

Seven Must Have Elements for E-commerce Product Pages
Date Tuesday October 16
Time 11:30a 12:45p
Location Salon B
Format Spotlight
Is your product page earning it’s keep? Is it attracting and engaging qualified buyers? Does it have a profitable look-to-book ratio? Product pages must work harder than ever since visitors are demanding more from these pages than they ever have before. Add to that Google’s Panda search algorithm updates, which made unique and relevant content the minimum barrier to entry to attract search engine traffic, and you’ve got a complicated formula for success. So if you want to convert visitors into sales, you won’t want to miss Bryan’s explanation of the five sections of every product page and suggestions for the seven elements to test.


Bryan Eisenberg

Bryan Eisenberg,

Eisenberg Brothers & Associates

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