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CONFERENCE SESSION
:
Modern Marketing Plan Start To Finish
Date
Wednesday October 17
Time
11:30a 12:45p
Location
Salon D
Format
Standard Conference Session
Description
Learn how to build an effective 2012 Marcom Plan. This session will cover all of the considerations, tactics, and strategies for a successful marketing plan in a digital world.
Moderator
Peter Leshaw
Speakers
Tony Wright
,
CEO/Founder
,
WrightIMC
Dan Sturdivant
,
Senior Account Manager
,
Speakeasy
Laura Callow
,
Senior Search Marketing Manager
,
Intuit Global Business Division
Lisa Riolo
,
Co-founder
,
Impact Radius
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