Session Details

Enterprise Level Bid Management
Date Tuesday October 16
Time 4:30p 5:45p
Location Salon F
Format Standard Conference Session
While it’s true that some small and well-structured PPC campaigns can run with little to no maintenance, large scale PPC campaigns are quite the opposite. In fact, the efforts for managing large-scale PPC campaigns across multiple channels grow constantly. This session will showcase real-life examples of large scale bid management and investigate successful techniques and tools.
Moderator Tony Wright

Dave Roth

Dave Roth,

Vice President, Marketing,
Move, Inc.
Brad Geddes

Brad Geddes,

Certified Knowledge
Kevin Lee

Kevin Lee,

Executive Chairman,

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