Session Details


CONFERENCE SESSION :
Enterprise Level Bid Management
Date Tuesday October 16
Time 4:30p 5:45p
Location Salon F
Format Standard Conference Session
Description
While it’s true that some small and well-structured PPC campaigns can run with little to no maintenance, large scale PPC campaigns are quite the opposite. In fact, the efforts for managing large-scale PPC campaigns across multiple channels grow constantly. This session will showcase real-life examples of large scale bid management and investigate successful techniques and tools.
Moderator Tony Wright
Speakers

Dave Roth


Dave Roth,

Vice President, Marketing,
Move, Inc.
Brad Geddes


Brad Geddes,

Founder,
Certified Knowledge
Kevin Lee


Kevin Lee,

Executive Chairman,
Didit.com

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