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| CONFERENCE SESSION : |
| Enterprise Level Bid Management |
| Date | Tuesday October 16 |
| Time | 4:30p 5:45p |
| Location | Salon F | | Format | Standard Conference Session | | Description | While it’s true that some small and well-structured PPC campaigns can run with little to no maintenance, large scale PPC campaigns are quite the opposite. In fact, the efforts for managing large-scale PPC campaigns across multiple channels grow constantly. This session will showcase real-life examples of large scale bid management and investigate successful techniques and tools. | | Moderator | Tony Wright | | Speakers |
Dave Roth,
Vice President, Marketing,
Move, Inc.
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