Session Details

 

CONFERENCE SESSION :
A/B and Multivariate Testing
Date Wednesday October 17
Time 1:30p 2:45p
Location Salon A
Format Standard Conference Session
Description
Bringing visitors to your site is half the battle of internet marketing – the other half is what you do with them once they have arrived. Learn how to measure what works, and what doesn’t, as we discuss how to improve your site’s conversions.
Moderator Joe Laratro
Speakers
John Marshall


John Marshall,

CTO, Founder,
Market Motive
Tim Mayer


Tim Mayer,

Chief Marketing Officer,
Trueffect
Chris Goward


Chris Goward,

CEO,
WiderFunnel Marketing Optimization
Jason Cooper


Jason Cooper,

Director, Value Added Services,
Efficient Frontier

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