Session Details


CONFERENCE SESSION :
Developing Audience Personas for SEO
Date Tuesday October 16
Time 1:50p 3:05p
Location Salon H
Format Standard Conference Session
Description
Persona-based Storytelling: Using Qualitative and Quantitative Insights to Develop Magnetic Content That Attracts, Engages and Converts (Or, "Beyond Keyword Insights") – Discover new means of unearthing your consumer’s compelling insights that unlock the power of their emotional triggers and compel action. The secret of persuasive storytelling starts with "listening" – join us as we highlight the 5 key factors of successful persona development that translate into successful marketing outcomes for your business and clients.
Moderator Sarah Carling
Speakers

Dana Lookadoo


Dana Lookadoo,

SEO Consultant, Trainer,
Yo! Yo! SEO
Melyssa St.Michael


Melyssa St.Michael,

SVP, Search & Emerging Media,
Rockfish
Michael King


Michael King,

Digital Marketing Consultant,
iPullRank

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