|CONFERENCE SESSION :|
|Developing Audience Personas for SEO|
|Date||Tuesday October 16|
|Format||Standard Conference Session|
Persona-based Storytelling: Using Qualitative and Quantitative Insights to Develop Magnetic Content That Attracts, Engages and Converts (Or, "Beyond Keyword Insights") – Discover new means of unearthing your consumer’s compelling insights that unlock the power of their emotional triggers and compel action. The secret of persuasive storytelling starts with "listening" – join us as we highlight the 5 key factors of successful persona development that translate into successful marketing outcomes for your business and clients.