Session Details

Developing Audience Personas for SEO
Date Tuesday October 16
Time 1:50p 3:05p
Location Salon H
Format Standard Conference Session
Persona-based Storytelling: Using Qualitative and Quantitative Insights to Develop Magnetic Content That Attracts, Engages and Converts (Or, "Beyond Keyword Insights") – Discover new means of unearthing your consumer’s compelling insights that unlock the power of their emotional triggers and compel action. The secret of persuasive storytelling starts with "listening" – join us as we highlight the 5 key factors of successful persona development that translate into successful marketing outcomes for your business and clients.
Moderator Sarah Carling

Dana Lookadoo

Dana Lookadoo,

SEO Consultant, Trainer,
Yo! Yo! SEO
Melyssa St.Michael

Melyssa St.Michael,

SVP, Search & Emerging Media,
Michael King

Michael King,

Digital Marketing Consultant,

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