|CONFERENCE SESSION :|
|Keyword Research, Selection and Optimization|
|Date||Wednesday October 17|
|Format||Standard Conference Session|
Keywords are a vital element of your search campaign. They help to increase the focus of your campaign while also helping you to track results. Building a list with the right keywords is your first step to creating an effective keyword campaign, and this panel will help teach you how to do that successfully, along with sharing useful information for keyword tools you should start using today.