Session Details

Protecting Your Brand – Competitive Intel
Date Thursday November 10
Time 1:30p 2:45p
Location Salon F
Format Standard Conference Session
Social Media provide recognizable brands with the means to connect with consumers outside of traditional advertising. However, the proliferation of these social media initiatives creates additional risk for businesses online. Anyone online, real customer or not, with negative feedback now has a relevant forum to air grievances. The successful infiltration by only a few well equipped brand assassins can quickly place a brand under siege with loss of equity as the inevitable result.
Moderator Brian Combs

Rhea Drysdale

Rhea Drysdale,

Outspoken Media
Taylor Pratt

Taylor Pratt,

VP of Product Marketing,
Raven Internet Marketing Tools
Amanda Watlington

Amanda Watlington,

Searching for Profit

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