|CONFERENCE SESSION :|
|The Power of Social Media Lies in the Community|
|Date||Thursday November 10|
|Format||Standard Conference Session|
The true power of social media lies in the community. As social media continues its move toward the mainstream, the ability to leverage social media communities to build your overall online presence is crucial. <p>This presentation will discuss the best ways to engage and interact with online communities to grow and establish brand presence across multiple social media platforms and demographics. Specific topics to be addressed will include:<br>• Creating and managing a successful contest to grow your community base<br>• Tips for fostering community interaction amongst members. The value of a community on your own site and how friendly competition can result in positive site growth<p>Cunningham will cite his specific experiences with the community growth with case studies from his various properties and share best practices and tips for similar success.