CONFERENCE SESSION :
Information Architecture
Date Wednesday March 9
Time 2:55p 4:10p
Location Salon C
Format Spotlight
Description
Information Architecture is the bedrock of web development — so very basic that it often gets left on "default" while the graphics department dives into making things look pretty. But choosing and labeling the buckets for your web content can be the hidden "make or break" factor. This Spotlight Session focuses on how to tap IA power for your web venture. Then we’ll take it to the next level and sort out how platform and CMS decisions impact development, maintenance, and even search engine success.
Speakers
Ted Ulle

Ted Ulle,

Senior Search Analyst,
Converseon, Inc.
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