CONFERENCE SESSION :
Kick off Keynote : Social Media and Conversion: The Yellow Brick Road
Date Tuesday March 8
Time 09:00a 09:45a
Location
Format Keynote Speech
Description
Facebook, Twitter & Foursquare…oh My! It’s convergence…Toto; and we’re not in Kansas anymore. What marketer wouldn’t love a pair of Ruby Red Slippers to navigate the world of Social Media? Let Jeffrey Eisenberg draw back the curtains and be your wizard. In this presentation he’ll challenge some conventional wisdom about what trends will affect your business; what is the marketer’s role & what is worth measuring in Social Media. BIO Partner, Eisenberg Brothers & Associates Jeffrey Eisenberg, with his partner Bryan Eisenberg, co-wrote Call To Action & Waiting For Your Cat to Bark? both Wall Street Journal and New York Times bestsellers and Persuasive Online Copywriting. They don’t take on many new clients now but since 1998 the Eisenbergs have helped B2B & B2C companies like HP, Intel, Overstock, NBC Universal, ICE.com & hundreds of others to craft accountable digital marketing strategies emphasizing the optimization of customer experiences in order to convert more, leads, subscriptions, and sales. Jeffrey is also a thought provoking marketing speaker, an amateur historian, a passable cook and speaks Spanish with native fluency.
Moderator Brett Tabke
Speakers
Jeffrey Eisenberg

Jeffrey Eisenberg,

Partner,
Eisenberg Brothers & Associates
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