McClure’s Mountain View, California-based 500 Startups is an Internet startup seed fund and incubator program. McClure has been an investor in over 250 companies including Mint.com, Twilio, Wildfire Interactive, TaskRabbit, SlideShare, Mashery, CreditKarma, SendGrid, KISSmetrics, and MakerBot, among many others. McClure has worked in Silicon Valley for more than two decades, with companies including PayPal, Founders Fund, Facebook, LinkedIn, Simply Hired, O’Reilly Media, Intel, and Microsoft. In 2007 McClure helped teach the nation’s first class on 500 Startups Facebook and social networking platforms, at Stanford University. From 2001 thru 2004, McClure was director of marketing at PayPal (acquired by eBay in 2002), where he started the PayPal Developer Network program.

Global optimization of your website is vital to success in the world of global search and Internet marketing. Specific considerations such as language, dialect, translation and submissions are a few of the global search elements that this session will address.

Moderator: Arnie Kuenn
Speakers:

Michael Bonfils, Managing Partner, International Media Management, Corp.
Anne Kennedy, International Search Strategist, Beyond Ink
Chris Boggs, CMO, Internet Marketing Ninjas

What’s up, what’s hot, and what’s new with Bing.
Speakers:

John Gagnon, Bing Ads Evangelist, Bing
Duane Forrester, Sr. Product Manager – Bing Webmaster Tools, Bing

Social media is an essential element to most marketing campaigns. Follow along as we examine the potential power of social media channels and how to achieve traditional marketing results – and more – with Internet marketing components like social media.

Moderator: Jennifer Cario
Speakers:

Kirsten Wright, Social Media & PR Manager, MagnaFlow
Rebecca Murtagh, Chief Strategist / President, Karner Blue Marketing LLC
Matt Siltala, Founding Launcher, Avalaunch Media

Your Google Places page and Google Maps presence are highly effective tools for building your local Internet marketing campaign. Considering Google has stated that one in five search queries have local intent, your company’s ability to show up in local results is a vital component to garnering business.

Moderator: Michael Dorausch
Speakers:

Brian Combs, CEO, ionadas local LLC
Will Scott, CEO, Search Influence
Mary Bowling, Owner/SEO Consultant, Optimized!

Affiliate success is measured by your direct affiliate income. Learn how to maximize your affiliate paychecks to make your affiliate efforts more worthwhile.

Moderator: David Vogelpohl
Speakers:

David Vogelpohl, Founder & CEO, Marketing Clique
Keith Posehn, President, Zorz
Ross Jones, Owner, 2 the Top Design & Promotion

Live site reviews are the focus of this session. Bring your business card to the moderator or any panelist at the beginning of the session to have your site reviewed, or simply watch and learn as panelists examine organic search techniques and answer questions.

Moderator: Adam Riemer
Speakers:

Matthew Bey, Head of Operations, TastyPlacement
Jill Whalen, CEO, High Rankings
Bill Hartzer, Director of Search Engine Optimization, Standing Dog
Joe Youngblood, Senior Account Executive, WrightIMC
William Leake, CEO, Apogee Results

Panda, Penguin, disavow, page layout, and many other Google algorithm changes that every SEO manager has to be aware of will be covered in this session. What new factors did April 2013 bring to the search engine optimization equation? Leave this session armed with top strategies for adjusting to the latest Google algo updates.

Moderator: Ralf Schwoebel
Speakers:

Bill Hartzer, Director of Search Engine Optimization, Standing Dog
Jill Whalen, CEO, High Rankings
William Leake, CEO, Apogee Results

An overview of key findings from a 2012 study which surveyed 7,900 brand marketers and influencers over the last three years to gain data and insights on advertiser engagement, compensation practices, influencer preferences and earnings.
Speakers:

Ted Murphy, Founder / CEO, IZEA

"Making SEO and Social Play Nice Together" – Not only do social signals play a role in search rankings, there is a powerful synergy between a well-orchestrated social campaign and SEO. This session will outline the major social signals to warm things up and then will outline hardcore case studies showing how the two disciplines can be made to feed each other and drive online marketing success.
Speakers:

Eric Enge, President, Stone Temple Consulting Corporation

The session will include social media best practices as well as information which supports the notion that people see more than they read. Boring social media is bad social media. Learn strategies for creating exciting and engaging social media.

Moderator: Anne Kennedy
Speakers:

Krista Neher, CEO, BootCampDigital
Mel Carson, Brand Ambassador, Majestic SEO
Jeff Cohen, Director of Social Media, MDG Advertising

Local search is a valuable and prominent market for businesses as they reach out to desktop shoppers and on-the-go mobile users. This valuable panel will examine local search from several angles to provide a robust look at the inner workings of local search and to explore the capabilities of mobile marketing and local targeting.

Moderator: Justin Sanger
Speakers:

Michael Dorausch, President & Founder, Planet Chiropractic
Venkat Kolluri, CEO, Chitika, Inc.
Scott Hendison, CEO & President, Search Commander, Inc.

Hear case studies, success stories and research on affiliate programs to get a better understanding of how an affiliate program can work for you. This panel will help you make sense of the seemingly elusive world of affiliates.

Moderator: Paul Schroader
Speakers:

Keith Posehn, President, Zorz
Adam Riemer, President, Adam Riemer Marketing, LLC.
Dixon Jones, Marketing Director, Majestic SEO

Live site reviews are the focus of this session. Bring your business card to the moderator or any panelist at the beginning of the session to have your site reviewed, or simply watch and learn as panelists examine social media techniques and answer questions.

Moderator: Giovanni Gallucci
Speakers:

Ann Smarty, Community and Branding Manager, Internet Marketing Ninjas
Sarah Carling, Co-Founder/Director of Operations, Obsidian Edge
Dave Rohrer, Sr. SEO Strategist, Covario
Arnie Kuenn, President, Vertical Measures

Mobile marketing is a vital aspect of online marketing as searchers increasingly utilize mobile devices such as smartphones and tablets to find answers to queries. Learn how to optimize your company’s mobile marketing presence with this session.

Moderator: Eric Enge
Speakers:

Prashant Puri, Co-Founder, AdLift.com
John Busby, VP, Marchex Institute (Analytics), Marchex
Kevin Adams, Director of SEM, Wright IMC

Learn the best practices for using social media automation tools. This panel will teach you how to save time, identify touchpoints, and create engagement opportunities on a large scale.
Speakers:

Justin Sanger, Founder & CEO, SupportLocal

Tools save you time and money and make you more efficient. This session covers a variety of tools including SEO tools, link tools, and PPC tools as well as keyword and competitive intelligence tools. Stay sane marketing online and use tools to take the drudgery out of your job.
Speakers:

Christine Churchill, President, KeyRelevance

"Defending Your Brand Through Search, Social and Content" – Are you covered off on the three mandatory areas of reputation defense? Through case studies and practical examples, we’ll cover these three fundamental areas, from developing your defense plan, preparing a crisis communications brief and agile response modeling, to creating content that turns negative sentiment to positive.

Moderator: George Aspland
Speakers:

Melyssa St.Michael, Vice President, Search & Emerging Media, Rockfish
Elmer Boutin, Senior Manager Search Strategy, Rockfish Interactive
David Klein, CEO, Purpose Inc

This session will cover how to carve out a niche and become an expert in it, learning from that market, and then how to take that competitive knowledge and dominate the SERPs.

Moderator: Joe Laratro
Speakers:

Jabez LeBret, Chief Innovation Officer, Get Noticed Get Found
Mark Homer, CEO, Get Noticed Get Found, Inc.
Tron Jordheim, cmo, storagemart

Join us as we investigate diverse aspects of affiliate marketing. From starting off in the affiliate space to tracking conversion and ultimately earning money, we’ll learn what strategies have been successful in affiliate marketing.

Moderator: Brian Combs
Speakers:

Paul Schroader, President, PS Web Solutions
Sarah deDiego, Attorney, De Diego Law

Live site reviews are the focus of this session. Bring your business card to the moderator or any panelist at the beginning of the session to have your site reviewed, or simply watch and learn as panelists examine conversion techniques and answer questions.

Moderator: Mel Carson
Speakers:

Joanna Lord, Director of Customer Acquisition, SEOmoz.org
Kate ONeill, Founder and CEO, [meta]marketer
Tim Ash, CEO, SiteTuners.com
Khalid Saleh, President and Co-Founder, Invesp

Keywords are the foundation of search and a vital element of your SEO campaign. Join us as we explore and examine the latest keyword tools and techniques to help you uncover which keywords you should be focusing your SEO efforts on.

Moderator: Brian McDowell
Speakers:

Bonnie Stefanick, Search Marketing Manager, Internet Marketing Ninjas
Barbara Coll, CEO, WebMama.com Inc.
Craig Paddock, Managing Partner, Boost Search Marketing

This session will focus on developing a solid foundation in stages of social media marketing and establishing the appropriate measurement points to develop a custom social media analytics model. Attendees will be presented with an analogy that represents the different stages in social media marketing along with the strategies and KPIs required to measure success or failure at each stage.
Speakers:

Alan K’necht, Founding Partner, Digital Always Media Inc.

There are many PPC alternatives to search engines. This session will look at those opportunities that go well beyond the engines.

Moderator: Alison Zarrella
Speakers:

Sarah Carling, Co-Founder/Director of Operations, Obsidian Edge
Sage Lewis, CEO, SageRock Inc.
John Ellis, CEO and Owner, Crescent Interactive

Going local is more complicated than ever. This session will look at some of the leading-edge tactics used by top local marketers.

Moderator: Jabez LeBret
Speakers:

Mike Stewart, Founder, SMB SEO LLC
Mike Ramsey, President, Nifty Marketing
Justin Sanger, Founder & CEO, SupportLocal

Learn the definition of CPA marketing, how to calculate a true CPA, where to find and how to negotiate CPA media deals. This session will also cover the pitfalls of CPA advertising vs. well-optimized CPM deals and which is right for your strategy.

Moderator: Joe Laratro
Speakers:

Maria Harrison, Owner, Bullseye Stratagy
Daryl Colwell, Senior Vice President, MediaWhiz

Live site reviews are the focus of this session. Bring your business card to the moderator or any panelist at the beginning of the session to have your site reviewed, or simply watch and learn as panelists examine paid search techniques and answer questions.

Moderator: Stoney deGeyter
Speakers:

Rick Galan, Associate Director of Search Marketing, 1-800 Contacts
Mona Elesseily, Vice President of Online Marketing Strategy, Page Zero Media
Janet Driscoll Miller, President & CEO, Search Mojo
Chris Boggs, CMO, Internet Marketing Ninjas

Google+ and Facebook each have a social impact on the search results pages of Google and Bing. Learn from our panel of experts how social networks are impacting the SERPs and how to maximize your search results’ social influence.

Moderator: Barbara Coll
Speakers:

Eric Enge, President, Stone Temple Consulting Corporation
Rebecca Murtagh, Chief Strategist / President, Karner Blue Marketing LLC
Arnie Kuenn, President, Vertical Measures

This session will focus on the rules to live by when it comes to SEO. It will then present a timeline for ongoing SEO work including content and links. Come and find out how to make your site "Fit To Be Found."
Speakers:

Joe Laratro, President, Tandem Interactive

A look back at the last year and a look ahead at the next one.
Speakers:

Brett Tabke, CEO, Pubcon Inc.

This session will focus on identifying and discovering new spokes that support a social hub to help achieve bottom-line goals. Those who want to increase their reach, earned media, influence, traffic and revenue from social can come away with tangible takeaways from this session.

Moderator: Dan Zarrella
Speakers:

Janet Stauble, Social Media Community Manager, Bankrate, Inc.
Sanjay Sabnani, CEO/Founder, CrowdGather
Kim Krause Berg, Usability Analyst/Founder Cre8asiteforums, Internet Marketing Ninjas

This session will look at how to be successful in unpopular verticals such as used cars, where people won’t typically link to you.

Moderator: David Vogelpohl
Speakers:

Greg Gifford, Director of Search and Social, AutoRevo
David Klein, CEO, Purpose Inc
Mike Ramsey, President, Nifty Marketing

Writing engaging content is a great way to attract the attention of consumers, but what happens once they arrive on your site? The conversion process must begin once the landing page loads. This session will outline how to create effective landing pages that encourage conversions.

Moderator: Carolyn Shelby
Speakers:

Tim Ash, CEO, SiteTuners.com
Janet Driscoll Miller, President & CEO, Search Mojo

Live site reviews are the focus of this session. Bring your business card to the moderator or any panelist at the beginning of the session to have your site reviewed, or simply watch and learn as panelists examine social media techniques and answer questions.

Moderator: Adam Riemer
Speakers:

Kirsten Wright, Social Media & PR Manager, MagnaFlow
Krista Neher, CEO, BootCampDigital
Melyssa St.Michael, Vice President, Search & Emerging Media, Rockfish
Jeff Cohen, Director of Social Media, MDG Advertising