Roger Dooley To Kick Off Pubcon Las Vegas 2013 Masters Group Training

Pubcon, the search marketing event of the year, is pleased to announce that leading neuromarketing

Roger Dooley, Founder, Dooley Direct LLC

Roger Dooley, Founder, Dooley Direct LLC

expert Roger Dooley, founder of Dooley Direct LLC, will kick off our Pubcon Masters Group training day during Pubcon Las Vegas 2013 at the Las Vegas Convention Center.

The Pubcon Masters Group offers a full day of intensive training the day before Pubcon Las Vegas 2013 begins, and Dooley — author of “Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing” — will get the training off to a fast start with his unique presentation.

Dooley is a noted consultant and entrepreneur who combines knowledge of emerging phenomena such as neuromarketing and social networking with decades of hands-on marketing experience. He has helped companies understand the implications of new technologies and techniques, and has guided them in implementing practical strategies to adapt to them.

Clients of Dooley’s firm range from Fortune 500 firms to entrepreneurial e-commerce businesses.

Roger Dooley, Pubcon Masters Group Kick-Off Speaker

Roger Dooley, Pubcon Masters Group Kick-Off Speaker

Beyond his role as a neuromarketing missionary, his expertise includes online community building, Web promotion, and search engine marketing — which will combine to make for a powerful kick-off presentation during the Pubcon Masters Group training day.

Dooley — who is also a guest columnist at Forbes — regularly addresses national conferences such as Pubcon, and has been quoted frequently in the mainstream press on topics ranging from brain fitness marketing to Web communities and social networks. He holds an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.

“My audiences want techniques that produce results: landing pages that convert, sites that keep the visitor engaged, and copy that sells,” Dooley said. “So, during the Pubcon Masters Group, I’ll be sharing specific brain-based strategies that will improve small and large websites of all types,” Dooley added.

“You may have great products and services, but if you are focused on features and benefits, you are appealing to just five percent of your customer’s brain. I’ll present simple, practical ways to reach the other 95 percent, and to create marketing that appeals to the way our minds are wired,” Dooley noted.

Many Pubcon attendees never miss our Pubcon Masters Group training day, making it a regular and important part of their week at Pubcon Las Vegas 2013. See Dooley and more than a dozen of Pubcon’s top speakers during the Pubcon Masters Group by getting a convenient platinum pass which includes both the training day and full conference.

The Pubcon Masters Group training day offers a limited number of seats, and has always sold out, so

Roger Dooley at Pubcon Las Vegas

Roger Dooley at Pubcon Las Vegas

be sure to get either your stand-alone training pass or all-access platinum pass early now that registration has opened, and don’t miss out on Dooley and one of the year’s strongest social media and digital marketing training agendas. Look for more information on a strong new agenda and a number of exciting new speakers for the Pubcon Masters Group training in the coming weeks.

We look forward to seeing you at Pubcon Las Vegas 2013, the premier social media and optimization conference, which takes place on October 21 – 24 at the massive Las Vegas Convention center in the sunny entertainment capital of the world.

Join us and find out why Pubcon has recently been named a Forbes magazine must-attend conference.

Lane R. Ellis
Lead Editor
Team Pubcon