PubCon Las Vegas 2012 | |||||||||||||
Monday October 15 | |||||||||||||
| 08:00a | PubCon Masters Group Training and Workshop 8:30-5:00 Monday |
||||||||||||
| 3:00p 6:00p | Conference Registration Open |
||||||||||||
| 5:30p 8:00p | PubCon Kickoff Classic and Networking Reception sponsored by: |
||||||||||||
Tuesday October 16 | |||||||||||||
| Tracks | SEO Conference | Expert Spotlight Conference | Social Media Optimization Conference | In House SEO | Affiliate Conference | Search Marketing Conference | Local Search Conference | The Webmaster Tech Conference | Interactive Site Reviews | ||||
| 07:30a | Registration Open For Platinum and Gold Pass attendees Continental Breakfast for Platinum and Gold Pass Attendees |
||||||||||||
| 08:45a 9:00a | Conference Introduction by Brett Tabke | ||||||||||||
| 09:00a 10:10a | Kickoff Keynote with Robert Cialdini |
||||||||||||
| 10:15a 11:25a | Social Media Signals that Influence Search Marcus Tober, Rob Garner, Carolyn Shelby |
|
Twitter – The Latest Topics and Trends Dan Zarrella, Krista Neher, Warren Whitlock Moderator: Mark Barrera |
National and International Companies With Local Focus Ben Douglas, Melanie Mitchell, Matt Marko Moderator: Michael Bonfils |
Affiliate-Based SEO and PPC Issues Charles Calabrese, David Naffziger Moderator: Jim Banks |
Mobile Search & Marketing Prashant Puri, John Busby Moderator: Elmer Boutin |
Local Search Rankings Michael Dorausch, Kristopher Jones, Kenny Hyder Moderator: Arnie Kuenn |
Legal Issues of Domain Names and Trademarks Deborah Wilcox, Jeffrey Libert Moderator: Joe Laratro |
Interactive Site Reviews: Open Call Craig Paddock, Dawn Wentzell, Robert Charlton, Michael King Moderator: Adam Proehl |
||||
| 11:30a 12:45p | SEO: Hot Topics and Trends Stephan Spencer, Jessica L Bowman, Calum I Mac Leod |
|
Reputation Management: Monitoring Your Brand Online Rhea Drysdale, Krista Neher, Arienne Holland, Melyssa St.Michael Moderator: Richard Zwicky |
In-House SEO Training and Analytics Matthew Brown, Simon Heseltine, Derrick Wheeler, Laura Callow Moderator: Melanie Mitchell |
Maximizing Your Affiliate Payouts David Vogelpohl, Keith Posehn, Jim Banks Moderator: Lisa Riolo |
Split and Multi Variant Testing for Conversion Optimization Tim Mayer, Khalid Saleh, Erin Levzow Moderator: Roger Dooley |
Google Places & Maps Optimization Brian Combs, Will Scott, Mary Bowling Moderator: Andy Beal |
What Every Webmaster Should Know about Code Installation Ralf Schwoebel, Jerry West, Todd Keup, Frank Bauer Moderator: Brian Ussery |
Interactive Site Reviews: Focus on Affiliates David Naffziger, Chris Kramer Moderator: Charles Calabrese |
||||
| 12:45p 1:45p | Special Luncheon With Matt Cutts For All Gold and Platinum Pass Attendees Matt Cutts |
||||||||||||
| 1:50p 3:05p | Universal and Personal Search Optimization Brian Combs, Michael Marshall, Aaron Friedman Moderator: Scott Polk |
|
Twitter & Social Media from the PR Experts Jay Berkowitz, Lisa Buyer, Sarah Evans Moderator: Kate Buck |
In-House SEO Strategies Ulli Muenker, Laura Lippay, Jeff Preston, Jessica L Bowman Moderator: Todd Malicoat |
Starting Affiliate Programs That Deliver Paul Schroader, Adam Riemer, Robert Glazer Moderator: Wil Reynolds |
Hardcore PPC Tactics Brad Geddes, John Ellis, David Szetela Moderator: Jennifer Evans Cario |
Local Search and Mobile Optimization Michael Dorausch, Eric Bramlett, Scott Hendison Moderator: Jerry West |
Developing Audience Personas for SEO Dana Lookadoo, Melyssa St.Michael, Michael King Moderator: Sarah Carling |
Interactive Site Reviews: Open Call Jake Baillie, Christine Churchill, Brian MacDonald, Anne Kennedy Moderator: Kristopher Jones |
||||
| 3:10p 4:25p | Multimedia SEO Giovanni Gallucci, Chase Norlin, Aaron Kronis Moderator: Robert Riggs |
|
The Intersection of Social Media and Search Laura Lippay, Krista Neher, Matt Heindl Moderator: Sean Jackson |
In-House Team Building and Training Josh Gampel, Elmer Boutin, Peter Leshaw Moderator: Dave Roth |
Affiliate Research, Surveys, and Case Studies Dixon Jones, Keith Posehn, Charles Calabrese Moderator: Joe Laratro |
The Best Tactics in Landing Page Optimization Tim Ash, Janet Driscoll Miller Moderator: Carolyn Shelby |
Local Tactics, Research, and Strategies Mike Ramsey, Chris Tolles, Selena Narayanasamy Moderator: Jake Baillie |
CSS and HTML Coding 2012 Dawn Wentzell, Todd Keup, Kim Frederiksen, Thomas Phinney Moderator: Ralf Schwoebel |
Interactive Site Reviews: Focus on In-House SEO Simon Heseltine, Derrick Wheeler, Ben Douglas Moderator: Melanie Mitchell |
||||
| 4:30p 5:45p | Keyword Research and Selection Craig Paddock, Mark Barrera, Wil Reynolds Moderator: Laura Roth |
|
|
In-House SEO – Tools and Processes Alex Volk, Brian McDowell, Motoko Hunt Moderator: Allison Fabella |
Essentials Overlooked by 90% of Affiliate Managers Jerry West, Lisa Riolo, Elisabeth Archambault Moderator: Mark Knowles |
Enterprise Level Bid Management Dave Roth, Brad Geddes, Kevin Lee Moderator: Tony Wright |
Enterprise Level Local Search Brian MacDonald, Gib Olander, Conrad Saam Moderator: Rob Garner |
Design, Content, and Marketing For A Mobile Website Kristine Schachinger, Michael Martin, Keith Posehn Moderator: Chris Tolles |
Interactive Site Reviews: Focus on Organic Calum I Mac Leod, David Vogelpohl, Gil Reich, Frank Bauer Moderator: Joe Laratro |
||||
Wednesday October 17 | |||||||||||||
| Tracks | SEO Conference | Expert Spotlight Conference | Social Media Marketing Conference | Site Owner Conference | Affiliate Conference | Search Marketing & Misc Conference | Facebook Marketing Conference | General Sessions | Interactive Site Reviews | ||||
| 07:30a | Registration Open for Full Pass Attendees Continental Breakfast for Full Conference Attendees |
||||||||||||
| 08:45a 9:00a | Daily Introduction by Brett Tabke | ||||||||||||
| 09:00a 09:45a | Keynote With Path’s Shakil Khan Shakil Khan |
||||||||||||
| 09:30a | Registration open for Exhibit Hall Pass Attendees | ||||||||||||
| 09:45a | Exhibit Hall Opens | ||||||||||||
| 10:10a 11:25a | Global Search Strategy Bill Hunt, Michael Bonfils, Chris Moore, Anne Kennedy Moderator: Daniel Boberg |
|
The Convergence of Social Media & Search Bill Hartzer, Rebecca Murtagh, David Wallace Moderator: Ken Jurina |
In-house SEO Compensation Packages Peter Leshaw, Josh Gampel Moderator: Jeff Preston |
Affiliate Sign Up, Pay Out and Conversion Rates Paul Schroader, Elisabeth Archambault, Chris Kramer Moderator: Eric Bramlett |
Getting the Most out of Your SEO Agencies Ash Nallawalla, Shahid Awan, Ruth Burr Moderator: Chris Goward |
Facebook Marketing Aaron Friedman, Alison Zarrella Moderator: Amanda Watlington |
Content Strategy Phillip Thune, Dan Sturdivant, Loren Baker, Robert Riggs Moderator: Rhea Drysdale |
Interactive Site Reviews: Focus Brand & Reputation Management Dwight Zahringer, Tony Wright, Katelyn Salyers, Matt Craine Moderator: Joe Laratro |
||||
| 11:30a 12:45p | Algo Proofing – Sustainable SEO Ryan Jones, Eric Enge, Scott Polk Moderator: Aaron Shear |
|
Google+ Monica Wright, Rob Garner, Justin Sanger Moderator: Joe Laratro |
Modern Marketing Plan Start To Finish Tony Wright, Dan Sturdivant, Laura Callow, Lisa Riolo Moderator: Peter Leshaw |
Finding & Engaging your Brand Influencers Adam Proehl, Robert Glazer, Chuck Hamrick Moderator: Ruth Burr |
Keyword Research, Selection and Optimization Amanda Watlington, Ken Jurina, Marty Weintraub Moderator: Michael Dorausch |
Social Media Optimization & Conversion on Facebook Kevin Scholl, Kate Buck Moderator: Alison Zarrella |
Outreach and Relationship Building Kelsey Libert, Loren Baker, Melyssa St.Michael, Jabez LeBret Moderator: Matt Craine |
Interactive Site Reviews: Focus on Organic Wil Reynolds, Bill Hartzer, Michael Marshall Moderator: Craig Paddock |
||||
| 12:30p 1:30p | Lunch served for all Gold and Platinum Pass Attendees | ||||||||||||
| 1:30p 2:45p | A/B and Multivariate Testing John Marshall, Tim Mayer, Chris Goward, Jason Cooper Moderator: Joe Laratro |
|
Integrating Social Media Into an Overall Marketing Plan Kirsten Wright, Rebecca Murtagh, Chris Zaharias Moderator: Warren Whitlock |
Hosting Issues and SEO/SEM David Vogelpohl, Scott Hendison, Josh Ward, Michael David Moderator: Bill Hartzer |
Link Building for Affiliates Roger Montti, Scott Polk, Chuck Hamrick Moderator: Adam Sussman |
Effective Search and Display Advertising Campaigns David Szetela, Michael Black Moderator: Kevin Lee |
Facebook Marketing Dennis Yu, Brian Ussery, Eric Ludwig Moderator: Nate Griffin |
Whats Up at Bing? Duane Forrester |
Interactive Site Reviews: Open Call Prashant Puri, Ethan Giffin, Ash Nallawalla, George Aspland Moderator: Carolyn Shelby |
||||
| 3:10p 4:15p | Google’s Author Tag: The Biggest Signal Since Links? Eric Enge, Stephan Spencer, Jim Boykin, Brian Clark Moderator: Tony Wright |
|
Social Media, Press Relations, & Brand Management Sarah Carling, Giovanni Gallucci, David Mink, Guillaume Bouchard Moderator: Kirsten Wright |
E-commerce Marketing Strategies Phil Leahy, Aaron Shear Moderator: Matt Tuens |
|
Post Mortem – Banned Site Forensics Michael Marshall, Michael Gray Moderator: Brian McDowell |
Facebook Today Dennis Yu, Marty Weintraub Moderator: Jabez LeBret |
Advanced Relationship Building for Links Roger Montti, David Klein, Ruth Burr Moderator: Dawn Wentzell |
Interactive Site Reviews: Focus on Links Kenny Hyder, Todd Malicoat, Greg Boser, Scott Polk Moderator: Todd Keup |
||||
| 04:20p 05:30p | Google Update Zoo : Panda – Penguin Gil Reich, Bill Hartzer, Jerry West, Calum I Mac Leod Moderator: Ryan Jones |
|
Brand and Reputation Management Strategies Dwight Zahringer, Alan Bleiweiss, John Busby Moderator: David Wallace |
SEO For E-Commerce Sites Gregg Banse, Ethan Giffin, Khalid Saleh Moderator: Pat Strader |
Lead Gen Chris Zaharias, Dan Sturdivant, Adam Proehl Moderator: Paul Schroader |
PPC Campaigns – Launching and Running Shawn Livengood, Kevin Lee, Jeff Lancaster, Mona Elesseily Moderator: Ben Cook |
Facebook Advertising Dennis Yu, Jay Berkowitz, Jamie Smith Moderator: David Szetela |
LinkedIn Marketing and Organic Visibility Jabez LeBret, George Aspland, Sean Jackson Moderator: Lisa Buyer |
Interactive Site Reviews: Focus – Social Media Eric Ludwig, David Mink, Kevin Scholl Moderator: Jon Henshaw |
||||
Thursday October 18 | |||||||||||||
| Tracks | Linking Conference | Expert Spotlight Conference | Social Media Conference | Social & UGC Communities Conference | Analytics and Measurement | Advertising, Branding, and PR | Blogger Conference | Sponsored Sessions | Interactive Site Reviews | ||||
| 08:00a | Registration Open 8:00a-2:00p Continental Breakfast for Full Pass Conference Attendees |
||||||||||||
| 08:45a 9:00a | Daily Introduction by Brett Tabke | ||||||||||||
| 09:00a 09:45a | Morning Keynote Doc Searls |
||||||||||||
| 09:45a | Expo Hall Opens |
||||||||||||
| 10:10a 11:25a | Real World Low-Risk High-Reward Link Building Russ Jones, Dixon Jones, Greg Hartnett, David Klein Moderator: Adam Sussman |
|
Monetizing Twitter & Other Social Media Channels Kate Buck, Erin Levzow, David Szetela Moderator: Warren Whitlock |
Engaging Your Community and Audience Through Contests Katelyn Salyers, Elmer Boutin, Matt Craine Moderator: Paul Edmondson |
ROI: Convergence of Online Marketing and Analytics Chris Zaharias, Alan K’necht, Bonnie Stefanick Moderator: Aaron Kronis |
How SMBs Can Use PR Campaigns to Grow Traffic Marty Weintraub, Lisa Buyer, Adam Riemer Moderator: Joe Laratro |
The Content Engine Pat Strader, Alison Zarrella, Arnie Kuenn, Christina Zila Moderator: Dana Lookadoo |
SEO Tools Update from blekko Daniel Swartz Moderator: Rich Skrenta |
Interactive Site Reviews : Open Call Melissa Fach, Alan Bleiweiss, Kristy Bolsinger, Amanda Watlington Moderator: Kirsten Wright |
||||
| 11:30a 12:45p | Links With Maximum Juice and Minimum Risk Loren Baker, Arnie Kuenn, Kenny Hyder Moderator: Elisabeth Osmeloski |
|
Competitive Intelligence – Social Media Tools and Tactics Matt Siltala, Chris Winfield, Kristy Bolsinger Moderator: Joe Laratro |
Community Building Sanjay Sabnani, Paul Edmondson, Gillian Muessig Moderator: Roger Dooley |
Analytics API’s and Analytics Management Richard Zwicky, Nate Griffin, Ian Lurie, Vanessa Fox Moderator: Dan Zarrella |
Optimizing Your Site for Contextual Ads Matt Tuens, Jon Henshaw, Sean Jackson Moderator: Ralf Schwoebel |
Wordpress SEO and Installation Carolyn Shelby, Ben Cook, Michael David Moderator: David Vogelpohl |
Jim on Panda, Penguin, and Authors Jim Boykin |
Interactive Site Review : Organic Focus Russ Jones, Alan K’necht, David Klein, Christina Zila Moderator: Michael Black |
||||
| 12:30p 1:30p | Networking Lunch For All Gold and Platinum Pass Attendees | ||||||||||||
| 1:30p 2:45p | Proactive Link Campaign Tactics Todd Malicoat, David Wallace, Joe Hall Moderator: Matt Siltala |
|
Online Brand Management Strategies Kenny Hyder, Mel Carson, David Naffziger Moderator: Christine Churchill |
Social Media Automation Tools Jonathan Allen, Justin Sanger, Dawn Wentzell Moderator: Scott Brinker |
Social Media Measurement and Signals Sarah Carling, Adam Proehl Moderator: Kristine Schachinger |
Protecting Your Brand – Competitive Intel Amanda Watlington, Rhea Drysdale, Brian McDowell, Sarah deDiego Moderator: Brian Combs |
Blog Planning and Execution Melissa Fach, Jennifer Slegg, Loren Baker Moderator: Janet Driscoll Miller |
Raven Internet Marketing Tools Jon Henshaw |
Interactive Site Reviews – Organic Issues Guillaume Bouchard, Bonnie Stefanick, Greg Hartnett, Ryan Jones Moderator: Elisabeth Osmeloski |
||||
| 3:10p 4:15p | SEO/SEM Tools Jon Henshaw, Christine Churchill, Ben Cook Moderator: Scott Hendison |
|
Twittersphere Customer Service Strategies Frank Eliason, Erin Robinson, Mel Carson Moderator: Dan Zarrella |
UGC: Bringing High Quality to Community-Generated Content Gil Reich, Roger Dooley Moderator: Michael Martin |
Post Click Marketing: Landing Page Optimization Chris Goward, Janet Driscoll Miller, Scott Brinker Moderator: Michael Gray |
Future of Personal Computers and Online Marketing David Szetela, Brett Tabke |
Monetizing and Optimizing your Blog Adam Riemer, Michael David, Stephan Spencer Moderator: Josh Ward |
Link building: Using MajesticSEO Dixon Jones |
Interactive Site Reviews : Focus on Organic Rich Skrenta, Duane Forrester, Chris Winfield, Matt Siltala Moderator: Kristine Schachinger |
||||
