Vegas Session Grid

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Pubcon

PubCon Las Vegas 2012

Monday October 15

08:00a PubCon Masters Group Training and Workshop 8:30-5:00 Monday
3:00p 6:00p Conference Registration Open
5:30p 8:00p PubCon Kickoff Classic and Networking Reception sponsored by:

Tuesday October 16

Tracks
Salon A

SEO Conference
Salon B

Expert Spotlight Conference
Salon C

Social Media Optimization Conference
Salon D

In House SEO
Salon E

Affiliate Conference
Salon F

Search Marketing Conference
Salon G

Local Search Conference
Salon H

The Webmaster Tech Conference
Salon I

Interactive Site Reviews
07:30a Registration Open For Platinum and Gold Pass attendees
Continental Breakfast for Platinum and Gold Pass Attendees
08:45a 9:00a Conference Introduction by Brett Tabke
09:00a 10:10a Kickoff Keynote with Robert Cialdini

10:15a 11:25a Social Media Signals that Influence Search
Marcus Tober, Rob Garner, Carolyn Shelby
Reputation Management: Focus on Google
Andy Beal

Proactive Reputation Management
Tony Wright
Twitter – The Latest Topics and Trends
Dan Zarrella, Krista Neher, Warren Whitlock
Moderator:
 Mark Barrera
National and International Companies With Local Focus
Ben Douglas, Melanie Mitchell, Matt Marko
Moderator:
 Michael Bonfils
Affiliate-Based SEO and PPC Issues
Charles Calabrese, David Naffziger
Moderator:
 Jim Banks
Mobile Search & Marketing
Prashant Puri, John Busby
Moderator:
 Elmer Boutin
Local Search Rankings
Michael Dorausch, Kristopher Jones, Kenny Hyder
Moderator:
 Arnie Kuenn
Legal Issues of Domain Names and Trademarks
Deborah Wilcox, Jeffrey Libert
Moderator:
 Joe Laratro
Interactive Site Reviews: Open Call
Craig Paddock, Dawn Wentzell, Robert Charlton, Michael King
Moderator:
 Adam Proehl
11:30a 12:45p SEO: Hot Topics and Trends
Stephan Spencer, Jessica L Bowman, Calum I Mac Leod
Seven Must Have Elements for E-commerce Product Pages
Bryan Eisenberg

Optimizing Non-E-commerce Product Pages
Jeffrey Eisenberg
Reputation Management: Monitoring Your Brand Online
Rhea Drysdale, Krista Neher, Arienne Holland, Melyssa St.Michael
Moderator:
 Richard Zwicky
In-House SEO Training and Analytics
Matthew Brown, Simon Heseltine, Derrick Wheeler, Laura Callow
Moderator:
 Melanie Mitchell
Maximizing Your Affiliate Payouts
David Vogelpohl, Keith Posehn, Jim Banks
Moderator:
 Lisa Riolo
Split and Multi Variant Testing for Conversion Optimization
Tim Mayer, Khalid Saleh, Erin Levzow
Moderator:
 Roger Dooley
Google Places & Maps Optimization
Brian Combs, Will Scott, Mary Bowling
Moderator:
 Andy Beal
What Every Webmaster Should Know about Code Installation
Ralf Schwoebel, Jerry West, Todd Keup, Frank Bauer
Moderator:
 Brian Ussery
Interactive Site Reviews: Focus on Affiliates
David Naffziger, Chris Kramer
Moderator:
 Charles Calabrese
12:45p 1:45p Special Luncheon With Matt Cutts For All Gold and Platinum Pass Attendees

Matt Cutts
1:50p 3:05p Universal and Personal Search Optimization
Brian Combs, Michael Marshall, Aaron Friedman
Moderator:
 Scott Polk
Mine your Keyword Portfolio for Missed Opportunities
Bill Hunt

Graywolf – SEO and Social Media
Michael Gray
Twitter & Social Media from the PR Experts
Jay Berkowitz, Lisa Buyer, Sarah Evans
Moderator:
 Kate Buck
In-House SEO Strategies
Ulli Muenker, Laura Lippay, Jeff Preston, Jessica L Bowman
Moderator:
 Todd Malicoat
Starting Affiliate Programs That Deliver
Paul Schroader, Adam Riemer, Robert Glazer
Moderator:
 Wil Reynolds
Hardcore PPC Tactics
Brad Geddes, John Ellis, David Szetela
Moderator:
 Jennifer Evans Cario
Local Search and Mobile Optimization
Michael Dorausch, Eric Bramlett, Scott Hendison
Moderator:
 Jerry West
Developing Audience Personas for SEO
Dana Lookadoo, Melyssa St.Michael, Michael King
Moderator:
 Sarah Carling
Interactive Site Reviews: Open Call
Jake Baillie, Christine Churchill, Brian MacDonald, Anne Kennedy
Moderator:
 Kristopher Jones
3:10p 4:25p Multimedia SEO
Giovanni Gallucci, Chase Norlin, Aaron Kronis
Moderator:
 Robert Riggs
Cool Tools for Search Marketers
Christine Churchill

Social Signals In Search
Eric Enge
The Intersection of Social Media and Search
Laura Lippay, Krista Neher, Matt Heindl
Moderator:
 Sean Jackson
In-House Team Building and Training
Josh Gampel, Elmer Boutin, Peter Leshaw
Moderator:
 Dave Roth
Affiliate Research, Surveys, and Case Studies
Dixon Jones, Keith Posehn, Charles Calabrese
Moderator:
 Joe Laratro
The Best Tactics in Landing Page Optimization
Tim Ash, Janet Driscoll Miller
Moderator:
 Carolyn Shelby
Local Tactics, Research, and Strategies
Mike Ramsey, Chris Tolles, Selena Narayanasamy
Moderator:
 Jake Baillie
CSS and HTML Coding 2012
Dawn Wentzell, Todd Keup, Kim Frederiksen, Thomas Phinney
Moderator:
 Ralf Schwoebel
Interactive Site Reviews: Focus on In-House SEO
Simon Heseltine, Derrick Wheeler, Ben Douglas
Moderator:
 Melanie Mitchell
4:30p 5:45p Keyword Research and Selection
Craig Paddock, Mark Barrera, Wil Reynolds
Moderator:
 Laura Roth
Science of Inbound Marketing
Dan Zarrella

The Psychology of Facebook Conversion
Jabez LeBret
Conversion in a Social World
Tim Ash

Social Conversion
Katrina Klier
In-House SEO – Tools and Processes
Alex Volk, Brian McDowell, Motoko Hunt
Moderator:
 Allison Fabella
Essentials Overlooked by 90% of Affiliate Managers
Jerry West, Lisa Riolo, Elisabeth Archambault
Moderator:
 Mark Knowles
Enterprise Level Bid Management
Dave Roth, Brad Geddes, Kevin Lee
Moderator:
 Tony Wright
Enterprise Level Local Search
Brian MacDonald, Gib Olander, Conrad Saam
Moderator:
 Rob Garner
Design, Content, and Marketing For A Mobile Website
Kristine Schachinger, Michael Martin, Keith Posehn
Moderator:
 Chris Tolles
Interactive Site Reviews: Focus on Organic
Calum I Mac Leod, David Vogelpohl, Gil Reich, Frank Bauer
Moderator:
 Joe Laratro

Wednesday October 17

Tracks
Salon A

SEO Conference
Salon B

Expert Spotlight Conference
Salon C

Social Media Marketing Conference
Salon D

Site Owner Conference
Salon E

Affiliate Conference
Salon F

Search Marketing & Misc Conference
Salon G

Facebook Marketing Conference
Salon H

General Sessions
Salon I

Interactive Site Reviews
07:30a Registration Open for Full Pass Attendees
Continental Breakfast for Full Conference Attendees
08:45a 9:00a Daily Introduction by Brett Tabke
09:00a 09:45a Keynote With Path’s Shakil Khan

Shakil Khan
09:30a Registration open for Exhibit Hall Pass Attendees
09:45a Exhibit Hall Opens
10:10a 11:25a Global Search Strategy
Bill Hunt, Michael Bonfils, Chris Moore, Anne Kennedy
Moderator:
 Daniel Boberg
Social Signals in Search
John Ellis

Leveraging Pinterest as a Marketing Channel
Jennifer Evans Cario
The Convergence of Social Media & Search
Bill Hartzer, Rebecca Murtagh, David Wallace
Moderator:
 Ken Jurina
In-house SEO Compensation Packages
Peter Leshaw, Josh Gampel
Moderator:
 Jeff Preston
Affiliate Sign Up, Pay Out and Conversion Rates
Paul Schroader, Elisabeth Archambault, Chris Kramer
Moderator:
 Eric Bramlett
Getting the Most out of Your SEO Agencies
Ash Nallawalla, Shahid Awan, Ruth Burr
Moderator:
 Chris Goward
Facebook Marketing
Aaron Friedman, Alison Zarrella
Moderator:
 Amanda Watlington
Content Strategy
Phillip Thune, Dan Sturdivant, Loren Baker, Robert Riggs
Moderator:
 Rhea Drysdale
Interactive Site Reviews: Focus Brand & Reputation Management
Dwight Zahringer, Tony Wright, Katelyn Salyers, Matt Craine
Moderator:
 Joe Laratro
11:30a 12:45p Algo Proofing – Sustainable SEO
Ryan Jones, Eric Enge, Scott Polk
Moderator:
 Aaron Shear
21 Biggest Google AdWords Mistakes
Mona Elesseily

Making AdWords Display Network Profitable for You
Brad Geddes

Google+
Monica Wright, Rob Garner, Justin Sanger
Moderator:
 Joe Laratro
Modern Marketing Plan Start To Finish
Tony Wright, Dan Sturdivant, Laura Callow, Lisa Riolo
Moderator:
 Peter Leshaw
Finding & Engaging your Brand Influencers
Adam Proehl, Robert Glazer, Chuck Hamrick
Moderator:
 Ruth Burr
Keyword Research, Selection and Optimization
Amanda Watlington, Ken Jurina, Marty Weintraub
Moderator:
 Michael Dorausch
Social Media Optimization & Conversion on Facebook
Kevin Scholl, Kate Buck
Moderator:
 Alison Zarrella
Outreach and Relationship Building
Kelsey Libert, Loren Baker, Melyssa St.Michael, Jabez LeBret
Moderator:
 Matt Craine
Interactive Site Reviews: Focus on Organic
Wil Reynolds, Bill Hartzer, Michael Marshall
Moderator:
 Craig Paddock
12:30p 1:30p Lunch served for all Gold and Platinum Pass Attendees
1:30p 2:45p A/B and Multivariate Testing
John Marshall, Tim Mayer, Chris Goward, Jason Cooper
Moderator:
 Joe Laratro
SEO 2012 with Greg Boser
Greg Boser

Successful MEGA SEO Framework for Any Organization
Derrick Wheeler
Integrating Social Media Into an Overall Marketing Plan
Kirsten Wright, Rebecca Murtagh, Chris Zaharias
Moderator:
 Warren Whitlock
Hosting Issues and SEO/SEM
David Vogelpohl, Scott Hendison, Josh Ward, Michael David
Moderator:
 Bill Hartzer
Link Building for Affiliates
Roger Montti, Scott Polk, Chuck Hamrick
Moderator:
 Adam Sussman
Effective Search and Display Advertising Campaigns
David Szetela, Michael Black
Moderator:
 Kevin Lee
Facebook Marketing
Dennis Yu, Brian Ussery, Eric Ludwig
Moderator:
 Nate Griffin
Whats Up at Bing?
Duane Forrester
Interactive Site Reviews: Open Call
Prashant Puri, Ethan Giffin, Ash Nallawalla, George Aspland
Moderator:
 Carolyn Shelby
3:10p 4:15p Google’s Author Tag: The Biggest Signal Since Links?
Eric Enge, Stephan Spencer, Jim Boykin, Brian Clark
Moderator:
 Tony Wright
Ten Different Kinds of Search
Jay Berkowitz

Disaster Recovery and Worst-Case Scenario Planning
Carolyn Shelby
Social Media, Press Relations, & Brand Management
Sarah Carling, Giovanni Gallucci, David Mink, Guillaume Bouchard
Moderator:
 Kirsten Wright
E-commerce Marketing Strategies
Phil Leahy, Aaron Shear
Moderator:
 Matt Tuens
Recent Regulatory and Legal Developments
Sarah deDiego
Moderator:
 Jim Banks


Coupons, Deals, and Vouchers are Now Cool
Steve Schaffer
Post Mortem – Banned Site Forensics
Michael Marshall, Michael Gray
Moderator:
 Brian McDowell
Facebook Today
Dennis Yu, Marty Weintraub
Moderator:
 Jabez LeBret
Advanced Relationship Building for Links
Roger Montti, David Klein, Ruth Burr
Moderator:
 Dawn Wentzell
Interactive Site Reviews: Focus on Links
Kenny Hyder, Todd Malicoat, Greg Boser, Scott Polk
Moderator:
 Todd Keup
04:20p 05:30p Google Update Zoo : Panda – Penguin
Gil Reich, Bill Hartzer, Jerry West, Calum I Mac Leod
Moderator:
 Ryan Jones
SEO and Social Reporting – Transforming Your Business with Actionable Insights
Daniel Boberg

The SEO Diet
Joe Laratro
Brand and Reputation Management Strategies
Dwight Zahringer, Alan Bleiweiss, John Busby
Moderator:
 David Wallace
SEO For E-Commerce Sites
Gregg Banse, Ethan Giffin, Khalid Saleh
Moderator:
 Pat Strader
Lead Gen
Chris Zaharias, Dan Sturdivant, Adam Proehl
Moderator:
 Paul Schroader
PPC Campaigns – Launching and Running
Shawn Livengood, Kevin Lee, Jeff Lancaster, Mona Elesseily
Moderator:
 Ben Cook
Facebook Advertising
Dennis Yu, Jay Berkowitz, Jamie Smith
Moderator:
 David Szetela
LinkedIn Marketing and Organic Visibility
Jabez LeBret, George Aspland, Sean Jackson
Moderator:
 Lisa Buyer
Interactive Site Reviews: Focus – Social Media
Eric Ludwig, David Mink, Kevin Scholl
Moderator:
 Jon Henshaw

Thursday October 18

Tracks
Salon A

Linking Conference
Salon B

Expert Spotlight Conference
Salon C

Social Media Conference
Salon D

Social & UGC Communities Conference
Salon E

Analytics and Measurement
Salon F

Advertising, Branding, and PR
Salon G

Blogger Conference
Salon H

Sponsored Sessions
Salon I

Interactive Site Reviews
08:00a Registration Open 8:00a-2:00p
Continental Breakfast for Full Pass Conference Attendees
08:45a 9:00a Daily Introduction by Brett Tabke
09:00a 09:45a Morning Keynote

Doc Searls
09:45a Expo Hall Opens
10:10a 11:25a Real World Low-Risk High-Reward Link Building
Russ Jones, Dixon Jones, Greg Hartnett, David Klein
Moderator:
 Adam Sussman
Neuromarketing – One of the Hottest Topics in Marketing
Roger Dooley

SEO Fundamentals – Rock Solid Basics
Michael Black
Monetizing Twitter & Other Social Media Channels
Kate Buck, Erin Levzow, David Szetela
Moderator:
 Warren Whitlock
Engaging Your Community and Audience Through Contests
Katelyn Salyers, Elmer Boutin, Matt Craine
Moderator:
 Paul Edmondson
ROI: Convergence of Online Marketing and Analytics
Chris Zaharias, Alan K’necht, Bonnie Stefanick
Moderator:
 Aaron Kronis
How SMBs Can Use PR Campaigns to Grow Traffic
Marty Weintraub, Lisa Buyer, Adam Riemer
Moderator:
 Joe Laratro
The Content Engine
Pat Strader, Alison Zarrella, Arnie Kuenn, Christina Zila
Moderator:
 Dana Lookadoo
SEO Tools Update from blekko

Daniel Swartz
Moderator:
 Rich Skrenta
Interactive Site Reviews : Open Call
Melissa Fach, Alan Bleiweiss, Kristy Bolsinger, Amanda Watlington
Moderator:
 Kirsten Wright
11:30a 12:45p Links With Maximum Juice and Minimum Risk
Loren Baker, Arnie Kuenn, Kenny Hyder
Moderator:
 Elisabeth Osmeloski
Content Worth Creating
Jennifer Slegg

Social Collaboration
Sarah Evans

Competitive Intelligence – Social Media Tools and Tactics
Matt Siltala, Chris Winfield, Kristy Bolsinger
Moderator:
 Joe Laratro
Community Building
Sanjay Sabnani, Paul Edmondson, Gillian Muessig
Moderator:
 Roger Dooley
Analytics API’s and Analytics Management
Richard Zwicky, Nate Griffin, Ian Lurie, Vanessa Fox
Moderator:
 Dan Zarrella
Optimizing Your Site for Contextual Ads
Matt Tuens, Jon Henshaw, Sean Jackson
Moderator:
 Ralf Schwoebel
WordPress SEO and Installation
Carolyn Shelby, Ben Cook, Michael David
Moderator:
 David Vogelpohl
Jim on Panda, Penguin, and Authors

Jim Boykin
Interactive Site Review : Organic Focus
Russ Jones, Alan K’necht, David Klein, Christina Zila
Moderator:
 Michael Black
12:30p 1:30p Networking Lunch For All Gold and Platinum Pass Attendees
1:30p 2:45p Proactive Link Campaign Tactics
Todd Malicoat, David Wallace, Joe Hall
Moderator:
 Matt Siltala
Stop Killing Your Content – The Content Life Cycle Explained
David Snyder

Discovering the Trade Secrets of your Competitors
Sean Malseed
Online Brand Management Strategies
Kenny Hyder, Mel Carson, David Naffziger
Moderator:
 Christine Churchill
Social Media Automation Tools
Jonathan Allen, Justin Sanger, Dawn Wentzell
Moderator:
 Scott Brinker
Social Media Measurement and Signals
Sarah Carling, Adam Proehl
Moderator:
 Kristine Schachinger
Protecting Your Brand – Competitive Intel
Amanda Watlington, Rhea Drysdale, Brian McDowell, Sarah deDiego
Moderator:
 Brian Combs
Blog Planning and Execution
Melissa Fach, Jennifer Slegg, Loren Baker
Moderator:
 Janet Driscoll Miller
Raven Internet Marketing Tools

Jon Henshaw
Interactive Site Reviews – Organic Issues
Guillaume Bouchard, Bonnie Stefanick, Greg Hartnett, Ryan Jones
Moderator:
 Elisabeth Osmeloski
3:10p 4:15p SEO/SEM Tools
Jon Henshaw, Christine Churchill, Ben Cook
Moderator:
 Scott Hendison
Link Building in a Penguin Age
Jim Boykin

What About B2B?
William Leake
Twittersphere Customer Service Strategies
Frank Eliason, Erin Robinson, Mel Carson
Moderator:
 Dan Zarrella
UGC: Bringing High Quality to Community-Generated Content
Gil Reich, Roger Dooley
Moderator:
 Michael Martin
Post Click Marketing: Landing Page Optimization
Chris Goward, Janet Driscoll Miller, Scott Brinker
Moderator:
 Michael Gray
Future of Personal Computers and Online Marketing
David Szetela, Brett Tabke
Monetizing and Optimizing your Blog
Adam Riemer, Michael David, Stephan Spencer
Moderator:
 Josh Ward
Link building: Using MajesticSEO

Dixon Jones
Interactive Site Reviews : Focus on Organic
Rich Skrenta, Duane Forrester, Chris Winfield, Matt Siltala
Moderator:
 Kristine Schachinger