2012 Pubcon Masters Group Training Program

Organic search and SEO will be on tap in a track of sessions led by Joe Laratro, an experienced training professional and Pubcon's lead moderator, who has written and spoken extensively about SEO content. Todd Malicoat will also be speaking in the SEO track.

Part 1 - Contemporary SEO, Architecture, and Content - Carolyn Shelby

Lots of free qualified traffic does not come by default to a Web site, rather it takes a well architecture, designed, and optimized one. The path to success begins with the basics of Search Engine Optimization. Carolyn Shelby brings back the basics so the fundamentals of search and optimizing for search engines are understood. This session will cover the basics of search, SEO on site: architecture, content, META tags, linking, and SEO off site: link building and directory basics.

Part 2 - Keywords and SEO Tools - Joe Laratro

The building blocks for search are in place, now it is time to dive deeper into the world of natural search engine optimization. Joe Laratro begins with live real-world examples of keyword tools and webmaster tools provided by the major search engines. Tools are good, but the knowledge of how to use them and make informed decisions with them takes it to another level. This session wraps up by focusing on natural and organic search through local search and blogging.

Part 3 - Advanced Link Building - Todd Malicoat

Link building is one of the pillars of modern SEO. The strategies for success change on a regular basis and the links that count today, may not count tomorrow. Todd dives deeply into advanced link building that will make even the most experienced SEO professional leave with new tactics and sites to get links from. This session will demonstrate real-world tools for link research and acquisition strategies.

Part 4 - Advanced Competitive Inteligence - Michael Gray

What can make me an SEO superstar? What are the latest and greatest SEO tactics? Michael Gray has the answer. Michael's experience is invaluable, and this session will try to download as much of that knowledge as possible to the class. This session will train you on the latest cutting-edge SEO including: advanced link building, social media and search, tools of the trade, and secret successful strategies that cannot even be hinted at.

Part 5 - Site Reviews and Q & A with the Pubcon Masters Group

In the fast-paced interactive closing session your four speakers will tag-team a volunteer from the audience and take them through an accelerated version of the whole end-to-end process. After the mini case study is completed, audience members will have their specific questions answered in a rapid-fire Q&A session with the speakers.

SEO Topics Include:

Keyword Targeting And Long Tail Targeting
Advanced Link Building Campaigns To Increase Link Popularity
Traditional On The Page SEO 2010
Bleeding-Edge SEO
Leveraging Twitter

A track dedicated to social media and social media marketing, headed up by some of the top innovators the industry has to offer. Todd Malicoat will also be speaking in the social media marketing track.

Part 1 - Google Reputation Management - Andy Beal

When you type the name of your company into Facebook, Twitter or Google, do you like what you see? Does RipOff Report keep you awake at night? Renowned online reputation management expert Andy Beal will reveal the tactics he uses to help his clients clean up their social media reputation by pushing down negative results.

Part 2 - Twitter and Facebook Optimization - Dan Zarrella

Social media marketing doesn't have to be black magic and soft-focus-unicorns-and-rainbows. Science and real, hard data can get us beyond the same-old "engage in the conversation" and "be authentic" advice. Learn what drives people to share information and opinions online, and learn scientifically-proven practices for spreading your content virally through social media. You'll have plenty of time for Q&A with Dan Zarrella, social media and viral marketing scientist and author of "The Social Media Marketing Book."

Part 3 - Facebook Marketing - Alison Zarrella

Facebook may not be a new phenomenon, but the site is an ever-changing and evolving marketing platform that brands of all sizes can — and should — be taking advantage of to grow their business and engage with their customers. This session will take you through Facebook optimization, content creation, customer engagement, brand management and more. Learn best practices for managing and monitoring your page, as well as free tools and tips for posting content. We'll discuss how to build contagious engagement for your brand on Facebook and look at how to build a content calendar for maximum efficiency. Finally, we'll cover the recent changes to Facebook from the user's perspective, what this means for brands, and how to target fans.

Part 4 - Social Media Conversion - Brian Massey

What is your social media conversion rate? This workshop will examine techniques for measuring conversions that happen throughout the pre-purchase and post-purchase funnel as you build social media momentum.

The workshop will explore content-oriented social media to gain specific insights for increasing the effectiveness in social campaigns and all of your marketing efforts.

We will examine social media landing pages such as blogs, forums and Facebook pages to gauge our social media success.

The workshop will include strategies to integrate and overlay information that currently must be gathered from traditional tools, such as Google Analytics, as well as social media monitoring and measurement tools.

E-mail's make-or-break role in social marketing will also be covered.

Finally, we will explore how to communicate social media results in a way that helps management make good decisions about investing in social media.

Part 5 - Site Reviews and Q & A with the Pubcon Masters Group

In the fast-paced interactive closing session your speakers will tag-team a volunteer from the audience and take them through an accelerated version of the whole end-to-end social media process. After the mini case study is completed, audience members will have their specific questions answered in a rapid-fire Q&A social media marketing session with the speakers.

Social Media Marketing Topics Include:

Social Media Campaigns - What's New - What's Hot
Leveraging Twitter and Facebook
E-mail's Role in Social Media Marketing

What Is Included?

A full training guidebook with all the presentations from each session and bonus content
Attendees may freely move between social media and organic tracks
A USB stick containing all PowerPoint presentations
Continental breakfast and plated luncheon (beverages will flow throughout the day)
Q&A time at the end of each session
Q&A session includes the opportunity to have your site reviewed by an expert panel
Hands-on site clinic at lunch
Limited class size
Attendees that finish training will receive a certificate of completion

Pubcon's training program will provide these powerful SEO skills that will serve you forever:

1. Evaluate: Get your SEO priorities straight. Handle multiple and often conflicting SEO tasks
2. Time: Identify your greatest needs and cut time wasting following dead ends that don't produce
3. Efficiency: Lay down a pattern to replicate for every website you build
4. Priorities: How to channel your best efforts into long-term SEO goals
5. Relationships: Learn how to work with the engines in a non-stressful relationship
6. Quality: Avoid the pitfalls of perfectionism and strive for excellence

Sign up today and take home these and other powerful new SEO skills that you can put directly to work.

To take advantage of these impressive Pubcon Masters Group training programs during Pubcon Las Vegas 2012, sign up online today. These intensive full day programs of expert-led training are available for a special standalone low price. Please see the registration page for more information on pricing.

Contact: Questions about the Pubcon training program may be directed to Jeff Randall, by e-mail at conference(at)Pubcon.com, or by phone at (512) 686-1295.

Class sizes are limited and registration will close when they are full.