
2012 Pubcon Masters Group Training ProgramFor 2012 Pubcon, the premier new media and optimization conference, offers day-long two-track intensive educational training programs taking place during upcoming Pubcon conferences. Upcoming Pubcon Masters Group training program dates include: The Pubcon search training program will feature in-depth sessions led by some of the industry's most respected search professionals, with the SEO track including Michael Gray, president of Atlas Web Service, Joe Laratro, president of Tandem Interactive, and occasionally WebmasterWorld founder and chief executive Brett Tabke. The social media marketing track will feature Trackur chief executive
and Marketing Pilgrim founder
Andy Bealand
Due to the intimate nature of this training program, the size of the classes will be limited. We encourage signing up early to assure a spot for this valuable day-long series of search and social media marketing workshops, as all previous Pubcon Masters Group training programs have sold out. Two Tracks: SEO/Organic
Search Optimization and Marketing Social
Media Optimization
Featuring: Contemporary
SEO, Architecture and Content Keywords
and SEO Tools Advanced
Link Building Advanced
SEO: The Latest and Greatest Tactics Live
Audience Case Study and "Ask The Experts"
Social
Media Reputation Management Twitter
and Facebook Optimization Social
Media Land Page Conversion
SEO/Organic Search Optimization and Marketing
Social Media MarketingA track dedicated to social media and social media marketing, headed up by some of the top innovators the industry has to offer. Todd Malicoat will also be speaking in the social media marketing track. Part 1 – Google Reputation Management - Andy Beal When you type the name of your company into Facebook, Twitter or
Google, do you like what you see? Does RipOff Report keep you awake
at night? Renowned online Part 2 – Twitter and Facebook Optimization - Dan Zarrella Social media marketing doesn't have to be black magic and soft-focus-unicorns-and-rainbows. Science and real, hard data can get us beyond the same-old "engage in the conversation" and "be authentic" advice. Learn what drives people to share information and opinions online, and learn scientifically-proven practices for spreading your content virally through social media. You'll have plenty of time for Q&A with Dan Zarrella, social media and viral marketing scientist and author of "The Social Media Marketing Book." Part 3 – Facebook Marketing - Alison Zarrella Facebook may not be a new phenomenon, but the site is an ever-changing and evolving marketing platform that brands of all sizes can — and should — be taking advantage of to grow their business and engage with their customers. This session will take you through Facebook optimization, content creation, customer engagement, brand management and more. Learn best practices for managing and monitoring your page, as well as free tools and tips for posting content. We’ll discuss how to build contagious engagement for your brand on Facebook and look at how to build a content calendar for maximum efficiency. Finally, we’ll cover the recent changes to Facebook from the user’s perspective, what this means for brands, and how to target fans. Part 4 – Social Media Conversion - TBA
Part 5 – Site Reviews and Q & A with the Pubcon Masters Group In the fast-paced interactive closing session your speakers will tag-team a volunteer from the audience and take them through an accelerated version of the whole end-to-end social media process. After the mini case study is completed, audience members will have their specific questions answered in a rapid-fire Q&A social media marketing session with the speakers. Social Media Marketing Topics Include:
Social Media Campaigns – What's New – What's Hot
Leveraging Twitter and Facebook
E-mail's Role in Social Media MarketingWhat Is Included?
Pubcon's training program will provide these powerful SEO skills that will serve you forever:
Sign up today and take home these and other powerful new SEO skills that you can put directly to work. Sample Training Program Schedule:
To take advantage of these impressive
Pubcon
Masters Group training programs during Pubcon Las Vegas 2012,
sign up online today.
These intensive full day programs of
expert-led training are available for a special standalone low price. Please
see the registration page
for more information
Contact: Questions about the Pubcon training program may be directed to Jeff Randall, by e-mail at conference(at)Pubcon.com, or by phone at (512) 686-1295.
Class sizes are limited and registration will close when they are full. |
![]() Joe Laratro ![]() Michael Gray
Andy Beal Dan Zarrella |
||||||||||||||||||||||||||||||||||||||





tactics? Michael Gray has the answer. Michael's experience is invaluable,
and this session will try to download as much of that knowledge as possible
to the class. This session will train you on the latest cutting-edge
SEO including: advanced link building, social media and search, tools
of the trade, and secret successful strategies that cannot even be hinted
at. 










