Masters Group Training


Jeffrey Eisenberg Eisenberg Brothers & Associates Partner

Bryan Eisenberg Eisenberg Brothers & Associates Partner

Greg Boser BlueGlass Interactive President

Pubcon Las Vegas 2012, the premier social media and optimization conference, is thrilled to announce an astounding new lineup of speakers for our popular Pubcon Masters Group intensive

CNN's Topher Kohan

training program, featuring four premium tracks dedicated to pay-per-click (PPC) and landing page optimization, social media marketing, search engine optimization (SEO), and in-house SEO.

The Pubcon Masters Group is a popular limited-attendance educational training program that features an intensive complete day of industry-leading social media, PPC, in-house search, and SEO learning from expert instructors.

The next Pubcon Masters Groups meets on Monday, October 15 at the Las Vegas Convention Center, the day before the full Pubcon Las Vegas 2012 conference begins. The Pubcon Masters group is a separate event from the conference and is only available to those who reserve a space and purchase a stand-alone training day pass or the all-inclusive Pubcon Platinum pass.

All previous Pubcon Masters Group training programs have sold out early, so avoid being disappointed and reserve your place now for this exceptional four-track day of intimate training with some of the world’s top search, PPC, landing page, social media and in-house innovators.

Topher Kohan SEO Coordinator

Allison Fabella Atlanta Journal-Constitution SEO/Social Media Manager

Melanie Mitchell Digitas SVP of Search Strategy

Derrick Wheeler Microsoft Senior SEO Architect

Michael Gray: Atlas Web Service President

Andy Beal: Trackur CEO

Dennis Yu — BlitzLocal Chief Executive

Alison Zarrella Interactive Copywriter & Social Media Consultant

Jabez LeBret: Chief Innovation Officer, Get Noticed Get Found

Todd Malicoat: SEO Faculty Chair

Brad Geddes Certified Knowledge Founder

Dan Zarrella Viral Marketing Scientist

Jeffrey Eisenberg Eisenberg Brothers & Associates Partner

Joe Laratro: Tandem Interactive President

Bryan Eisenberg Eisenberg Brothers & Associates Partner SEO coordinator Topher Kohan, Atlanta Journal-Constitution SEO manager Allison Fabella, Digitas senior vice president

Derrick Wheeler

of search strategy Melanie Mitchell, and Microsoft senior SEO architect Derrick Wheeler will lead the Pubcon Masters Group in-house training program during Pubcon Las Vegas the week of October 15 – 19, 2012 at the Las Vegas Convention Center. Details about Kohan, Fabella, Mitchell and Wheeler and their corporate in-house SEO track can be found here.

Our new pay-per-click (PPC) Pubcon Masters Group agenda features Internet marketing strategy guru and bestselling author Jeffrey Eisenberg, noted marketing

AJC's Allison Fabella

optimization expert and bestselling author and columnist Bryan Eisenberg, founder and popular Pubcon speaker Brad Geddes. Read all about this unique PPC and landing page track here.

Our new Pubcon Masters Group social media marketing track will feature workshops on Facebook and Twitter advertising optimization and marketing and other social media subjects, with’s viral marketing scientist Dan Zarrella, BlitzLocal chief executive and Facebook marketing expert Dennis Yu,

Andy Beal: Trackur CEO interactive copywriter and social media consultant Alison Zarrella, and Jabez LeBret, chief innovation officer at law firm marketing agency Get Noticed Get Found. Read about the Pubcon Masters Group SMM track here.

Our Pubcon Masters Group organic SEO track will feature intensive day-long educational workshops featuring Trackur chief executive Andy Beal, Joe Laratro, president of Tandem Interactive, SEO faculty chair Todd Malicoat, and Michael Gray, president of Atlas Web Service. Complete information on Beal, Laratro, Malicoat and Gray’s Pubcon Masters Group organic SEO track can be found here.

Kicking off the Pubcon Masters Group training program will be longtime search SEO industry leader Greg Boser, president of BlueGlass Interactive. Information about Boser at the Pubcon Masters Group can be found here.


Complete details about all four tracks and information on reserving your spot for the Pubcon Masters Group training program at Pubcon Las Vegas 2012 are listed here:


Four simultaneous tracks of in-depth sessions led by some of the industry’s most respected search, in-house and social media professionals.

    A full training guidebook with all the presentations from each session
    and bonus content

    Attendees may freely move between tracks

    A USB stick containing all PowerPoint presentations

    Continental breakfast and plated luncheon (beverages will flow throughout
    the day)

    Q&A time at the end of each session

    Q&A session includes the opportunity to have your site reviewed by an
    expert panel

    Hands-on site clinic at lunch

    Limited class size

    Attendees that finish training will receive a certificate of completion


Masters Group Schedule
  SEO Organic Social Media Marketing PPC – Conversion
Landing Page
7:30 a.m. Registration Open
8:00 a.m. Masters Group introduction by Brett Tabke
8:15 a.m. Training Keynote
with Greg Boser
8:45 a.m.
Google Social Media Reputation Management

(Andy Beal)

Facebook Ad Optimization

(Dennis Yu)

Creating a Successful Account Structure

(Brad Geddes)

SEO Inside the Modern Media Machine at CNN

(Topher Kohan)
10:00 a.m. Refreshment Break
10:00 a.m.
Organic Keywords & SEO Tools

(Joe Laratro)

LinkedIn Marketing -

Ads & Organic

(Jabez LeBret)

Advanced Tactics: Quality Score, Bidding & Time Management

(Brad Geddes)

How Microsoft Deploys SEO for Its Portfolio of Global Sites

(Derrick Wheeler)
12:00 p.m. Plated Luncheon
1:00 p.m.
Advanced Link Building

(Todd Malicoat)

Facebook Marketing

(Alison Zarrella)

Perfect Landing Pages, Part 1

(Bryan Eisenberg)

How to Manage In-House SEO with a Team of One

(Allison Fabella)
2:45 p.m. Refreshment Break
3:00 p.m.
Advanced SEO

(Michael Gray)

Twitter & Facebook Optimization

(Dan Zarrella)

Perfect Landing Pages, Part 2

(Jeffrey Eisenberg )

Successfully Implementing An SEO Program

(Melanie Mitchell)
4:30 p.m.
Q & A “Ask the Experts” period
5:30 p.m. Pubcon Masters Group program concludes


Due to the intimate nature of this training program, the size of the classes at the Pubcon Masters

Greg Boser

Group will be limited. We encourage signing up early to assure a spot for this valuable day-long series of search and social media marketing workshops, as all previous Pubcon Masters Group training programs have sold out.

Take advantage of these impressive Pubcon Masters Group training programs during Pubcon Las Vegas 2012 and sign up today. These intensive
day-long programs of expert-led training are available for a special low standalone price, or save even more and get a Pubcon Platinum Pass which includes the Pubcon Masters Group training day.

Class sizes are limited and registration will close when they are full.