ABOUT PUBCON LAS VEGAS 2012PUBCON LAS VEGAS 2012 OVERVIEW
Pubcon, the premier search and social media conference
and expo, will hold its multi-track Las Vegas event on October 15 - 19,
2012 October 15 will feature a full day of Pubcon Masters Group search and social media training, with the official Pubcon Las Vegas 2012 conference taking place on October 16 - 19. For 2012 the exhibition hall is tentatively scheduled to be open on October 17 - 18. Pubcon Las Vegas 2012, supported by the industry's leading businesses, speakers, exhibitors, and sponsors involved in social media,
Internet marketing, search engines, and online advertising, will offer a
week-long look at the future of technology presented by many of the world's
top speakers.
Pubcon Las Vegas 2012 will be the biggest and boldest gathering of search and social media innovators we have ever assembled, offering an unrivaled highly-productive conference experience at cost-effective rates, and with the leading technology and online marketing visionaries who will
be in Las Vegas, we are confident that every attendee will come away with
valuable new ideas and solutions for their businesses.
Pubcon truly starts where other search and social media conferences end, and during our Las Vegas conference in October a valuable vision for the future will be presented by a virtual who's who of technology. Join thousands of leading search and social media professionals from around the world for Pubcon Las Vegas 2012, and learn more about the event with the information on this page, including the following Pubcon video.
PUBCON VIDEO
CONTENTS TOP KEYNOTES
Some of the key players shaping the future of the Web
and in particular social media have come to Pubcon
Previous keynote speakers at Pubcon have included
Emmy award-winning
technology broadcaster Leo Laporte,
Zappos chief executive
Tony Hsieh, Craigslist
founder Craig Newmark, authors
Malcolm
Gladwell, Guy
Kawasaki and
Robert X. Cringely,
Demand Media co-founder
Richard Rosenblatt,
technology enthusiast
John Battelle,
and noted author and
New York Times technology
columnist David Pogue, who spoke at our
All of our keynote speakers will bring their inspiring and groundbreaking search and social media insight to Pubcon. Look for announcements about very special keynote speakers for Pubcon Las Vegas 2012.
PAST PUBCON KEYNOTE SPEAKERS
CUTTING-EDGE SESSIONS Pubcon Las Vegas 2012 will feature up to 19 full sub-conferences of cutting-edge sessions highlighting hundreds of the world's best technology speakers.
Many of these top speakers who will present sessions in Las Vegas consider Pubcon to be their favorite event, and their enthusiasm for Pubcon Las Vegas 2012 will be apparent as attendees will be treated to insights, education and research that just won't be shared at any other conference but Pubcon. ![]() We feel that it's important for Pubcon attendees to gain valuable "take-aways" from sessions, and that's why we provide every full conference pass holder with a USB stick containing all of the conference presentation files, mailed out immediately after the conclusion of Pubcon, as a way to say thank you and to help you keep implementing the plans and insight presented in our sessions throughout the year and long into the future.
SOCIAL MEDIA At Las Vegas Pubcon 2012 Twitter, Facebook and other social media services will play a larger role than ever. ![]() All aspects of successfully marketing on Facebook, Twitter and location-aware services such as Foursquare will be covered by marketing, social media, search and programming experts, with multiple tracks featuring sessions such as "The Psychology Of Facebook Conversion," "Twitter And Social Media From The P.R. Experts," and other unique offerings such as "Google Places And Hotpot Optimization," that promise to take social media insight to new
heights.
"Pubcon is going to be so well-documented on Twitter," Google head of Web spam Matt Cutts said at our Pubcon South event in Austin, Texas. His prediction came true as discussion about Pubcon using the #Pubcon hash tag became Twitter's most popular term for a period during that conference, and at every Pubcon since then conference-goers have enjoyed tweeting questions to speakers and fellow audience members during many sessions, a trend that is sure to continue during Pubcon Las Vegas 2012.
EXHIBITORS AND SPONSORS Pubcon Las Vegas 2012 will feature many search and social media exhibitors,
with additional information available on the
Pubcon Sponsors and
Pubcon
Exhibitors pages.
For 2012 the Pubcon exhibition hall is tentatively scheduled to be open on October 17 - 18. Prospective sponsors and exhibitors, please click here to request
more information.
Space is limited and exhibition and sponsorship packages are on a first-come-first serve basis for Pubcon Las Vegas 2012. Don't miss out on the opportunity to have your company represented at PubCon Las Vegas 2012.
PRODUCT LAUNCHES Pubcon often serves as a launching ground for major new products and services ![]() During Pubcon Las Vegas 2011 Google launched Business Pages for Google Plus. “We launched Google Plus Pages For Businesses just earlier at Pubcon on Monday,” Google head quality control engineer and webspam team leader Matt Cutts told Pubcon audiences during his keynote address. Pubcon Las Vegas is the place to be when exciting new technologies are launched.
ADVISORY BOARD Pubcon has an extraordinarily diverse pool of talent helping to guide our conferences, led by the members of our Pubcon Advisory Board that includes:
The Pubcon Advisory Board will bring energy and variety to Pubcon Las Vegas 2012.
TIPS
![]() If our Las Vegas 2012 conference will be your first Pubcon, we have several helpful guides and collections of tips available to make your experience
smooth and efficient.
If you'd like to come to Pubcon but are looking for ways to make it happen at your company, we show both the educational and monetary value of Pubcon in "Top Tips to Get Your Boss to Send You to a Conference," by Pubcon founder Brett Tabke, who takes a light-hearted look at why it is worthwhile to make an effort to attend. Pubcon has always been the premier search and social media conference, at
a surprisingly affordable price, and Tabke explains how we manage to do
it in his "Keeping
Conferences Affordable and Fun" guide.
If you're already registered for Pubcon and planning how to best organize your time during the busy October week, have a look at "Conference Survivor - Sports and Games: (Pubcon fun)," a look at some of the creative ways you can get more from the Pubcon experience. If you'd like to know what Pubcon Las Vegas 2012 holds in store, look no
further than our Pubcon History
Archives, and check out our Pubcon photo-retrospective piece called
"You
Never Know Who You'll Run Into At Pubcon," highlighting some of the
celebrities who have attended Pubcon.
Each year a number of Pubcon conference-goers write handy blog posts with their own tips and advice for getting the most out of the event, and some offerings are listed here: Pubcon office manager Cathy Benavides offers her tips for Pubcon speaker Heather Lloyd-Martin has written "15 Tips For A Successful Pubcon Conference." Chris Hooley, a Pubcon speaker, has written a "Pubcon Is Coming!" preview.
Pubcon speaker Michael Dorausch has written about his "Five Pubcon Badge Essentials." The Hosting News has written about Pubcon in his "Are You Heading To Pubcon Las Vegas? You Should Be" blog post. Jeff Tirey has written a "Pubcon Survival Guide" for the beginner, including a second part. A large collection of media coverage from last year's Pubcon Las Vegas can also help show how successfully Pubcon works. What you can do to prepare for Pubcon Las Vegas 2012:
BANNERS AND AFFILIATE PROGRAM If you'd like to share your enthusiasm for the upcoming Pubcon Las Vegas
2012
show, try our Pubcon Web banner
images available to include on your website, social media pages or blogs.
We are also working on an all-new Pubcon Rewards Affiliate Program that has been designed to thank our partners who help promote Pubcon, by offering special discounts.
ITINERARY BUILDER To help you pick from so many tracks at Pubcon Las Vegas 2012, comprising over 100 session choices, we encourage you to take advantage of our online "Build Your Show Itinerary" feature, which Tabke explains in detail in his "Pubcon Conference Itinerary Builder" piece.
INDUSTRY PARTY AND EVENTS SCENE Pubcon Las Vegas 2012 will be bigger than ever before, with up to 19 sub-conferences of specialized sessions, an intensive educational
search and social media training program, top-notch keynote
speakers and an unrivaled slate
of after-hours parties, TweetUps and networking events including our famous
Pubcon Ironman of after-hours networking events.
In addition to our huge lineup of daytime conference events, the Pubcon party scene is also set to make our 2012 event an ultra-marathon of Las Vegas nightlife, with a party lineup that is sure to grow as Pubcon draws near. Put on your running shoes, or at least your party shoes, and plan your Pubcon
nighttime events using our handy events guide published as the October 15
-19 dates get closer, featuring times and locations for events.
In addition to Pubcon's Ironman schedule of after-hours parties, Pubcon Las Vegas 2012 will feature the famous Pubcon Classic, an informal networking event giving attendees a chance to rub elbows with friends both new and old in a relaxed environment. Expanding Pubcon beyond the cutting-edge keynotes, training programs and Pubcon Classic Networking Event sessions is Pubcon's annual classic party,
a tradition dating back to the very first Pubcon. This traditional event
gives Pubcon attendees a great opportunity to network with new friends and
business contacts in a relaxed, informal environment set in a Las Vegas
pub-like environment.
Pubcon Las Vegas 2012 will kick off with Pubcon Classic, tentatively scheduled for the evening of Monday, October 15, 2012. Detailed information about this year's Pubcon Classic will be posted on the Pubcon blog.
INFORMAL BAR NETWORKING
As the official hotel for Pubcon Las Vegas 2012 is announced, plans for great places to meet and network with fellow attendees 24 hours a day will become available on the Pubcon blog.
PROFESSIONAL TRAINING WORKSHOPS Pubcon will hold a day-long two-track slate of intensive educational search
and social media training programs, called the Pubcon Masters Group, during
Pubcon Las Vegas 2012.
The Pubcon Master's Group Training Program will take place on Monday, October 15, the day before the full conference officially begins, at the Las Vegas Convention Center, with two simultaneous tracks of in-depth sessions led by some of the industry's most respected search and social media professionals. Due to the intimate nature of this training, the size of the class will be limited. ![]() This intensive full day of expert-led training is available for a special standalone low price. There are also additional discounts available with a full Pubcon conference registration. Please see the registration page for more information on pricing. Please note that the Pubcon Master's Group pre-conference training typically sells out early, so reserve your spot today.
NETWORKING LUNCHES / PUBCON LABS Pubcon regularly holds networking lunches, or “Pubcon Labs,” during our
conferences. Keep an eye on the Pubcon blog for announcements relating to
these Our networking lunches give you the opportunity to get close to some of
Pubcon's top speakers and spend time discussing the industry topics they
know the best, all in a relaxed shared environment around a lunch table.
AUTHOR BOOK SIGNINGS Meet your favorite new media and optimization authors and have them sign copies of their books at the Pubcon Las Vegas 2012 Barnes & Noble author book signing
booth in the exhibition hall, tentatively scheduled to take place during
the October conference.
Get up close with many of the outstanding authors who will also be speaking throughout the week of October 15 - 19. Last year more than 30 authors signed books at the busy Pubcon book signing booth, and for Pubcon Las Vegas 2012 even more are expected. Look for a detailing schedule of book signings before Pubcon Las Vegas 2012 begins.
CROSS-PROMOTIONAL OFFERS We expect to once again team up with a number of search and social media firms to offer special cross-promotional Pubcon Las Vegas 2012 registration rates. These special deals have sold out quickly during past events, so keep posted to be notified when they become available by subscribing to the Pubcon blog.
SPECIAL LUXURY HOTEL PRICING ![]()
Pubcon has teamed up with numerous luxury hotels in Las Vegas throughout
the years, and we announce special hotel partnership pricing before Pubcon
Las Vegas 2012. AIRLINE DISCOUNTS Pubcon is often able to offer conference attendees discount airfares with certain airlines, and we will announce any such discounts for Pubcon Las Vegas 2012 on our blog.
CAR RENTAL DISCOUNTS Pubcon often offers attendees discount car rental rates through Dollar Rent a Car for those who prefer driving in Las Vegas. Look for information on Pubcon Las Vegas 2012 rental rates on the Pubcon blog as the conference dates draw nearer.
MONORAIL SPECIALS
Getting
to and from Pubcon, the premier new media and optimization conference, has
never been easier, more convenient or as much of a bargain, thanks to discount
tickets on the Las Vegas Monorail for Pubcon Las Vegas 2012.
Use the Las Vegas Monorail to get to and from Pubcon Las Vegas 2012 at the Las Vegas Convention Center south halls without the hassles of taxis, traffic and wasted time. Attendees, exhibitors and sponsors will be able to buy tickets using a special Pubcon link on the Las Vegas Monorail Web site to take advantage of discount rates, and save up to $15 on an unlimited seven-day pass. Look for details in the months before Pubcon Las Vegas 2012.
Whether you’re in Las Vegas attending Pubcon or traveling the Strip for any of the after-hours Pubcon events throughout the
week, the Monorail is quick and convenient, with trains arriving every few
minutes.
The Las Vegas Monorail is fun to ride and at just 15 minutes or less away from any Las Vegas Boulevard Strip hotel (PDF Monorail Map) with a monorail stop, often even quicker than a cab ride. The Las Vegas Convention Center stop is directly in front of the convention center where Pubcon is located. An interactive route map is available on the Las Vegas Monorail Web site, and more information about our monorail discount is available here. Hop on for a one-way trip or pick up an unlimited seven-day special pass for the freedom to travel at your leisure throughout Pubcon.
TAXI SERVICE Taxi cabs are another convenient way to get around Las Vegas during Pubcon, with lines of taxi cabs and minivans regularly lined up at the front entrances to the Las Vegas Convention Center where Pubcon is held, and at all the major hotels and casinos in Las Vegas. The phone numbers of several of the major taxi cab companies in Las Vegas are listed here for your convenience:
The Las Vegas Convention Center is located at 3150 Paradise Road, Las Vegas, Nevada, 89109. (map)
LIMOUSINE SERVICE Taking a ride in a luxurious stretch limousine can often be as economical
as a trip in a plain taxi cab when booked among a group of Pubcon friends.
What better way to arrive in style at Pubcon than in a specialty theme limousine that can be more affordable than many would imagine. The phone numbers of several of the top Las Vegas limousine companies are listed here:
INTERVIEWS AND VIDEO BLOG The Pubcon Video Blog showcases past, present and potential future Pubcon speakers in interviews
by WebmasterWorld video content producer
Vanessa Zamora
and Pubcon founder Brett Tabke.
Watch Pubcon-produced video interviews with many of the "Who's Who" of top search and social media marketers, webmasters and technology innovators, and learn as they speak on a wide range of the Internet-related subjects that are the trademark of Pubcon conferences, including many from our previous conferences.
PUBCON ON FACEBOOK, LINKEDIN, FOURSQUARE AND OTHER HOT SPOTS Follow Pubcon on Twitter, and subscribe to the Pubcon blog mailing list to receive to keep up with Pubcon include joining our
Pubcon Facebook
group, LinkedIn
page, and Pubcon Flickr feed.
Users of Foursquare can also keep track of Pubcon attendees who use these location-based services. See our Pubcon social media contact page for more information.
DECADE-PLUS HISTORY OF SUCCESS With more than a decade of success, the history of Pubcon is virtually the story of search and social media itself. Explore Pubcon's complete history archives, and watch some of our special tenth anniversary fun in the following Pubcon video.
COME TO PUBCON LAS VEGAS 2012 As Pubcon returns to the city that never sleeps, full of energy and excitement,
Pubcon Las Vegas 2012 will be jam-packed with leading-edge sessions and
one-of-a-kind presentations.
Whether you are a newbie or an anchored old school pro, there are big discoveries in store at Pubcon Las Vegas 2012. Search engine and social media marketers, optimizers, marketing executives, webmasters, affiliate managers, program and channel managers, purchasing
agents and affiliates are just some of the people who will make up the crowds
at Pubcon this year in Las Vegas.
Register online early and save. Early sign-up periods may vary, so please check the registration page for the latest updates. Exhibitors are given discount coupons to hand out, so feel free to check with them for further savings. There are also additional discounts for WebmasterWorld supporters and for groups of four or more people.
TOP TEN REASONS TO ATTEND PUBCON
![]() |


at the Las Vegas Convention Center South Halls in sunny Las Vegas,
Nevada.
businesses, speakers, exhibitors, and sponsors involved in social media,
Internet marketing, search engines, and online advertising, will offer a
week-long look at the future of technology presented by many of the world's
top speakers.
with the leading technology and online marketing visionaries who will
be in Las Vegas, we are confident that every attendee will come away with
valuable new ideas and solutions for their businesses.
over the years to tell their stories and share their visions with our attendees.
highly successful Pubcon Las
Vegas 2010 conference, among many other top keynote personalities.















technology speakers

heights.
exhibitors,
with additional information available on the
to request
more information.


your experience
smooth and efficient.
conference, at
a surprisingly affordable price, and Tabke explains how we manage to do
it in his "
look no
further than our
"
preview.
and arrange
meetings while at Pubcon Las Vegas. There is nothing like a face-to-face
meeting to generate new leads, work new angles, and iron out any problems.
educational
Pubcon's annual classic party,
a tradition dating back to the very first Pubcon. This traditional event
gives Pubcon attendees a great opportunity to network with new friends and
business contacts in a relaxed, informal environment set in a Las Vegas
pub-like environment.
search
and social media training programs, called the Pubcon Masters Group, during
Pubcon Las Vegas 2012.


opportunity to get close to some of
Pubcon's top speakers and spend time discussing the industry topics they
know the best, all in a relaxed shared environment around a lunch table.
Barnes & Noble author book signing
booth in the exhibition hall, tentatively scheduled to take place during
the October conference.




future Pubcon speakers in interviews
by WebmasterWorld video content producer
to keep up with Pubcon include joining our
excitement,
Pubcon Las Vegas 2012 will be jam-packed with leading-edge sessions and
one-of-a-kind presentations.
managers, purchasing
agents and affiliates are just some of the people who will make up the crowds
at Pubcon this year in Las Vegas.







