Vegas Sessions 2011

Pubcon Agenda Details:
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Pubcon

PubCon Las Vegas 2011

Monday November 7

08:00a PubCon Masters Group Training and Workshop 8:30-5:00 Monday
Additional Fees Will Apply Training
3:00p 6:00p Conference Registration Open
5:30p-8:00p PubCon Kickoff Classic and Networking Reception sponsored by:

Tuesday November 8

Tracks
Salon A

SEO Conference
Salon B

Expert Spotlight Conference
Salon C

Social Media Optimization Conference
Salon D

In House SEO
Salon E

Affiliate Conference
Salon F

Search Marketing Conference
Salon G

Local Search Conference
Salon H

The Webmaster Tech Conference
Salon I

Interactive Site Reviews
07:30a Registration Opens For Full Pass Attendees
07:30a 08:45a Continental Breakfast for Full Pass Attendees
08:45a 9:00a Conference Introduction by Brett Tabke
09:00a 09:45a Kickoff Keynote with Leo Laporte

10:00a 11:15a Social Media Signals
Kristopher Jones, Joe Hall, Rob Garner
Moderator:
 Carolyn Shelby
Social Signals in Search
John Ellis

Graywolf – SEO and Social Media
Michael Gray
Reputation Management: Monitoring Your Brand Online
Rhea Drysdale, Brian Chappell, Andy Beal
Moderator:
 Krista Neher
National Company – Local Focus
Ben Douglas, Melanie Mitchell, Jonathan Munk
Moderator:
 Michael Bonfils
Affiliate-Based SEO and PPC Issues
Charles Calabrese, David Naffziger, Adam Opuchlik, Chuck Hamrick
Moderator:
 Jim Banks
Bing/Yahoo Search Partnership

Dave Feldman
Moderator:
 Derrick Wheeler
Local Search Rankings
Michael Dorausch
Moderator:
 William Leake
SEO and Information Architecture
Stoney deGeyter, Ted Ulle, Kristine Schachinger
Moderator:
 Todd Keup
Interactive Site Reviews: Open Call
Stephan Spencer, Craig Paddock, Jill Sampey, Jason Duke
Moderator:
 Stephan Spencer
10:00a 05:00p Exhibitor Setup in Expo hall 10am to 5pm
11:30a 12:45p SEO: Hot Topics and Trends
Stephan Spencer, Jill Sampey, Greg Boser
Moderator:
 Andy Beal
Create and Optimize PPC Campaigns for SMB’s
Tim Mayer

The SEO Diet
Joe Laratro
Twitter – The Latest Topics and Trends
Krista Neher, Warren Whitlock, Brian Carter, Dan Zarrella
Moderator:
 Kirsten Wright
In-House SEO Training
Alex Volk, Melanie Mitchell, Ben Douglas
Moderator:
 Derrick Wheeler
Maximizing Your Affiliate Payouts
Keith Posehn, David Vogelpohl, Jim Banks
Moderator:
 Roger B. Dooley
Increase Your Post Click Conversion Performance
George Aspland, Brian Massey, Janet Driscoll Miller
Moderator:
 Matt Tuens
Google Places & Hotpot Optimization
Brian Combs
Moderator:
 Mark Knowles
What Every Webmaster Should Know about Code Installation
Ralf Schwoebel, Todd Keup
Moderator:
 Jerry West
Interactive Site Reviews: Focus on Design and Usability
Kristine Schachinger, Ted Ulle, Dawn Wentzell, Stoney deGeyter
Moderator:
 Elisabeth Osmeloski
12:30p 1:30p Networking Lunch For All Gold Pass Attendees
1:30p 2:45p How Do You Optimize For Universal and Personal Search?
Greg Boser, Brian Combs, Andrew Beckman
Moderator:
 Christine Churchill
Reputation Management: Focus on Google
Andy Beal

Proactive Reputation Management
Tony Wright
Twitter & Social Media from the PR Experts
Lisa Buyer, Sean Jackson, Jay Berkowitz
Moderator:
 Krista Neher
In House SEO Strategies
Jessica L Bowman, Ulli Muenker, Laura Lippay
Moderator:
 Joe Laratro
Why You Should Start an Affiliate Program
Adam Riemer, Brook Schaaf, Paul Schroader
Moderator:
 Chuck Hamrick
Hardcore PPC Tactics
Brad Geddes, David Szetela, John Ellis
Moderator:
 Elisabeth Osmeloski
Local Search and Mobile Optimization (SoLoMo)
Michael Dorausch, Eric Bramlett, William Leake
Moderator:
 Tim Mayer
Ecommerce and Shopping Cart Optimization
Paul Boisvert, Ethan Giffin, Rob Snell
Moderator:
 Aaron Shear
Interactive Site Reviews: Focus on Organic
Brent Payne, Nick Stamoulis, Dixon Jones, Kristopher Jones
Moderator:
 Matt Tuens
2:55p 4:10p SEO for Multimedia and Rich Media
William Leake, Scott Polk, Giovanni Gallucci
Moderator:
 Robert Riggs
Cool Tools for Search Marketers
Christine Churchill

Social Signals In Search
Eric Enge
Cross Over Between Social Media and Search
Laura Lippay, Brent Payne, Krista Neher
In-House Team Building and Training
Tony Adam, Peter Leshaw, Josh Gampel, Elmer Boutin
Moderator:
 Dave Roth
Affiliate Research, Surveys, and Case Studies
Dixon Jones, Keith Posehn, Tony Economou
Moderator:
 Joe Laratro
The Best Tactics in Landing Page Optimization
Joanna Lord, Brad Geddes, Tim Ash
Moderator:
 Ken Jurina, Q&A:Ethan Giffin
Enterprise Level Local Search
Brian MacDonald, Chris Tolles, Will Scott, Alan Bleiweiss
Moderator:
 Arnie Kuenn
CSS and HTML Coding Today
Todd Keup, Ted Ulle, Dawn Wentzell, Jon Henshaw
Moderator:
 Lisa Brown
Interactive Site Reviews: Focus on Links and Affiliates
David Vogelpohl, Brook Schaaf, David Naffziger, Jim Banks
Moderator:
 Chuck Hamrick
4:15p 5:30p Smart Organic Keyword Research and Selection
Wil Reynolds, Craig Paddock, Carolyn Shelby, Mark Barrera
Moderator:
 Joe Laratro
Science of Social Media Marketing
Dan Zarrella

The Psychology of Facebook Conversion
Jabez LeBret
Foursquare & Gowalla – Geo Location Marketing
Matt Siltala, Brian Breslin, Kate Buck
Moderator:
 Brian Carter
Getting the Most out of Your SEO Agencies
Shahid Awan, Ash Nallawalla, Ruth Burr
Moderator:
 Kate Morris
Essentials Overlooked by 90% of Affiliate Managers
Kim Salvino, Jerry West, Keith Posehn, Karen White
Moderator:
 Mark Knowles
Enterprise-Level Bid Management
Wister Walcott, Dave Roth, Brad Geddes
Moderator:
 Daniel Boberg
Conversion in a Social World with Tim Ash
Tim Ash
Real World Winning Tactics for Content Creation and Marketing
Arnie Kuenn, Nick Stamoulis, Alison Zarrella
Moderator:
 Matt Tuens
Interactive Site Reviews: Focus on In-House SEO
Alex Bennert, Laura Lippay, Jessica L Bowman

Wednesday November 9

Tracks
Salon A

SEO Conference
Salon B

Expert Spotlight Conference
Salon C

Social Media Marketing Conference
Salon D

Site Owner Conference
Salon E

Affiliate Conference
Salon F

Search Marketing & Misc Conference
Salon G

Facebook Marketing Conference
Salon H

Enterprise Sessions
Salon I

Interactive Site Reviews
07:30a Registration Open for Full Pass Attendees 7:30a-4pm
07:30a 08:45a Continental Breakfast for Full Conference Attendees
08:45a 9:00a Daily Introduction by Brett Tabke
09:00a 09:45a Hot Google Topics & Trends Matt Cutts & Amit Singhal

Matt Cutts, Amit Singhal
09:30a Registration open for Exhibit Hall Pass Attendees
09:45a Exhibit Hall Opens
10:15a 11:30a Current SEO and Google
Brian Ussery, Bruce Clay, Stephan Spencer
Moderator:
 Joe Laratro
Learning from Google Patents
Ted Ulle

Building a Social Media Strategy
Jennifer Evans Cario
The Convergence of Social Media & Search
Jay Berkowitz, Rebecca Murtagh, David Wallace
Moderator:
 Lisa Buyer
SEO For E-Commerce Sites
Rob Snell, Ethan Giffin
Moderator:
 Stephanie Leffler
Affiliate Sign Up, Pay Out and Conversion Rates
, Khalid Saleh, Jason Duke
Moderator:
 Paul Schroader
Local Search On Mobile – App Optimization
Kate Morris, Prashant Puri
Moderator:
 Scott Polk
Facebook Marketing
Dan Zarrella, Brian Piepgrass
Moderator:
 Robert Riggs
Bing – What’s New – What’s Hot

Interactive Site Reviews: Focus Brand & Reputation Management
Tony Wright, Brian Chappell, Matt Siltala
Moderator:
 Tony Wright
11:30a 12:45p Global Search Strategy
Prashant Puri, Andy Atkins-Krueger, Michael Bonfils, Jeff Lancaster
Moderator:
 Dixon Jones
Bottom To Top SEO On an Ecommerce Website
Rob Snell

PPC & SEO Finally Walk Down the Aisle
Brad Geddes

Navigating The Complex Social Media Marketing World
Jennifer Evans Cario, David Szetela, Rob Garner
Moderator:
 Joe Laratro
Design, Content, and Marketing For A Mobile Website
Rebecca Murtagh, Keith Posehn, Michael Martin, Kristine Schachinger
Moderator:
 Brian Breslin
Emerging Media and Technologies – Social Media and Affiliates
Sanjay Sabnani, Julia Barrett, Jason Duke
Moderator:
 Tony Wright
Keyword Research, Selection and Optimization
Ken Jurina, Marty Weintraub, Amanda Watlington
Moderator:
 Wil Reynolds
Social Media Optimization & Conversion on Facebook
Brian Carter, Kate Buck
Moderator:
 Joanna Lord
+1 Publisher Best Practices

Christian Ashlock, Google Representative
Interactive Site Reviews: Focus on Organic
Dana Lookadoo, Brian Ussery, Roger Montti, Chris Goward
Moderator:
 David Vogelpohl
12:30p 1:30p Networking Lunch For All Gold Pass Attendees
1:30p 2:45p SEO Design & Organic Site Structure
Ted Ulle, Taylor Pratt, Michael Martin, Dana Lookadoo
Moderator:
 Adam Sussman
Neuromarketing – One of the Hottest Topics in Marketing
Roger B. Dooley

Successful MEGA SEO Framework for Any Organization
Derrick Wheeler
Integrating Social Media Into Overall Marketing Plan
Kirsten Wright, Danielle Glick, Jonathan Munk
Moderator:
 Elisabeth Osmeloski, Q&A:Rebecca Murtagh
Hosting Issues and SEO/SEM
David Vogelpohl, Scott Hendison, Ralf Schwoebel, Michael David
Moderator:
 Stephan Spencer
CPA Marketing and Coupon Marketing
Chuck Hamrick, Cotter Cunningham, Andy Atkins-Krueger
Moderator:
 Joe Laratro
Effective Search and Display Advertising Campaigns
Kerstin Baker-Ash, Michael Black, David Szetela
Moderator:
 Ken Jurina
Facebook Marketing
Alison Zarrella, Eric Ludwig
Moderator:
 Brian Ussery
Womens Radio
Pat Lynch
Interactive Site Reviews: Focus on Organic & Local
Bruce Clay, Robert Charlton, Michael Bonfils
Moderator:
 Michael Dorausch
2:45p 3:15 Exhibit Hall Refreshment Break
3:15p 4:20p Algo Proofing
Paul Edmondson, Glenn Cooke, Eric Enge
Moderator:
 Rob Garner
Correcting the Most Common SEO Mistake
Kate Morris

The Power of Retargeting
Joanna Lord
Social Media, Press Relations, & Brand Management
Giovanni Gallucci, Sarah Carling, Chris Winfield
Moderator:
 Lisa Buyer
Modern Marketing Plan Start To Finish
Corey Creed, Tony Wright, Dan Sturdivant, Tom Critchlow
Moderator:
 Jennifer Evans Cario
Link Building for Affiliates
Scott Polk, John Straw, Gary Shannon, Roger Montti
Moderator:
 Adam Sussman
Post Mortem – Banned Site Forensics
Michael Marshall, Michael Gray, Aaron Shear
Moderator:
 Ken Jurina
Facebook Today
Marty Weintraub, Dennis Yu, Michael Verghios
Moderator:
 Alison Zarrella
Google Analytics

Phil Mui, Ashish Vij
Interactive Site Reviews: Focus on Links
Wil Reynolds, Jim Boykin, Todd Malicoat
Moderator:
 Todd Malicoat
04:20p 05:30p Multivariate Testing and Conversion Optimization
Matt Craine, Jason Cooper, Chris Goward
Moderator:
 Joe Laratro
Black Hat Tactics and Preventative Measures
Ziv Dascalu

Google Plus
Jay Berkowitz, David Szetela, Monica Wright
Moderator:
 Sarah Carling
State of Domaining
Nathaniel Broughton, Jeffrey Libert
Moderator:
 Richard Zwicky
Google Affiliate Network
Google Representative
AdSense Optimization
Jon Henshaw, Sean Jackson, Michael Marshall
Moderator:
 Jerry West
Facebook Advertising
Will Scott, William Leake, Keith Posehn
Moderator:
 Dan Zarrella
Leveraging Blog Comments and Reviews
Michael Dorausch, Warren Whitlock, Adam Proehl, Arienne Holland
Moderator:
 Todd Malicoat
Interactive Site Reviews: Focus – Social Media
Jennifer Evans Cario, Rebecca Murtagh, Danielle Glick, Jonathan Munk
Moderator:
 Mark Barrera
5:30p Exposition Hall Closes

Thursday November 10

Tracks
Salon A

Linking Conference
Salon B

Expert Spotlight Conference
Salon C

Social Media Conference
Salon D

Social & UGC Communities Conference
Salon E

Analytics and Measurement
Salon F

Advertising, Branding, and PR
Salon G

Blogger Conference
Salon H

Sponsored Sessions
Salon I

Interactive Site Reviews
08:00a-08:45 Continental Breakfast for Full Pass Conference Attendees
08:00a Registration Open 8:00a-4:00p
08:45a 9:00a Daily Introduction by Brett Tabke
09:00a 09:45a Keynote Panel : Enterprise Level SEO Inhouse

Topher Kohan, Jeff Preston, Alex Bennert
Moderator:
 Joe Laratro
09:30a Exhibit Hall Passes May Register
09:45a Exhibit Hall Opens
10:15a 11:30a Links With Maximum Juice and Minimum Risk
Loren Baker, Arnie Kuenn, Kenny Hyder
Moderator:
 Jessica L Bowman
Rock Solid SEO Basics
Giovanni Gallucci

SEO Fundamentals – Rock Solid Basics
Michael Black
Monetizing Twitter & Other Social Media Channels
Danielle Glick, Brian Carter, Kate Buck
Moderator:
 Mark Barrera
Crowd Sourcing
Michael Samson, Stephanie Leffler, Warren Whitlock, Tim Mayer
Moderator:
 Dana Lookadoo
Convergence of Online Marketing and Analytics
Tom Critchlow, Alan K’necht
Moderator:
 Mark Knowles
How SMBs Can Use PR Campaigns to Grow Traffic
Marty Weintraub, Lisa Buyer, Adam Riemer
Moderator:
 Joe Laratro
WordPress SEO and Installation
Scott Hendison, Carolyn Shelby, Lisa Brown, Ben Cook
Moderator:
 Brian Combs
Raven Internet Marketing Tools

Jon Henshaw, Taylor Pratt
Moderator:
 Jon Henshaw
Interactive Site Reviews : Open Call
Phil Leahy, Matt Craine, Russ Jones
Moderator:
 Aaron Kronis
11:30a 12:45p Real World Low-Risk High-Reward Link Building
Aaron Shear, Russ Jones, Alex Pyatetsky, Dixon Jones
Moderator:
 Adam Sussman
Is Search Dying
David Szetela

Google Quality Raters Guidelines
Brett Tabke
Online Brand Management Strategies
Kenny Hyder, Krista Neher, Sean Jackson
Moderator:
 Christine Churchill
Community Building
Katrina Klier, Roger B. Dooley, Sanjay Sabnani
Moderator:
 Roger B. Dooley
Analytics API’s and Enterprise Level Analytics Management
Nate Griffin, Richard Zwicky
Moderator:
 Paul Edmondson
Optimizing Your Site for Contextual Ads
Matt Tuens, Jon Henshaw
Moderator:
 Ralf Schwoebel
Monetizing and Optimizing your Blog
Adam Riemer, Michael David, Julia Barrett
InternetMarketingNinjas

Jim Boykin
Interactive Site Review : Organic Focus
Alan K’necht, Loren Baker, Steve Plunkett
Moderator:
 Michael Martin
12:30p 1:30p Networking Lunch For All Gold Pass Attendees
1:30p 2:45p SEO/SEM Tools
Aaron Kronis, Jim Boykin, Christine Churchill
Moderator:
 Scott Hendison
SEO 2011 – Greg Boser
Greg Boser

Major Trends in Search Marketing
Daniel Boberg
Competitive Intelligence – Tools and Tactics
Jane Copland, Matt Siltala, Michael Streko
Moderator:
 Corey Creed
UGC: Bringing High Quality to Community-Generated Content
Gil Reich, Roger B. Dooley
Moderator:
 Michael Martin
Social Media Measurement and Signals
Adam Proehl, Taylor Pratt, Sarah Carling
Moderator:
 Carolyn Shelby
Protecting Your Brand – Competitive Intel
Rhea Drysdale, Taylor Pratt, Amanda Watlington
Moderator:
 Brian Combs
Solving The Blog Content Mystery
Phillip Thune, Dan Sturdivant, Stoney deGeyter
Moderator:
 Sean Jackson
Free and Open SEO Data from blekko

Rich Skrenta
Interactive Site Reviews – Organic Issues
Michael David, Kenny Hyder, Tom Critchlow
Moderator:
 Kirsten Wright
2:45p 3:15 Exhibit Hall Refreshment Break
3:15p 4:20p Proactive Link Campaign Tactics
Todd Malicoat, Glenn Cooke, Russ Jones
Moderator:
 Aaron Shear
Link Building 2011 – What’s Hot
Jim Boykin

Daily Social Media Success
Chris Winfield
Legal Issues of Domain Names and Trademarks
David Mink, Clarke Walton, Jeffrey Libert
Moderator:
 Tony Wright
The Power of Social Media Lies in the Community
Cotter Cunningham, Rhea Drysdale, Jane Copland
Moderator:
 Stoney deGeyter
Post Click Marketing: Landing Page Optimization
Janet Driscoll Miller, Taylor Pratt, Chris Goward
Moderator:
 Michael Gray
Competitors from the Darkside – Rogue SEO Tactics
Steve Plunkett, Giovanni Gallucci, Carolyn Shelby
Moderator:
 Joe Laratro
Engaging Your Community and Audience Through Contests
Matt Craine, Lisa Buyer
Moderator:
 Elmer Boutin
Link building: Using MajesticSEO

Dixon Jones, John Straw, Jon Henshaw
Moderator:
 Dixon Jones
Interactive Site Reviews : Focus on Organic
Duane Forrester, Greg Boser, Rich Skrenta
Moderator:
 Duane Forrester
04:20p 05:30p Whats New at Bing and Blekko?
5:30p Exposition Hall Closes