PubCon Las Vegas 2011 | |||||||||||
Monday November 7 | |||||||||||
| 08:00a | PubCon Masters Group Training and Workshop 8:30-5:00 Monday Additional Fees Will Apply Training |
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| 3:00p 6:00p | Conference Registration Open | ||||||||||
| 5:30p-8:00p | PubCon Kickoff Classic and Networking Reception sponsored by: |
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Tuesday November 8 | |||||||||||
| Tracks | SEO Conference | Expert Spotlight Conference | Social Media Optimization Conference | In House SEO | Affiliate Conference | Search Marketing Conference | Local Search Conference | The Webmaster Tech Conference | Interactive Site Reviews | ||
| 07:30a | Registration Opens For Full Pass Attendees |
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| 07:30a 08:45a | Continental Breakfast for Full Pass Attendees | ||||||||||
| 08:45a 9:00a | Conference Introduction by Brett Tabke |
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| 09:00a 09:45a | Kickoff Keynote with Leo Laporte |
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| 10:00a 11:15a | Social Media Signals Kristopher Jones, Joe Hall, Rob Garner Moderator: Carolyn Shelby |
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Reputation Management: Monitoring Your Brand Online Rhea Drysdale, Brian Chappell, Andy Beal Moderator: Krista Neher |
National Company – Local Focus Ben Douglas, Melanie Mitchell, Jonathan Munk Moderator: Michael Bonfils |
Affiliate-Based SEO and PPC Issues Charles Calabrese, David Naffziger, Adam Opuchlik, Chuck Hamrick Moderator: Jim Banks |
Bing/Yahoo Search Partnership Dave Feldman Moderator: Derrick Wheeler |
Local Search Rankings Michael Dorausch Moderator: William Leake |
SEO and Information Architecture Stoney deGeyter, Ted Ulle, Kristine Schachinger Moderator: Todd Keup |
Interactive Site Reviews: Open Call Stephan Spencer, Craig Paddock, Jill Sampey, Jason Duke Moderator: Stephan Spencer |
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| 10:00a 05:00p | Exhibitor Setup in Expo hall 10am to 5pm |
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| 11:30a 12:45p | SEO: Hot Topics and Trends Stephan Spencer, Jill Sampey, Greg Boser Moderator: Andy Beal |
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Twitter – The Latest Topics and Trends Krista Neher, Warren Whitlock, Brian Carter, Dan Zarrella Moderator: Kirsten Wright |
In-House SEO Training Alex Volk, Melanie Mitchell, Ben Douglas Moderator: Derrick Wheeler |
Maximizing Your Affiliate Payouts Keith Posehn, David Vogelpohl, Jim Banks Moderator: Roger B. Dooley |
Increase Your Post Click Conversion Performance George Aspland, Brian Massey, Janet Driscoll Miller Moderator: Matt Tuens |
Google Places & Hotpot Optimization Brian Combs Moderator: Mark Knowles |
What Every Webmaster Should Know about Code Installation Ralf Schwoebel, Todd Keup Moderator: Jerry West |
Interactive Site Reviews: Focus on Design and Usability Kristine Schachinger, Ted Ulle, Dawn Wentzell, Stoney deGeyter Moderator: Elisabeth Osmeloski |
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| 12:30p 1:30p | Networking Lunch For All Gold Pass Attendees |
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| 1:30p 2:45p | How Do You Optimize For Universal and Personal Search? Greg Boser, Brian Combs, Andrew Beckman Moderator: Christine Churchill |
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Twitter & Social Media from the PR Experts Lisa Buyer, Sean Jackson, Jay Berkowitz Moderator: Krista Neher |
In House SEO Strategies Jessica L Bowman, Ulli Muenker, Laura Lippay Moderator: Joe Laratro |
Why You Should Start an Affiliate Program Adam Riemer, Brook Schaaf, Paul Schroader Moderator: Chuck Hamrick |
Hardcore PPC Tactics Brad Geddes, David Szetela, John Ellis Moderator: Elisabeth Osmeloski |
Local Search and Mobile Optimization (SoLoMo) Michael Dorausch, Eric Bramlett, William Leake Moderator: Tim Mayer |
Ecommerce and Shopping Cart Optimization Paul Boisvert, Ethan Giffin, Rob Snell Moderator: Aaron Shear |
Interactive Site Reviews: Focus on Organic Brent Payne, Nick Stamoulis, Dixon Jones, Kristopher Jones Moderator: Matt Tuens |
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| 2:55p 4:10p | SEO for Multimedia and Rich Media William Leake, Scott Polk, Giovanni Gallucci Moderator: Robert Riggs |
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Cross Over Between Social Media and Search Laura Lippay, Brent Payne, Krista Neher |
In-House Team Building and Training Tony Adam, Peter Leshaw, Josh Gampel, Elmer Boutin Moderator: Dave Roth |
Affiliate Research, Surveys, and Case Studies Dixon Jones, Keith Posehn, Tony Economou Moderator: Joe Laratro |
The Best Tactics in Landing Page Optimization Joanna Lord, Brad Geddes, Tim Ash Moderator: Ken Jurina, Q&A:Ethan Giffin |
Enterprise Level Local Search Brian MacDonald, Chris Tolles, Will Scott, Alan Bleiweiss Moderator: Arnie Kuenn |
CSS and HTML Coding Today Todd Keup, Ted Ulle, Dawn Wentzell, Jon Henshaw Moderator: Lisa Brown |
Interactive Site Reviews: Focus on Links and Affiliates David Vogelpohl, Brook Schaaf, David Naffziger, Jim Banks Moderator: Chuck Hamrick |
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| 4:15p 5:30p | Smart Organic Keyword Research and Selection Wil Reynolds, Craig Paddock, Carolyn Shelby, Mark Barrera Moderator: Joe Laratro |
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Foursquare & Gowalla – Geo Location Marketing Matt Siltala, Brian Breslin, Kate Buck Moderator: Brian Carter |
Getting the Most out of Your SEO Agencies Shahid Awan, Ash Nallawalla, Ruth Burr Moderator: Kate Morris |
Essentials Overlooked by 90% of Affiliate Managers Kim Salvino, Jerry West, Keith Posehn, Karen White Moderator: Mark Knowles |
Enterprise-Level Bid Management Wister Walcott, Dave Roth, Brad Geddes Moderator: Daniel Boberg |
Conversion in a Social World with Tim Ash Tim Ash |
Real World Winning Tactics for Content Creation and Marketing Arnie Kuenn, Nick Stamoulis, Alison Zarrella Moderator: Matt Tuens |
Interactive Site Reviews: Focus on In-House SEO Alex Bennert, Laura Lippay, Jessica L Bowman |
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Wednesday November 9 | |||||||||||
| Tracks | SEO Conference | Expert Spotlight Conference | Social Media Marketing Conference | Site Owner Conference | Affiliate Conference | Search Marketing & Misc Conference | Facebook Marketing Conference | Enterprise Sessions | Interactive Site Reviews | ||
| 07:30a | Registration Open for Full Pass Attendees 7:30a-4pm |
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| 07:30a 08:45a | Continental Breakfast for Full Conference Attendees |
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| 08:45a 9:00a | Daily Introduction by Brett Tabke |
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| 09:00a 09:45a | Hot Google Topics & Trends Matt Cutts & Amit Singhal Matt Cutts, Amit Singhal |
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| 09:30a | Registration open for Exhibit Hall Pass Attendees |
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| 09:45a | Exhibit Hall Opens |
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| 10:15a 11:30a | Current SEO and Google Brian Ussery, Bruce Clay, Stephan Spencer Moderator: Joe Laratro |
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The Convergence of Social Media & Search Jay Berkowitz, Rebecca Murtagh, David Wallace Moderator: Lisa Buyer |
SEO For E-Commerce Sites Rob Snell, Ethan Giffin Moderator: Stephanie Leffler |
Affiliate Sign Up, Pay Out and Conversion Rates , Khalid Saleh, Jason Duke Moderator: Paul Schroader |
Local Search On Mobile – App Optimization Kate Morris, Prashant Puri Moderator: Scott Polk |
Facebook Marketing Dan Zarrella, Brian Piepgrass Moderator: Robert Riggs |
Bing – What’s New – What’s Hot |
Interactive Site Reviews: Focus Brand & Reputation Management Tony Wright, Brian Chappell, Matt Siltala Moderator: Tony Wright |
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| 11:30a 12:45p | Global Search Strategy Prashant Puri, Andy Atkins-Krueger, Michael Bonfils, Jeff Lancaster Moderator: Dixon Jones |
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Navigating The Complex Social Media Marketing World Jennifer Evans Cario, David Szetela, Rob Garner Moderator: Joe Laratro |
Design, Content, and Marketing For A Mobile Website Rebecca Murtagh, Keith Posehn, Michael Martin, Kristine Schachinger Moderator: Brian Breslin |
Emerging Media and Technologies – Social Media and Affiliates Sanjay Sabnani, Julia Barrett, Jason Duke Moderator: Tony Wright |
Keyword Research, Selection and Optimization Ken Jurina, Marty Weintraub, Amanda Watlington Moderator: Wil Reynolds |
Social Media Optimization & Conversion on Facebook Brian Carter, Kate Buck Moderator: Joanna Lord |
+1 Publisher Best Practices Christian Ashlock, Google Representative |
Interactive Site Reviews: Focus on Organic Dana Lookadoo, Brian Ussery, Roger Montti, Chris Goward Moderator: David Vogelpohl |
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| 12:30p 1:30p | Networking Lunch For All Gold Pass Attendees |
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| 1:30p 2:45p | SEO Design & Organic Site Structure Ted Ulle, Taylor Pratt, Michael Martin, Dana Lookadoo Moderator: Adam Sussman |
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Integrating Social Media Into Overall Marketing Plan Kirsten Wright, Danielle Glick, Jonathan Munk Moderator: Elisabeth Osmeloski, Q&A:Rebecca Murtagh |
Hosting Issues and SEO/SEM David Vogelpohl, Scott Hendison, Ralf Schwoebel, Michael David Moderator: Stephan Spencer |
CPA Marketing and Coupon Marketing Chuck Hamrick, Cotter Cunningham, Andy Atkins-Krueger Moderator: Joe Laratro |
Effective Search and Display Advertising Campaigns Kerstin Baker-Ash, Michael Black, David Szetela Moderator: Ken Jurina |
Facebook Marketing Alison Zarrella, Eric Ludwig Moderator: Brian Ussery |
Womens Radio Pat Lynch |
Interactive Site Reviews: Focus on Organic & Local Bruce Clay, Robert Charlton, Michael Bonfils Moderator: Michael Dorausch |
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| 2:45p 3:15 | Exhibit Hall Refreshment Break | ||||||||||
| 3:15p 4:20p | Algo Proofing Paul Edmondson, Glenn Cooke, Eric Enge Moderator: Rob Garner |
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Social Media, Press Relations, & Brand Management Giovanni Gallucci, Sarah Carling, Chris Winfield Moderator: Lisa Buyer |
Modern Marketing Plan Start To Finish Corey Creed, Tony Wright, Dan Sturdivant, Tom Critchlow Moderator: Jennifer Evans Cario |
Link Building for Affiliates Scott Polk, John Straw, Gary Shannon, Roger Montti Moderator: Adam Sussman |
Post Mortem – Banned Site Forensics Michael Marshall, Michael Gray, Aaron Shear Moderator: Ken Jurina |
Facebook Today Marty Weintraub, Dennis Yu, Michael Verghios Moderator: Alison Zarrella |
Google Analytics Phil Mui, Ashish Vij |
Interactive Site Reviews: Focus on Links Wil Reynolds, Jim Boykin, Todd Malicoat Moderator: Todd Malicoat |
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| 04:20p 05:30p | Multivariate Testing and Conversion Optimization Matt Craine, Jason Cooper, Chris Goward Moderator: Joe Laratro |
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Google Plus Jay Berkowitz, David Szetela, Monica Wright Moderator: Sarah Carling |
State of Domaining Nathaniel Broughton, Jeffrey Libert Moderator: Richard Zwicky |
Google Affiliate Network Google Representative |
AdSense Optimization Jon Henshaw, Sean Jackson, Michael Marshall Moderator: Jerry West |
Facebook Advertising Will Scott, William Leake, Keith Posehn Moderator: Dan Zarrella |
Leveraging Blog Comments and Reviews Michael Dorausch, Warren Whitlock, Adam Proehl, Arienne Holland Moderator: Todd Malicoat |
Interactive Site Reviews: Focus – Social Media Jennifer Evans Cario, Rebecca Murtagh, Danielle Glick, Jonathan Munk Moderator: Mark Barrera |
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| 5:30p | Exposition Hall Closes |
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Thursday November 10 | |||||||||||
| Tracks | Linking Conference | Expert Spotlight Conference | Social Media Conference | Social & UGC Communities Conference | Analytics and Measurement | Advertising, Branding, and PR | Blogger Conference | Sponsored Sessions | Interactive Site Reviews | ||
| 08:00a-08:45 | Continental Breakfast for Full Pass Conference Attendees | ||||||||||
| 08:00a | Registration Open 8:00a-4:00p | ||||||||||
| 08:45a 9:00a | Daily Introduction by Brett Tabke | ||||||||||
| 09:00a 09:45a | Keynote Panel : Enterprise Level SEO Inhouse Topher Kohan, Jeff Preston, Alex Bennert Moderator: Joe Laratro |
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| 09:30a | Exhibit Hall Passes May Register |
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| 09:45a | Exhibit Hall Opens |
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| 10:15a 11:30a | Links With Maximum Juice and Minimum Risk Loren Baker, Arnie Kuenn, Kenny Hyder Moderator: Jessica L Bowman |
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Monetizing Twitter & Other Social Media Channels Danielle Glick, Brian Carter, Kate Buck Moderator: Mark Barrera |
Crowd Sourcing Michael Samson, Stephanie Leffler, Warren Whitlock, Tim Mayer Moderator: Dana Lookadoo |
Convergence of Online Marketing and Analytics Tom Critchlow, Alan K’necht Moderator: Mark Knowles |
How SMBs Can Use PR Campaigns to Grow Traffic Marty Weintraub, Lisa Buyer, Adam Riemer Moderator: Joe Laratro |
Wordpress SEO and Installation Scott Hendison, Carolyn Shelby, Lisa Brown, Ben Cook Moderator: Brian Combs |
Raven Internet Marketing Tools Jon Henshaw, Taylor Pratt Moderator: Jon Henshaw |
Interactive Site Reviews : Open Call Phil Leahy, Matt Craine, Russ Jones Moderator: Aaron Kronis |
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| 11:30a 12:45p | Real World Low-Risk High-Reward Link Building Aaron Shear, Russ Jones, Alex Pyatetsky, Dixon Jones Moderator: Adam Sussman |
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Online Brand Management Strategies Kenny Hyder, Krista Neher, Sean Jackson Moderator: Christine Churchill |
Community Building Katrina Klier, Roger B. Dooley, Sanjay Sabnani Moderator: Roger B. Dooley |
Analytics API’s and Enterprise Level Analytics Management Nate Griffin, Richard Zwicky Moderator: Paul Edmondson |
Optimizing Your Site for Contextual Ads Matt Tuens, Jon Henshaw Moderator: Ralf Schwoebel |
Monetizing and Optimizing your Blog Adam Riemer, Michael David, Julia Barrett |
InternetMarketingNinjas Jim Boykin |
Interactive Site Review : Organic Focus Alan K’necht, Loren Baker, Steve Plunkett Moderator: Michael Martin |
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| 12:30p 1:30p | Networking Lunch For All Gold Pass Attendees |
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| 1:30p 2:45p | SEO/SEM Tools Aaron Kronis, Jim Boykin, Christine Churchill Moderator: Scott Hendison |
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Competitive Intelligence – Tools and Tactics Jane Copland, Matt Siltala, Michael Streko Moderator: Corey Creed |
UGC: Bringing High Quality to Community-Generated Content Gil Reich, Roger B. Dooley Moderator: Michael Martin |
Social Media Measurement and Signals Adam Proehl, Taylor Pratt, Sarah Carling Moderator: Carolyn Shelby |
Protecting Your Brand – Competitive Intel Rhea Drysdale, Taylor Pratt, Amanda Watlington Moderator: Brian Combs |
Solving The Blog Content Mystery Phillip Thune, Dan Sturdivant, Stoney deGeyter Moderator: Sean Jackson |
Free and Open SEO Data from blekko Rich Skrenta |
Interactive Site Reviews – Organic Issues Michael David, Kenny Hyder, Tom Critchlow Moderator: Kirsten Wright |
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| 2:45p 3:15 | Exhibit Hall Refreshment Break |
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| 3:15p 4:20p | Proactive Link Campaign Tactics Todd Malicoat, Glenn Cooke, Russ Jones Moderator: Aaron Shear |
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Legal Issues of Domain Names and Trademarks David Mink, Clarke Walton, Jeffrey Libert Moderator: Tony Wright |
The Power of Social Media Lies in the Community Cotter Cunningham, Rhea Drysdale, Jane Copland Moderator: Stoney deGeyter |
Post Click Marketing: Landing Page Optimization Janet Driscoll Miller, Taylor Pratt, Chris Goward Moderator: Michael Gray |
Competitors from the Darkside – Rogue SEO Tactics Steve Plunkett, Giovanni Gallucci, Carolyn Shelby Moderator: Joe Laratro |
Engaging Your Community and Audience Through Contests Matt Craine, Lisa Buyer Moderator: Elmer Boutin |
Link building: Using MajesticSEO Dixon Jones, John Straw, Jon Henshaw Moderator: Dixon Jones |
Interactive Site Reviews : Focus on Organic Duane Forrester, Greg Boser, Rich Skrenta Moderator: Duane Forrester |
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| 04:20p 05:30p | Whats New at Bing and Blekko? | ||||||||||
| 5:30p | Exposition Hall Closes | ||||||||||
