PubCon Vegas 2011

About PubCon Las Vegas 2011


PubCon, the premier search and social media conference and expo will hold its multi-track Las Vegas event on November 7 – 10, 2011 at the Las Vegas Convention Center South Hall in sunny Las Vegas, Nevada.

November 7 will feature a full day of PubCon Masters Group search and social media training, with the official PubCon Las Vegas 2011 conference taking place on November 8 – 10. For 2011 the exhibition hall will be open on November 9 – 10.

PubCon Las Vegas 2011, supported by the industry’s leading businesses, speakers, exhibitors, and sponsors involved in social media, Internet marketing, search engines, and online advertising, will offer a week-long look at the future of technology presented by many of the world’s top speakers.

PubCon Las Vegas 2011 will be the biggest and boldest gathering of search social media innovators we have ever assembled, offering an unrivaled highly-productive conference experience at cost-effective rates, and with the leading technology and online marketing visionaries who will be in Las Vegas, we are confident that every attendee will come away with valuable new ideas and solutions for their businesses.

PubCon truly starts where other search and social media conferences end, and during our Las Vegas conference in November a rare vision for the future will be presented by a virtual who’s who of technology. Join thousands of leading search and social media professionals for PubCon Las Vegas 2011, and learn more about the event with the information on this page, including the following PubCon video.




PubCon Las Vegas 2011 will feature a kickoff
keynote address by Emmy award-winning technology and noted online
Leo Laporte, host of the nationally-syndicated “The Tech Guy”
program on more than 150 radio stations and XM Satellite radio, will captivate
both old fans and new with his unique take on search and social media in a
must-attend keynote this November in sunny Las Vegas.
PubCon Las Vegas 2011 will also present a
keynote panel featuring SEO coordinator Topher Kohan, Disney SEO
cnn logo
manager Jeff Preston, and the Wall Street Journal's in-house SEO Alex Bennert,
three of the leading corporate search engine optimization innovators.Wall Street Journal

This all-star Enterprise-Level SEO In-House keynote panel will explore the challenges and opportunities corporate SEO professionals from the Wall
Street Journal, Disney and CNN face daily.


Bringing these three powerful in-house leaders

for one very special PubCon Las Vegas 2011 keynote panel will provide a
rare and valuable look at the world of corporate SEO, making for a must-attend
keynote event.


Look for more announcements about other very special keynote speakers we have
lined up for Las Vegas PubCon 2011.
Some of the key players shaping the future of the Web and in particular social media have come to PubCon over the years to tell their stories and share their visions with our attendees.

Previous keynote speakers at PubCon have included Zappos chief executive Tony Hsieh, Craigslist founder Craig Newmark, authors Malcolm Gladwell, Guy Kawasaki and Robert X. Cringely, Demand Media co-founder Richard Rosenblatt, technology enthusiast John Battelle, and noted author and New York Times technology columnist David Pogue, who spoke at our highly successful PubCon Las Vegas 2010 conference, among many other top keynote personalities.

All of our keynote speakers will bring their inspiring and groundbreaking search and social media insight to PubCon. Look for announcements about the very special keynote speakers we have lined up for Las Vegas PubCon 2011.


David Pogue PubCon Keynote SpeakerDavid Pogue 

Technology Writer

New York Times

Tony Hsieh PubCon Keynote Speaker
Tony Hsieh



Bob Brisco PubCon Keynote SpeakerBob Brisco


Internet Brands

Craig Newmark PubCon Keynote Speaker
Craig Newmark 



Guy Kawasaki PubCon Keynote Speaker
Guy Kawasaki 

Managing Director
Garage Technology Ventures

Malcolm Gladwell PubCon Keynote Speaker


“Tipping Point,” “Blink”

Richard Rosenblatt PubCon Keynote Speaker

Co-Founder, Chairman, CEO
Demand Media

Robert X. Cringely PubCon Keynote Speaker
X. Cringely

Author, Producer
PBS Online

The Pulpit

Satya Nadella PubCon Keynote SpeakerSatya Nadella 

Senior VP, Search, MSN Portal and Advertising Group

Chris Brogan PubCon Keynote SpeakerChris Brogan 


New Marketing Labs

Scott Stratten PubCon Keynote SpeakerScott Stratten 



George Wright PubCon Keynote Speaker
George Wright

VP Marketing and Sales

Brian Clark PubCon Keynote Speaker
Von Tetzchner

Founder, CEO
Opera Software

Tim Mayer PubCon Keynote Speaker
Tim Mayer

Chief Strategy Officer


Matt Cutts PubCon Keynote Speaker
Matt Cutts

Search Quality Control


PubCon Las Vegas 2011 will feature up to 19 full sub-conferences of cutting-edge sessions highlighting hundreds of the world’s best technology speakers.

Many of these top speakers who will present sessions in Las Vegas consider PubCon to be their favorite event, and their enthusiasm for PubCon Las Vegas 2011 will be apparent as attendees will be treated to insights and research that just won’t be shared at any other conference but PubCon.

We feel that it’s important for PubCon attendees to gain valuable “take-aways” from sessions, and that’s why we provide every full conference pass holder with a USB stick containing the conference presentation files, mailed out immediately after the conclusion of PubCon, as a way to say thank you and to help you keep implementing the plans and insight presented in our sessions throughout the year and long into the future.


At Las Vegas PubCon 2011 Twitter and other social media services will play a larger role than ever.

All aspects of successfully using Twitter and location-aware services such as Foursquare and Gowalla will be covered by marketing, social media, search and programming experts, with multiple tracks featuring sessions
such as “Killer Twitter Apps, Services, and API Trends,” “Experts on PR and Twitter,” and other unique offerings such as “Twitter Landscape
- Hot Trends and Topics,” that promise to take social media insight
to new heights.

“PubCon is going to be so well-documented on Twitter,” Google head of Web spam Matt Cutts said at our PubCon South event in Austin, Texas. His prediction came true as discussion about PubCon using the #PubCon hash tag became Twitter’s most popular term for a period during that conference, and conference-goers enjoyed tweeting questions to speakers and fellow audience members during many sessions,a trend that is sure to continue to an even greater extent during Las Vegas PubCon 2011.


PubCon Las Vegas 2011 will feature many search and social media exhibitors, including Gold Sponsors Raven Internet Marketing Tools and Internet Marketing Ninjas, andPubCon 2008 Las Vegas Exhibition Hall sponsors, with additional information available on the PubCon Sponsors and PubCon Exhibitors pages.

For 2011 the PubCon exhibition hall will be open on November 9 – 10.

Prospective sponsors and exhibitors, please click here to request more information.

Space is limited and exhibition and sponsorship packages are on a first-come-first serve basis for PubCon Las Vegas 2011.


PubCon often serves as a launching ground for major new products and services from some of the largest Internet firms, such as Google’s PubCon launch of its Friend Connect API initiative and similar product announcement from
Microsoft, Twitter and other firms.

PubCon Las Vegas is the place to be when exciting new technologies are launched.


PubCon has an extraordinarily diverse pool of talent helping to guide our conferences, led by the members of our PubCon Advisory Board that includes:

Guy Kawasaki Managing Director, Garage Technology Ventures
Tim Mayer Vice President of Product Management, Yahoo! Search
Justin Osmer Senior Product Manager, Bing, Microsoft Corporation
Melanie Mitchell SVP of Search Strategy, Digitas
Adam Lasnik Program Manager, Google Map Maker
Gordon Hotchkiss President, Enquiro Search Solutions
Rick Schwartz Rick Schwartz, CEO Traffic Conference
Greg Boser SVP of Search Services, BlueGlass Interactive, Inc.
Heather Lloyd Martin President and CEO, SuccessWorks
George Roberts President and CEO,
Jim Stobb CEO, Position Tech
Joe Laratro President, Tandem Interactive
Ted Ulle Partner, The MEWS Group
Jake Baillie Managing Director, STN Labs
Todd Friesen Vice President of Search, Position Technologies
Jim Boykin CEO, We Build Pages
Thomas Ball Venture Partner, Austin Ventures
Chris Tolles CEO, Topix

The PubCon Advisory Board will bring energy and variety to the 2011 Las Vegas conference.


If our Las Vegas 2011 conference will be your first PubCon, we have several helpful guides and collections of tips available to make your experience smooth and efficient. Tips for getting to the MGM Grand Hotel and Casino, the official hotel of PubCon Las Vegas 2011, are including in a handy Getting Around PubCon guide.

If you’d like to come to PubCon but are looking for ways to make it happen at your company, we show both the educational and monetary value of PubCon in “Top Tips to Get Your Boss to Send You to a Conference,” by PubCon founder Brett Tabke, who takes a light-hearted look at why it is worthwhile to make an effort to attend.

PubCon has always been the premier search and social media conference, at a surprisingly affordable price, and Tabke explains how we manage to do it in his “Keeping Conferences Affordable and Fun” guide.

If you’re already registered for PubCon and planning how to best organize your time during the busy November week, have a look at “Conference Survivor – Sports and Games: (PubCon fun),” a look at some of the creative ways you can get more from the PubCon experience.

If you’d like to know what PubCon Las Vegas 2011 holds in store, look no further than our PubCon History Archives, and check out our PubCon photo-retrospective piece called “You Never Know Who You’ll Run Into At  PubCon,” highlighting some of the  celebrities who have attended PubCon.

Each year a number of PubCon conference-goers write handy blog posts with their own tips and advice for getting the most out of the event, and some offerings are listed here:

Dr. Peter J. Meyers, or “Dr. Pete,” president of User Effect has offered his “Seven Tips For Surviving PubCon” on the SEOmoz blog.

PubCon speaker Heather Lloyd-Martin has written “15 Tips For A Successful PubCon Conference.”

Chris Hooley
, a PubCon speaker, has written a “PubCon Is Coming!

PubCon speaker Michael Dorausch has written about his “Five PubCon Badge Essentials.”

The Hosting News has written about PubCon in his “Are You Heading To PubCon Las Vegas 2009? You Should Be” blog post.

A large collection of media coverage from last year’s PubCon Las Vegas can also help show how successfully PubCon works.

What you can do to prepare for PubCon Las Vegas 2011:

  • Webmasters: Talk to the companies you already work with and arrange meetings while at PubCon Las Vegas. There is nothing like a face-to-face meeting to generate new leads, work new angles, and iron out any problems.
  • Affiliates: Talk to those running your current programs and ask if they are attending PubCon. Let them know that you are coming to PubCon, and ask to arrange time to talk.
  • Search Engine Marketers: PubCon Las Vegas 2011 will offer a rare chance to talk to representatives from the major search and social media firms, and to your clients.
  • Program managers: One-on-one customer support and client maintenance is a rare opportunity. Call your existing clients and invite them to PubCon.
  • Bring Your Friends: Be a hero. Invite them. After all, it is sunny Las Vegas in November.


If you’d like to share your enthusiasm for the upcoming PubCon Las Vegas 2011 show, try our PubCon Web banner images available to include on your website, social media pages or blogs.

We are also working on an all-new PubCon Rewards Affiliate Program that has been designed to thank our partners who help promote PubCon, by offering special discounts.


To help you pick from so many tracks at PubCon Las Vegas 2011, comprising over 100 session choices, we encourage you to take advantage of our online “Build Your Show Itinerary” feature, which Tabke explains in detail in his “PubCon Conference Itinerary Builder” piece.


PubCon Las Vegas 2011 will be bigger than ever before, with up to 19 sub-conferences of specialized sessions, an intensive educational search and social media training program, top-notch keynote speakers and an unrivaled slate of after-hours parties, TweetUps and networking events including our famous PubCon Ironman of after-hours networking events.

In addition to our huge lineup of daytime conference events, the PubCon party scene is also set to make our 2011 event an ultra-marathon of Las Vegas nightlife, with a party lineup that is sure to grow as PubCon draws near.

Put on your running shoes, or at least your party shoes, and plan your PubCon nighttime events using our handy events guide published as the November 7 -10 dates get closer, featuring times and locations for events.

In addition to PubCon’s Ironman schedule of after-hours parties, PubCon Las Vegas 2011 will feature the famous PubCon Classic, an informal networking event giving attendees a chance to rub elbows with friends both new and old in a relaxed environment.

Expanding PubCon beyond the cutting-edge keynotes, training programs and PubCon Classic Networking Event sessions is PubCon’s annual classic party, a tradition dating back to the very first PubCon. This traditional event gives PubCon attendees a great opportunity to network with new friends and business contacts in a relaxed, informal environment set in a Las Vegas pub-like environment.

PubCon Las Vegas 2011 will kick off with PubCon Classic, tentatively scheduled for the  evening of Monday, November 7, 2011. Detailed information about this year’s PubCon Classic will be posted on the PubCon blog.


As the official hotel for PubCon Las Vegas 2011, the
MGM Grand — with its
vast selection of amazing bars and
— will be a great place to meet and network with fellow PubCon
attendees 24 hours a day.


PubCon will hold a day-long two-track slate of intensive educational search and social media training programs during PubCon Las Vegas 2011.

The PubCon Training Program will take place on Monday, November 7, the day before the full conference officially begins, at the Las Vegas Convention Center, with two simultaneous tracks of in-depth sessions led by some of the industry’s most respected search and social media professionals.

Due to the intimate nature of this training, the size of the class will be limited.

This intensive full day of expert-led training is available for a special standalone low price. There are also additional discounts available with a full PubCon conference registration. Please see the registration page for more information on pricing.

Please note that this pre-conference training event is now sold out.


After its success last year, PubCon Las Vegas 2011 is tentatively planning to once again offer a Networking Lunch Program hosted by a variety of top speakers leading PubCon 2008 Las Vegas Networkingconversations about more than 20 social media and Internet marketing subjects.

Our networking lunches give you the opportunity to get close to some of PubCon’s top speakers and spend time discussing the industry topics they know the best, all in a relaxed shared environment around a lunch table.


Meet your favorite new media and optimization authors and have them sign copies of their books at the PubCon Las Vegas 2011 author book signing booth in the exhibition hall, tentatively scheduled to take place during the November conference.

Get up close with many of the outstanding authors who will also be speaking throughout the week of November 7 – 10.

Last year more than 30 authors signed books at the busy PubCon book signing booth, and for PubCon Las Vegas 2011 even more are expected. Look for a detailing schedule of book signings before PubCon Las Vegas 2011 begins.


We expect to once again team up with a number of search and social media firms to offer special cross-promotional PubCon Las Vegas 2011 registration rates. Until October 31 a special promotion with Raven Internet Marketing Tools is available. These special deals have sold out quickly during past events, so keep posted to be notified when they become available by subscribing to the PubCon blog.


PubCon has teamed up with several of the top luxury hotels Las Vegas has to offer throughout the years, to make for a truly unforgettable PubCon Las Vegas experience.

PubCon has chosen the MGM Grand Hotel and Casino as the official conference hotel for PubCon Las Vegas 2011, with very special attendee discount rates at MGM’s fabulous property conveniently located on the Las Vegas Monorail.

We’ve also partnered with the Las Vegas
to offer special discount rates on a full range of monorail tickets and passes.

Detailed hotel information, including a special rate at the Luxor Las Vegas, is available on the PubCon Las Vegas 2010 hotel information page.


PubCon is often able to offer conference attendees discount airfares with certain airlines, and we will announce any such discounts for PubCon Las Vegas 2011 on our blog.


PubCon often offers attendees discount car rental rates through Dollar Rent a Car for those who prefer driving in Las Vegas, available up until the conference begins. Look for information on PubCon Las Vegas 2011 rental rates on the PubCon blog as the conference dates draw nearer.


Take the monorail from PubCon Las Vegas 2011 at the Las Vegas Convention Center directly to the MGM Grand, our official conference hotel, and travel with ease at special discount rates PubCon has arranged with the Las Vegas Monorail.

Getting to and from PubCon, the premier new media and optimization conference, has never been easier, more convenient or as much of a bargain, thanks to discount tickets on the Las Vegas Monorail for PubCon Las Vegas 2011.

Use the Las Vegas Monorail to get to and from PubCon Las Vegas 2011 at the Las Vegas Convention Center south halls without the hassles of taxis, traffic and wasted time. Attendees, exhibitors and sponsors can all buy tickets today using the following special PubCon link on the Las Vegas Monorail Web site to take advantage of our discount rates, and save up to $15 on an unlimited seven-day pass:

Whether you’re in Las Vegas attending PubCon or traveling the Strip for any of the after-hours PubCon events throughout the week, the Monorail is quick and convenient, with trains arriving every few minutes.

The Las Vegas Monorail is fun to ride and at just 15 minutes or less away from any Las Vegas Boulevard Strip hotel (PDF Monorail Map) with a monorail stop, often even quicker than a cab ride.

The Las Vegas Convention Center stop is directly in front of the convention center where PubCon is located. An interactive route map is available on the Las Vegas Monorail Web site, and more information about our monorail discount is available here.

Hop on for a one-way trip or pick up an unlimited seven-day special pass for the freedom to travel at your leisure throughout PubCon.


Taxi cabs are another convenient way to get around Las Vegas during PubCon, with lines of taxi cabs and minivans regularly lined up at the front entrances to the Las Vegas Convention Center where PubCon is held, and at all the major hotels and casinos in Las Vegas.

The phone numbers of several of the major taxi cab companies in Las Vegas are listed here for your convenience:

  • Lucky Cab Co – – (702) 732-4400
  • Yellow-Checker-Star – – (702) 873-2000
  • Henderson Taxi – – (702) 384-2322
  • Desert Cab On Demand – – (702)

Taxi cabs in Las Vegas are licensed by the State of Nevada under the authority of the Nevada Taxicab Authority, which maintains a list of all city taxi cab companies and rate information on it’s official Web site.

The Las Vegas Convention Center is located at 3150 Paradise Road, Las Vegas, Nevada, 89109. (map)


Taking a ride in a luxurious stretch limousine can often be as economical as a trip in plain taxi cab when booked among a group of PubCon friends.

What better way to arrive in style at PubCon than in a specialty theme limousine that can be more affordable than many would imagine.

The phone numbers of several of the top Las Vegas limousine companies are listed here:

  • Presidential Limousine –
    (702) 731-5577
  • Las Vegas Limousines –
    (888) 696-4400
  • On Demand Sedan & Limousine –
    (702) 876-2222
  • Limousines of Nevada LLC –
    (702) 252-7212
  • Ambassador Limousine –
    (702) 362-6200
  • CLS Nevada –
    (702) 740-4545
  • Diamond Transportation Limousine Las Vegas –
    (800) 690-1959


The PubCon Video Blog showcases past, present and potential future PubCon speakers in interviews by WebmasterWorld video content producer
Vanessa Zamora and PubCon founder Brett Tabke.

Watch PubCon-produced video interviews with many of the “Who’s Who” of top search and social media marketers, webmasters and technology innovators, and learn as they speak on a wide range of the Internet-related subjects that are the trademark of PubCon conferences, including many from our previous conferences.


Follow PubCon on Twitter, and subscribe to the PubCon blog mailing list to receive updates about upcoming show registration, keynote speakers, conference hotels and more. Other ways to keep up with PubCon include joining our PubCon Facebook group, LinkedIn page, and PubCon Flickr feed.

Users of Foursquare and Gowalla can also keep track of PubCon attendees who use these location-based services. See our PubCon social media contact page for more information.


With more than a decade of success, the history of PubCon is virtually the story of search and social media itself. Explore PubCon’s complete history archives, and watch some of our special tenth anniversary fun in the following PubCon video.


As PubCon returns to the city that never sleeps, full of energy and excitement, PubCon Las Vegas 2011 will be jam-packed with leading-edge sessions and one-of-a-kind presentations.

Whether you are a newbie or an anchored old school pro, there are big discoveries in store at PubCon Las Vegas 2011.

Search engine and social media marketers, optimizers, marketing executives, webmasters, affiliate managers, program and channel managers, purchasing agents and affiliates are just some of the people who will make up the crowds at PubCon this year in Las Vegas.

Register online early and save. Early sign-up periods may vary, so please check the registration page for the latest updates. Exhibitors are given discount coupons to hand out, so feel free to check with them for further savings. There are also additional discounts for WebmasterWorld supporters and for groups of four or more people.


  1. High Level of Content : Each PubCon track or sub-conference is focused on a specific aspect of marketing featuring topics that are important to your marketing and traffic-acquisition strategies. We focus on some of the hottest trends and topics by asking speakers to prepare part of their presentation just prior to PubCon, resulting in discussions that cover the very latest trends.
  2. Networking : The WebmasterWorld community started PubCon in an English Pub where attendees got together to learn from and interact with others in their market space. Networking is readily available at breakfast, lunch, during session breaks, and well into the night at PubCon’s many cocktail hours and parties.
  3. Prime-Time Speakers : PubCon attendees will hear and talk with the early adopting who’s who of Internet marketing, at the conference widely recognized as the speakers conference, where speakers come to learn as well as to share their vast
  4. Post-Conference Networking Resources : PubCon attendees receive a bound printed manual of the show, and a USB stick full of all PubCon presentation PowerPoints is mailed to all full conference attendees.
  5. Takeaways : PubCon presentations always end with at least one specific takeaway that you can apply to your business’ own projects.
  6. Test Yourself : By spending time with others in your field at PubCon Las Vegas 2011, you’ll get an accurate idea of how your skill set stacks up, and gain valuable insight into which areas of your work you may need to focus on for continued growth and success.
  7. Value : We realize how much you have invested in attending a conference. PubCon strives to provide the best value available in search and social media marketing conferences today, offering direct value in the form of education, new contacts,
    professional relationships, vendors and partnerships.
  8. Vendors : Use PubCon as an opportunity to talk with vendors about their services that you use or may wish to try, in the PubCon exhibit hall.
  9. Professional : PubCon is in it’s tenth year, with event management roots running over 20 years. From registration to at-the-show services, PubCon engages in a professional yet personal touch that stands out in an oftentimes crowded field.
  10. Your Clients, customers, and especially your competitors will attend. ‘Nuff said.

Need more reasons to attend? “101 Reasons For Coming To PubCon Las Vegas” offers many more.