PubCon Paradise 2012 Masters Group Training Program
For PubCon Paradise 2012, the premier new media and optimization conference, the PubCon Masters Group training program offers a day-long two-track intensive educational training programs taking place on Monday, February 13, 2012, the day before the February 14 – 15 conference. The PubCon Paradise 2012 Masters Group training program will feature two simultaneous tracks of in-depth sessions led by some of the industry's most respected search and social media professionals.
The PubCon search training program will feature in-depth sessions led by some of the industry's most respected search professionals, with the SEO track including Michael Gray, president of Atlas Web Service, Carolyn Shelby, principal at CSHEL.com, Joe Laratro, president of Tandem Interactive, and occasionally WebmasterWorld founder and chief executive Brett Tabke.
The social media marketing track will feature Trackur chief executive and Marketing Pilgrim founder Andy Beal and HubSpot.com's self-proclaimed viral marketing scientist Dan Zarrella. MarketMotive.com SEO faculty chair Todd Malicoat and AlisonZarrella.com interactive copywriter and social media consultant Alison Zarrella will also each be speaking on at least one track.
Due to the intimate nature of this training program, the size of the classes will be limited. We encourage signing up early to assure a spot for this valuable day-long series of search and social media marketing workshops, as all previous PubCon Masters Group training programs have sold out.
Two Tracks:SEO/Organic Search Optimization and Marketing
Social Media Optimization
Featuring:Contemporary SEO, Architecture and Content
Keywords and SEO Tools
Advanced Link Building
Advanced SEO: The Latest and Greatest Tactics
Live Audience Case Study and "Ask The Experts"
Social Media Reputation Management
Twitter and Facebook Optimization
Social Media Land Page Conversion
SEO/Organic Search Optimization and Marketing
Social Media Marketing
A track dedicated to social media and social media marketing, headed up by some of the top innovators the industry has to offer. Todd Malicoat will also be speaking in the social media marketing track.
Part 1 – Google Reputation Management - Andy Beal
When you type the name of your company into Facebook, Twitter or Google, do you like what you see? Does RipOff Report keep you awake at night? Renowned online reputation management expert Andy Beal will reveal the tactics he uses to help his clients clean up their social media reputation by pushing down negative results.
Part 2 – Twitter and Facebook Optimization - Dan Zarrella
Social media marketing doesn't have to be black magic and soft-focus-unicorns-and-rainbows. Science and real, hard data can get us beyond the same-old "engage in the conversation" and "be authentic" advice. Learn what drives people to share information and opinions online, and learn scientifically-proven practices for spreading your content virally through social media. You'll have plenty of time for Q&A with Dan Zarrella, social media and viral marketing scientist and author of "The Social Media Marketing Book."
Part 3 – Facebook Marketing - Alison Zarrella
Facebook may not be a new phenomenon, but the site is an ever-changing and evolving marketing platform that brands of all sizes can — and should — be taking advantage of to grow their business and engage with their customers. This session will take you through Facebook optimization, content creation, customer engagement, brand management and more. Learn best practices for managing and monitoring your page, as well as free tools and tips for posting content. We’ll discuss how to build contagious engagement for your brand on Facebook and look at how to build a content calendar for maximum efficiency. Finally, we’ll cover the recent changes to Facebook from the user’s perspective, what this means for brands, and how to target fans.
Part 4 – Social Media Conversion - Brian Massey
What is your social media conversion rate? This workshop will examine techniques for measuring conversions that happen throughout the pre-purchase and post-purchase funnel as you build social media momentum.
The workshop will explore content-oriented social media to gain specific
insights for increasing the effectiveness in social campaigns and all
of your marketing efforts.
Part 5 – Site Reviews and Q & A with the PubCon Masters Group
In the fast-paced interactive closing session your speakers will tag-team a volunteer from the audience and take them through an accelerated version of the whole end-to-end social media process. After the mini case study is completed, audience members will have their specific questions answered in a rapid-fire Q&A social media marketing session with the speakers.
Social Media Marketing Topics Include:
Leveraging Twitter and Facebook
E-mail's Role in Social Media Marketing
What Is Included?
A full training guidebook with all the presentations from each session
and bonus content
PubCon's training program will provide these powerful SEO skills that will serve you forever:
Sign up today and take home these and other powerful new SEO skills that you can put directly to work.
Sample Training Program Schedule:
To take advantage of these impressive PubCon Masters Group training programs during PubCon Paradise 2012, sign up online today. These intensive full day programs of expert-led training are available for a special standalone low price. Please see the registration page for more information on pricing.
Contact: Questions about the PubCon training program may be directed to Jeff Randall, by e-mail at conference(at)pubcon.com, or by phone at (512) 686-1295.
Class sizes are limited and registration will close when they are full.