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Pre-Conference Search (SEO/SEM) Training by the PubCon Masters Group

 

PubCon Hawaii 2012
Tuesday February 14
Tracks	SEO - Organic Search Salon A	Social Media Marketing Salon B	Expert Spotlight Sessions Salon C
08:00a	Registration Open for All Conference Attendees 8:00a- 4:00p
08:45a 9:00a	Daily Introduction by Brett Tabke
09:00a 09:45a	Kickoff Keynote : Terry Jones
10:00a 11:20a	Linking 2012 Roger Montti, Prashant Puri, Scott Polk Moderator:  Rob Garner	Facebook Alison Zarrella, Marty Weintraub, Dennis Yu, Dan Zarrella Moderator:  Joe Laratro	The Power of Retargeting Joanna Lord Communicating as an SEO Kate Morris
11:25a 12:45p	In-House SEO Laura Lippay, Brian McDowell, Brent Payne Moderator:  Arnie Kuenn	LinkedIn Marketing Marty Weintraub Moderator:  Dan Zarrella	SEO and Large Scale Websites Aaron Shear Link Building Todd Malicoat
12:45p 1:45p	Lunch Served To All Conference Attendees
1:30p 2:45p	Reputation Management Andy Beal, Tony Wright, Dwight Zahringer Moderator:  Brett Tabke	Social Signals and Search David Wallace, Jill Whalen, Eric Enge Moderator:  Scott Polk	SEO Diet Joe Laratro SEO Mid Level - Avoiding Pitfalls Carolyn Shelby
2:45p 3:15	Refreshments Available
2:55p 4:10p	Local Search Michael Dorausch, Dennis Yu, Thomas Ballantyne Moderator:  Andy Beal	Hawaii Social Media Tara Coomans, Nathan Kam, Elizabeth Feeney Moderator:  Joanna Lord	Advanced Link Building Michael Gray Link Building 2012 Jim Boykin
4:15p 5:30p	Convergence of Social Media and Search Rebecca Murtagh, Matt Siltala, Sarah Carling Moderator:  Carolyn Shelby	Travel and Tourism Sheila Beal, Roxanne Darling Moderator:  Joe Laratro	Google+ For Business Rob Garner Inflection Points : SEO & SMO Eric Enge
7:00p 9:00p	Social Media Club - Tweetup
Wednesday February 15
Tracks	SEO - Organic Search Salon A	SEM/SEO/Affiliates Salon B	Expert Spotlight Sessions Salon C
08:00a	Registration Open for All Conference Attendees 8:00a-3:00p
08:45a 9:00a	Daily Introduction by Brett Tabke
09:00a 09:45a
10:00a 11:20a	SEO Analytics Taylor Pratt, Richard Zwicky, Brian MacDonald Moderator:  Christine Churchill	Affiliates and Tourism Keith Posehn, Adam Riemer Moderator:  Michael Gray	Reputation Management Tactics Andy Beal Proactive Reputation Management Tony Wright
11:25a 12:45p	Keyword Research Kate Morris, Craig Paddock, Christine Churchill Moderator:  Richard Zwicky	International Search and Destination SEO Michael Bonfils Moderator:  Joe Laratro	Real World Secrets of Local Search Michael Dorausch Low Cost Video Marketing Strategies for Any Business Arnie Kuenn
12:45p 1:45p	Lunch Served To All Conference Attendees
1:30p 2:45p	SEO Tools Jon Henshaw, Jim Boykin Moderator:  Craig Paddock	Link Building & Link Baiting for Tourism Mark Barrera, Michael Bonfils Moderator:  Matt Siltala	Tools for Researching the Competitive Landscape Laura Lippay Cool Tools for Search Marketers Christine Churchill
2:45p 3:15	Refreshments Available
2:55p 4:10p	Bleeding Edge Techniques Brett Tabke, Carolyn Shelby Moderator:  Kate Morris	Content Strategies Stoney deGeyter, Arnie Kuenn, Joanna Lord Moderator:  Aaron Shear	Science of Social Media Marketing Dan Zarrella Expanding Keywords at Scale Luke Coltrin
4:15p 5:30p	Algo Proofing Scott Polk, Brent Payne, Michael Gray Moderator:  Joe Laratro	Blog and Site Performance Michael David, Ralf Schwoebel, Kristine Schachinger Moderator:  Jon Henshaw	SEO Traps to Avoid During Your Website Redesign Jill Whalen