Pubcon Las Vegas 2012 Concludes Highly Successful Week

Pubcon Las Vegas 2012 was a resounding success last week, as thousands of social media and

Photo: Michael Dorausch

search professionals who had gathered at the Las Vegas Convention Center were treated to the richest collection of industry content ever offered at a single conference, presented by insightful keynote speakers and over 200 session
and expert spotlight panelists, our sold out and most extensive ever Pubcon Masters Group training, a full schedule of nightly networking events, and a bustling exhibition hall that was our largest yet.

The week of Pubcon Las Vegas 2012 was marked by several major announcements, as Google head of webspam Matt Cutts chose his packed Pubcon lunchtime keynote to unveil the search giant’s new
disavow links feature for webmasters, and Pubcon announced the acquisition of the WebmasterWorld message forums by platinum sponsor Internet Marketing Ninjas.

Pubcon was bigger than ever, and from the many comments you shared throughout the week and in

Photo: Michael Dorausch

the days after, Pubcon Las Vegas 2012 was likely the best social media and optimization conference of all-time, with more than 130 sessions in a record ten simultaneous topic tracks and insightful keynotes by Cutts, Dr. Robert Cialdini, professor emeritus of psychology and marketing at Arizona State University, social psychologist, and author of the bestselling book “Influence: Science & Practice,” pioneering digital marketing writer Doc Searls, co-author of “The Cluetrain Manifesto,” and Spotify’s Shakil Khan, who helped kick off each day of Pubcon with a burst of energy.

Many sessions were filled to standing-room-only capacity as the brightest stars of social media,

Photo: Tim Ash

digital marketing, and optimization shared their latest insights with Pubcon Las Vegas 2012 attendees, while additional events such as our Barnes & Noble author book signings, one-on-one Pubcon Labs sessions, speakers enclave, Open Mic track, and Masters Group training made certain that this would be a conference to remember for many years.

Dozens of members of the media from around the world live-blogged and wrote extensively about the largest Pubcon conference ever, and we’ve compiled an ongoing selection of the November media coverage from before, during and after Pubcon Las Vegas 2012, including many fantastic photo albums. View Pubcon Las Vegas 2012 media coverage here, and keep posted to the official Pubcon blog and Facebook fan page for photo galleries in the coming days.

Special thanks go out to Pubcon founder and chief executive Brett Tabke for the dedication and

Photo: Tim Ash

vision that have played an irreplaceable part in driving the phenomenal growth and unequalled quality that made last week’s Pubcon Las Vegas 2012 so good.

Thanks also to those who worked tirelessly throughout the year to make Pubcon Las Vegas 2012 such a fantastic success, including director of operations Jeff Randall for his extensive planning and detailed organization, evangelist Joe Morin for helping to spread the Pubcon magic far and wide, director of forum operations Neil Marshall for his immeasurable contributions since the very first Pubcon over a decade ago, head moderator Joe Laratro for his unsurpassed moderator contributions, office manager Elaine Diefenderder for her careful

Photo: Mat Siltala

organization and registration help, Lisa Barone for her excellent conference coverage, director of special projects Erika Tabke for her extensive planning and support, video content producer Vanessa Zamora for her invaluable video help, Scott Barnett for his energetic operations assistance, and to Amanda Randall for once again overseeing conference registration.

Additional thanks to all the speakers, sponsors, media and association partners, exhibitors, moderators, staff, media, bloggers, and the many others who helped make last week special.

All full gold and platinum pass Pubcon Las Vegas 2012 attendees can expect to receive an e-mail in the coming days with information on how to download all of the PowerPoint presentations used during last week’s conference — one more way we try hard to make Pubcon a unique, lasting and

Photo: Mat Siltala

actionable experience that keeps giving throughout the year.

This year we’re also offering complete online video coverage of all the standard conference sessions with Pubcon Video, an add-on still available that lets you to watch the sessions you missed, or if you weren’t able to attend, to get as close as possible to being there in person.

More than anyone, however, thanks must go out to each of you who make the decision to attend. Thanks to you, the cutting-edge techniques and insight presented during Pubcon Las Vegas 2012 will help improve the state of social media and drive innovation long into the future. Make plans to continue the learning and join us in The Big Easy for Pubcon New Orleans 2013 on April 22 – 25 — the next full-size Pubcon — already taking shape as the 2013′s top social media and optimization conference.

Lane R. Ellis
Lead Editor
Team Pubcon