
PubCon Las Vegas 2010 – Part Two |
“There is just something special about PubCon,” said search industry veteran Barry Schwartz, sentiments shared by many of you who came up and told us that
PubCon Las Vegas 2010 was the best conference you’ve ever been to.Schwartz was joined at PubCon Las Vegas 2010 by dozens of other members of the media, who live-blogged and wrote extensively about the largest PubCon event ever.
PubCon video content producer Vanessa Zamora interviewed dozens of speakers throughout the week, and has begun posting them on the PubCon Video Blog, including her video interview with UnMarketing president Scott Stratten.
We’ve gathered a partial selection of some of the November coverage from before, during and after PubCon Las Vegas 2010 into a collection that we present here, including international foreign language coverage. We’ve also received an outpouring of positive feedback from many of you, as shown in some of the tweets mixed in with our media coverage list.
PubCon Las Vegas 2010 Media Coverage and Tweets
Thursday, November 4, 2010
- “Say Hello At PubCon 2010” by Google’s Matt Cutts
- “Ten Things I Learned at PubCon Last Year” by Don Campbell
- “PubCon 2010 Party and Event List” by Brian LaFrance
- “SEOmoz PubCon Happy Hour 2010” by Jen Lopez for SEOmoz
Friday, November 5, 2010
- “Raven at PubCon: A Complete Stalker Schedule” by Arienne Holland
- “PubCon Here We Come!” by Steve Ragan
- “PubCon Internet Conference Coming to Las Vegas November 8-11” by Blue Interactive Agency
- “Catch Paul Boisvert and Rob Snell at PubCon Las Vegas 2010” by Yahoo’s Jennifer Farwell
Saturday, November 6, 2010
- “Weekend Coffee Links: Pre-Vegas Edition” by Lisa Barone for Outspoken Media

“Thanks @wilreynolds for all the great info at PubCon.” @LarrySwanson
“PubCon was great!” @UtahTraveler
“Another great PubCon.” @davereynolds_UK
“PubCon was great! Energized. Chatting with geeks is good for the soul as always.“@michaelkebriggs
Monday, November 8, 2010
- “Keep it Here for Live Coverage of PubCon This Week” by Chris Crum for WebProNews
- “Social Media Speaker Krista Neher to Speak at PubCon Las Vegas 2010” by PR-USA.net for Boot Camp Digital
- “Janet Driscoll Miller to Speak on Facebook Landing Pages and Analytics at PubCon Conference in Las Vegas” by PRWeb for Search Mojo
- “Coming Up at PubCon Las Vegas 2010” by WebProNews
- “PubCon Vegas: Janets Live Blogging Schedule This Week” by Janet Driscoll Miller
- “Who Is Going to PubCon?” by Gaetan Savoie
Tuesday, November 9, 2010
- “Facebook Ranking Factors Study Released at #PubCon by aimClear” by PRWeb for aimClear
- “Short: Follow This Twitter Hash Tag for PubCon 2010!” by Stephen Chapman for ZDNet
- “Enterprise Level Bid Management: Marin Software Executive to Speak on Topic at PubCon 2010” by PRWeb for Marin Software
- “Top Shelf SEO: Hot Topics and Trends” by Lisa Barone for Outspoken Media
- “SEO for Multimedia and Rich Media” by Lisa Barone for Outspoken Media
- “Tweaks for WordPress SEO and Installation” by Lisa Barone for Outspoken Media
- “The Best Tactics in Landing Page Optimization” by Lisa Barone for Outspoken Media
- “Reputation Management: Monitoring Your Brand Online” by Lisa Barone for Outspoken Media

- “Kickoff Keynote with David Pogue of New York Times” by Lisa Barone for Outspoken Media
- “Live from PubCon Vegas: SEO for Multimedia and Rich Media” by Janet Driscoll Miller
- “Live from PubCon Vegas: Google Reputation Management” by Janet Driscoll Miller
- “Live from PubCon Vegas: Smart Organic Keyword Research and Selection” by Janet Driscoll Miller
- “Live from PubCon Vegas: Reputation Management: Monitoring Your Brand Online” by Janet Driscoll Miller
- “Live from PubCon Vegas: Kickoff Keynote with David Pogue of the New York Times” by Janet Driscoll Miller
- “Day 1: Online Reputation Management Session PubCon 2010” by Scott Cowley
- “David Pogue Keynote PubCon 2010” by Scott Cowley
- “Day 1: Ecommerce and Shopping Cart Optimization Recap PubCon 2010” by Scott Cowley
- “Effective Solutions to In-House SEO, PPC and Campaigns” by Donna Snow
- “YouTube SEO Cheat Sheet For #PubCon” by Manny Rivas
- “Las Vegas PubCon 2010” Flickr photos by MyInsuranceLife
- “PubCon Vegas 2010 Day 1 – Wynn Wins At Social Media” by Elmer Boutin
“I have been to other conferences, and heard good things about PubCon. I feel PubCon has been the best I have attended.” – PubCon Las Vegas 2010 attendee
Wednesday, November 10, 2010
- “Yahoo on Bing/adCenter Transition Through Eyes of an Advertiser” by Chris Crum for WebProNews
- “Super Session: Search Engines & Webmasters Bing, Google, Instant” by Lisa Barone for Outspoken Media
- “How to Start and Grow a User Generated Content Community” by Lisa Barone for Outspoken Media
- “Monetizing and Optimizing Your Blog” by Lisa Barone for Outspoken Media
- “Design, Content and Marketing For A Mobile Website” by Lisa Barone for Outspoken Media
- “The Convergence of Social Media & Search” by Lisa Barone for Outspoken Media
- “Keynote Panel Social Media Leading Edge” by Lisa Barone for Outspoken Media
- “Live from PubCon Vegas: Super Session: Search Engines and Webmasters” by Janet Driscoll Miller
- “Live from PubCon Vegas: Free and Open SEO Data from blekko” by Janet Driscoll Miller

- “PubCon Vegas: Facebook Marketing” by Janet Driscoll Miller
- “Live from PubCon Vegas: Bottom to Top SEO on an Ecommerce Website” by Janet Driscoll Miller
- “Live from PubCon Vegas: SEO for E-Commerce Sites” by Janet Driscoll Miller
- “Live from PubCon Vegas: Keynote Panel Social Media Leading Edge” by Janet Driscoll Miller
- “Highlights From PubCon 2010 Social Media Keynote Panel” by Scott Cowley
- “SEOmoz PubCon Happy Hour 11/10/2010” Facebook photos by SEOmoz
- “Book Signing at PubCon – Nov. 10, 2010” Facebook photos by Alan K’necht
- “PubCon Photos” photos by Rick Nakao
- “PubCon 2010” Flickr photos by Scott Cowley
- “PubCon Keynote Review: Social Media is Not New” by Kate Morris
- “SEO 101: Good Traffic Converts Better (INFOGRAPH)” by Brian Massey
- “PubCon Vegas 2010 Day 2” by Elmer Boutin
- “WPO: Web Performance Optimization” slides by Stoyan Stefanov
“PubCon is the best SEO networking ever.” @nuttakorn
“PubCon is like four days of Christmas for SEOs.” @jlaratro
Thursday, November 11, 2010
- “PubCon Las Vegas 2010 Big Recap” by Barry Schwartz
- “Key Takeaways From Google’s Matt Cutts Talk At PubCon” by Barry Schwartz
- “The Future of Search – Tim Mayer Keynote at PubCon 2010” by Scott Cowley
- “How Can Business Owners and CEOs Keep Up in the Digital Age?” by Chris Crum for WebProNews
- “FreshDrop.Com Promotes Free iPad Give Away at PubCon 2010” by PRWeb
- “Common Mistakes in Enterprise Pay Per Click” by Chris Crum for WebProNews
- “Reducing the Yahoo-to-adCenter Campaign Friction” by Chris Crum for WebProNews
- “What Does The Future Of Search Look Like?” by Mike Sachoff for WebProNews
- “Google’s Matt Cutts tells PubCon attendees to put important links toward the
top of content” by Brafton - “Google Has Internal Debate About Content Farms as Spam, Cracks Down on Link Spam” by Chris Crum for WebProNews
- “Splitting Up Your Social Strategy for Better Results” by Chris Crum for WebProNews
- “Social Medias Relevancy Debated At PubCon” by Doug Caverly for WebProNews
- “Competitors from the Darkside Rogue SEO Tactics” by Lisa Barone for Outspoken Media
- “Local Search and Advertising” by Lisa Barone for Outspoken Media

- “SEO 2010 Greg Boser” by Lisa Barone for Outspoken Media
- “Real World Secrets of Local Search/ WordPress For SEO” by Lisa Barone for Outspoken Media
- “How SMBs Can Use PR Campaigns to Grow Traffic” by Lisa Barone for Outspoken Media
- “Morning Keynote with Tim Mayer” by Lisa Barone for Outspoken Media
- “Live from PubCon Vegas: Google Instant: Does SEO Require a Fresh Approach?” by Janet Driscoll Miller
- “Live from PubCon Vegas: Content Marketing with Lee Odden” by Janet Driscoll Miller
- “Content Marketing Optimization Session with Lee Odden PubCon 2010” by Scott Cowley
- “Tools for Competitive Intelligence Session PubCon 2010” by Scott Cowley
- “Information Architecture with Ted Ulle PubCon 2010” by Scott Cowley
- “Rob Snells PubCon Presentations: You Dont Want to Miss What Happened In Vegas” by Yahoo’s Jennifer Farwell
- “Matt Cutts Offers Insight Into Future of Web Spam” by Dan Taylor
- “My time at PubCon!” by Tim Biden
- “PubCon Vegas 2010 Day 3” by Elmer Boutin
- “How to Buy Links From #PubCon 2010” by The Jungle Map
- “Tim Mayer Keynote at 2010 Vegas #PubCon” by The Jungle Map
- “Measurement & Tools” slides by Adam Proehl
“FYI, first time having a booth at PubCon and the ROI was excellent for CopyPress.com — well done!” @chriswinfield
“Congrats on such a great turnout this year at PubCon. I actually had to use that speaker room to hide this year! ;-)” @aaronshear
Friday, November 12, 2010
- “PubCon Vegas 2010 Live Blog Coverage Recap” by Search Engine Roundtable
- “Clicks But No Conversions? It’s the Landing Page Every Time” by Chris Crum
- “PubCon Las Vegas 2010: The Convergence of Social Media & Search” by David Wallace
- “Google Place Search Impact” by Zulema Romero for Milestone Internet Marketing
- “A Newbies First Time At PubCon” by Mike Ramsey
- “Hardcore PPC Tactics” by Kate Rasmussen for Milestone Internet
Marketing - “PubCon Breve resumo do evento” by Renata Tibiriçá (In
Portuguese) - “PubCon Overview” by Misty Lackie

- “PubCon 2010 Brings You Powerful Tidbits for Social Media and Your Business” by James Martell
- “Wholesale Insurance Attends 2010 Las Vegas PubCon” by Angela Rosas
- “Brand Labs Wraps Up a Week at PubCon” by Brand Labs
- “PubCon Roundup Las Vegas 2010” by Darryl King
- “PubCon Day Three Session of the Day” by Jody Nimetz for Marketing Jive
- “PubCon Lessons From Day 1” by Gabriel Goldenberg
“Many of the presenters were willing to give up their time after the sessions and were friendly. This lends a nice personal touch to the training. I particularly thought that Dan Zarrella, Scott Stratten and Tim Ash were fantastic in both their presentations and discussions later on in the week. They are knowledgeable and personable hard to beat that combination.” – PubCon Las Vegas 2010 attendee
“I will be encouraging members of my staff to attend, on a rotational basis, future PubCon events. All in all this was a very good program, and value.” – PubCon Las Vegas 2010 attendee
Saturday, November 13, 2010
- “Top LA Lawyer Joins Premier 9th PubCon in Vegas” by I-Newswire
- “Highlights From PubCon 2010 Social Media Keynote Panel” by PR Design
- “Deadblogging PubCon Low Risk, High Reward Links Pt 1” by Gabriel Goldenberg
“@giovanni I will definitely be following your blog. Thank you for great tips at PubCon.” @lyena
“Still reeling with all that I learned at PubCon. I will never look at my blog the same way again. And that’s a good thing.” @ErikaLehmann
Sunday, November 14, 2010
- “PubCon Las Vegas 2010 Recap” by Adam Riemer
- “Check-In Apps Add Key Relevancy Factor to Your Marketing” by Chris Crum for
WebProNews - “PubCon 2010 Las Vegas Social Media And Search Conference” by Chris Rauschnot
- “2010 PubCon Las Vegas Photos” by Michael Dorausch
- “PUBCON 2010 Lo mejor del marketing mundial” by Antonio Gonzalez (In Spanish)
- “What Are the Latest Social Media Tricks?” by Warren Whitlock

- “Beginners Guide to PubCon” by Will Hanke
- “My New Philosophy Nothing like a broadway song” by Adam Riemer
- “PubCon10 Speakers” Flickr photos by Reureb Yau
- “Three reasons why PubCon is a must attend for the online marketer” by Donna Snow
- “PubCon Without Pity” by Shawn Livengood
- “Kate Morris and Tom Critchlows PubCon 2010 Presentations” by Distilled
- “25 Steps to Video Search Domination” slides by Morgan Brown
“Back home after PubCon. I had fun, learned lots, and met some great people!” @webgurudan
“Best parts of PubCon Vegas 2010 were the ability to
customize your conference schedule to your needs, and the trusted experts.” @piconsulting
“Hidden bonus of meeting new people at PubCon: Links.” @chiropractic
Monday, November 15, 2010
- “PubCon Las Vegas 2010 Photogallery” by Suzuki Kenichi (In Japanese)
- “Matt Cutts PubCon SEO” by Berrie Pelser
- “Who’s Got the Time for All This Technology?” by Chris Crum for WebProNews
- “PubCon 2010” Flickr photo album by Dana Lookadoo
- “PubCon Session: Advanced Twitter Apps, Services and API Trends” by Mike Supple for MileStone Internet Marketing
- “PubCon Las Vegas Enterprise Level Bid Management” by Kate Rasmussen for MileStone Internet Marketing
- “Affiliate Based Ad & Search Issues” by Jim Banks
- “PubCon Session: Reputation Management Monitoring Your Brand Online” by Mike Supple for Milestone Internet Marketing
- “Twitter, Social Media and PR: Stats & Tactics” by Victoria Harres
- “PubCon Coverage-Day One” by Alex Bruner
- “The Best Tactics in Landing Page Optimization” by Kate Rasmussen for Milestone Internet Marketing
- “What I learned at PubCon and other ramblings from Vegas” by Kirsten Wright
- “Missed WebProNews PubCon Coverage? Dont Fret!” by Chad Sweely
- “Local Search Takeaways From PubCon Vegas 2010” by John Vantine
- “5 Takeaways from PubCon” by Mark Faggiano
- “Research: 3 out of 4 Reputation Management Experts Love Trackur!” by Andy Beal
- “PubCon Day 3 Summary” by Peter McCormack

- “Most Important Take-Aways from #PubCon 2010” by Corey Creed
- “2010 PubCon Vegas Wrap-Up” by Corey Creed
- “12 lessons from PubCon” by Arienne Holland for Raven
- “PubCon Vegas 2010 presentation by David Mink on FTC Guidelines” by David Mink
- “PubCon: Using Twitter for Media Relations” presentation by
Victoria Harres - “Back From PubCon” by Matt Parks
- “PubCon 2010: What Worked, What Didnt, and What Next?” by Scott Cowley
- “How to Increase the Post Click Conversion Performance” by Kate Rasmussen for Milestone Internet Marketing
- “Bing utiliserait 1 000 criteres de pertinence (contre 200 a Google)” by Abondance (In French)
- “Tim Ash on Top SEO Tools” by Kate Rasmussen for Milestone Internet Marketing
- “Local Search & Mobile Optimization at PubCon 2010” by Zulema Romero for Milestone Internet Marketing
- “PubCon Las Vegas Facebook PPC Techniques” by Kate Rasmussen for Milestone Internet Marketing
- “Effective Keyword Research, Selection and Optimization at PubCon” by Zulema Romero for Milestone Internet Marketing
- “SEO Design & Organic Site Structure at PubCon 2010” by Zulema Romero for Milestone Internet Marketing
- “How to Start and Grow a User Generated Community” by Kate Rasmussen for Milestone Internet Marketing
- “10 spannende Aussagen von Googles SEO Guru Matt Cutts” by Falk Hedemann (In German)
- “PubCon Session: Science of Social Media and Twitter Targeting” by Natalie Evans for Milestone Internet Marketing
“Thank you for this monster event! Giving us the opportunity to meet so many good speakers at PubCon was awesome!” @NebSEO
“Had some good convo with the PRWeb folks. Great to see you had a presence at PubCon!” @wrestlingandy
“I recovered from my trip to Vegas for PubCon last week. Had a great time. Learned a lot.” @rehor
“Back from PubCon. A really phenomenal experience. Great sessions and fantastic people.” @I80equipment09
“Nice to be back in the office after PubCon. Great conference. Really recommend it to those who haven’t attended yet!” @tamrajh
“I’ve been checking out @Blekko for about a week. I think it’s pretty awesome. Learned a lot about it at PubCon.” PubCon Las Vegas 2010 attendee
Tuesday, November 16, 2010 And After
- “Facts, Quotes and Notes from PubCon 2010” by James Constable
- “Ten Things I Learned at PubCon 2010” by Jody Nimetz for Marketing Jive
- “10 Steps to Better Content Marketing & SEO” by Lee Odden
- “PubCon panel : Advanced 411: Affiliate Networks and CPA Advertising” slides by Peter Bordes
- “Blekko To Be the 3rd Search Engine?” by Abby Johnson for WebProNews
- “Is Ranking Number One in Google Losing Its Significance?” by Chris Crum for WebProNews
- “Google at PubCon” by Suzuki Kenichi (In Japanese)
- “Trademarkia Post PubCon Trademark Highlights” by Maria Orlova
- “PubCon Coverage Day 2” by Alex Bruner
- “Cliff Notes Version of #PubCon 2010” by Dana Lookadoo
- “E-commerce Optimization: PubCon Vegas 2010” slides by Rob Snell
- “PubCon 2010: A Beagles Perspective” by John Beagle
- “PubCon dag 3” by Stefan Persson (In Swedish)
- “25 Dicas e Idéias do PubCon 2010” by Fábio Ricotta (In Portuguese)
- “PubCon 2010 Takeaways” by Jeff Schroeffel
- “The Evolution of Geolocation” by Abby Johnson for WebProNews
- “6 Major Takeaways from PubCon Las Vegas” by Dan Patterson
- “PubCon 2010 Notes and Key Takeaways” by Brian Chappell
- “What to Expect from our PubCon Coverage” by Abby Johnson for WebProNews
- “Affiliate Buzz #176 PubCon 2010 Las Vegas Recap” by James Martell
- “SEO & CRO Common Balancing Problems and Solutions PubCon Las Vegas” slides by Gabriel Goldenberg
- “PubCon Las Vegas 2010 – Recap” by Andrea Reitmeier (In German)
- “PubCon dag 1” by Stefan Persson (In Swedish)
- “Our first PubCon 2010” by Level343
- “Raven at PubCon Vegas 2010: Gilleys crowd photos” by Arienne Holland
- “14 Tips for Better Presentation Slides (From PubCon)” by Jillian Kuhn
- “Free Website Heat Map (From PubCon)” by Roger Dooley
- “PubCon 2010 Takeaways – Keyword Research, Video SEO, In-House SEO, and More” by John Vantine
- “The Science of Social Media Marketing (Dan Zarrella PubCon Interview)” by Michael McDonald for WebProNews
- “Recap: PubCon Las Vegas 2010” by Erika Thomas for Tandem Interactive
“One of my favs from PubCon, @danzarrella, has a ton of awesome info on social media research. Stellar reading for generating viral ideas.” @nickreese
“PubCon benefit #573: I just asked someone I met there for a quote. Wouldn’t have happened had we not gone to dinner. Awesome.” @olivier_amar
“#YouMightBeSMchallenged if you’ve never attended PubCon.” @Thos003
[Continued in part three. See also part one.]
Thanks,
Lane R. Ellis
Team PubCon





