PubCon Keynote SEO InHouse to Feature CNN, Disney, WSJ Speakers

We’re pleased to announce that PubCon Las Vegas 2011 will present a keynote panel featuring SEO coordinator Topher Kohan, Disney SEO manager Jeff Preston, and the Wall Street Journal’s in-house SEO Alex Bennert, three of the leading corporate search engine optimization innovators.

This very special all-star “Enterprise-Level SEO In-House” keynote panel explore the unique challenges and opportunities that corporate SEO professionals from the Wall Street Journal, Disney and CNN face every day.

““I always look forward to the in-house session because I can hear about the challenges other SEOs are facing —, technical, analytical, etcetera —and hear how the in-house teams are addressing those challenges,”” Preston said. ““I am a big fan of both Alex and Topher so I am looking forward to hearing how they are taking advantage of the search opportunities they have with their brands and sites,”” he added.

““The WebmasterWorld community has provided me with a trove of valuable SEO nuggets over the years,”” Bennert said. ““I’m excited for this opportunity to give back by sharing useful insights I’ve learned while working as an in-house SEO for the Journal,”” she added.

Bennert has been involved in the search industry since 1999 and has a passion for search. It has been noted that she“dwells on bot behavior, ponders crawl barriers and conjures ideal URLs while waiting in line at the grocery store,” making her a perfect fit for our PubCon Las Vegas 2011 in-house keynote panel with Kohan and Preston.

Kohan is the in-house SEO coordinator for and all of Turner Broadcasting’s news properties, including CNN, CNN International and iReport, and oversaw’s single largest search traffic day during the 2008 United States presidential election.

““To get the chance to speak on a keynote panel at PubCon is a boyhood dream of mine, and now that it has happened I am not 100 percent sure what will keep me motivated to get out of bed every day,”” Kohan said.

Preston manages the in-house SEO program for at Disney Interactive Media Group, the Disney property that serves vast amounts of popular online and mobile content worldwide.

Bringing these three powerful in-house leaders together for one very special PubCon Las Vegas 2011 keynote panel will provide a rare and valuable look at the world of corporate SEO, making this a must-attend keynote event this November in sunny Las Vegas.

This unique and insightful keynote panel will highlight an entire PubCon Las Vegas 2011 sub-conference dedicated to in-house search engine optimization. Look for a detailed preview of our complete in-house sub-conference in the coming days on the PubCon blog.

Join corporate in-house specialists Kohan, Preston, Bennert and more than 200 other technology leaders at PubCon Las Vegas 2011 for a week-long look at the future of social media, search and online marketing.

Register today at low early-bird rates and join thousands of the most tech-savvy attendees in the industry at PubCon Las Vegas 2011, which takes place in one of the most entertaining cities in the world on November 8 – 10, with a full day of PubCon Masters Group intensive training workshops on Monday, November 7.

We look forward to seeing you for this very special in-house keynote panel at the biggest PubCon yet in our decade-plus history.

Lane R. Ellis
Team PubCon