PubCon Keynote SEO InHouse to Feature CNN, Disney, WSJ Speakers

by, Lane R. Ellis on May 20, 2011

We’re pleased to announce that PubCon Las Vegas 2011 will present a keynote panel featuring CNN.com SEO coordinator Topher Kohan,

Disney SEO manager Jeff Preston, and the Wall Street Journal’s in-house SEO Alex Bennert, three of the leading corporate search engine optimization innovators.

This very special all-star Enterprise-Level SEO In-House keynote panel

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will explore the unique challenges and opportunities that corporate SEO professionals from the Wall Street Journal, Disney and CNN face every day.

“I always look forward to the in-house session because I can hear about the challenges other SEOs are facing

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organizational, technical, analytical, etcetera and hear how the in-house teams are addressing those challenges,” Preston said. “I am a big fan of both Alex and Topher so I am looking forward to hearing how they are taking advantage of the search opportunities they have with their brands and sites,” he added.

“The WebmasterWorld community has provided me with a trove of valuable SEO nuggets over the years,” Bennert said. “I’m

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excited for this opportunity to give back by sharing useful insights I’ve learned while working as an in-house SEO for the Journal,” she added.

Bennert has been involved in the search industry since 1999 and has a passion for search. It has been noted that she

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dwells on bot behavior, ponders crawl barriers and conjures ideal URLs while waiting in line at the grocery store, making her a perfect fit for our PubCon Las Vegas 2011 in-house keynote panel with Kohan and Preston.

Kohan is the in-house SEO coordinator for CNN.com and all of Turner Broadcasting’s news properties, including CNN

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Money, CNN International and iReport, and oversaw CNN.com’s single largest search traffic day during the 2008 United States presidential election.

“To get the chance to speak on a keynote panel at PubCon is a boyhood dream of mine, and now that it has happened I am not 100 percent sure what will keep me motivated to get out of bed every day,” Kohan said.

Preston manages the in-house SEO program for Disney.com at Disney Interactive Media Group, the Disney property that

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serves vast amounts of popular online and mobile content worldwide.

Bringing these three powerful in-house leaders together for one very special PubCon Las Vegas 2011 keynote panel will provide a rare and valuable look at the world of corporate SEO, making this a must-attend keynote event this November in sunny Las Vegas.

This unique and insightful keynote panel will highlight an entire PubCon Las Vegas 2011 sub-conference dedicated to in-house search engine optimization. Look for a detailed preview of our complete in-house sub-conference in the coming days on the PubCon blog.

Join corporate in-house specialists Kohan, Preston, Bennert and more than 200 other technology leaders at PubCon Las

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Vegas 2011 for a week-long look at the future of social media, search and online marketing.

Register today at low early-bird rates and join thousands of the most tech-savvy attendees in the industry at PubCon Las Vegas 2011, which takes place in one of the most entertaining cities in the world on November 8 – 10, with a full day of PubCon Masters Group intensive training workshops on Monday, November 7.

We look forward to seeing you for this very special in-house keynote panel at the biggest PubCon yet in our decade-plus history.

Thanks,