Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of target market, so when they have the need, they choose you. Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he now has over 65,000 people follow his daily rantings on Twitter and was voted one of the top influencer’s on the site with over 100 million users. It’s the only time he’s felt comfortable being compared to Ashton Kutcher, P Diddy and Justin Bieber. His book UnMarketing: Stop Marketing. Start Engaging became a national best-seller before it was released, and recently a Globe and Mail #1 Business best-seller, and an Amazon.com, Amazon.ca and Amazon UK best-seller. His clients’ viral marketing videos have been viewed over 60 million times even before YouTube existed. He recently appeared in the Wall Street Journal, Huffington Post, Mashable, USA Today, CNN.com and Fast Company. That plus $5 gets him a coffee anywhere in the world.