PubCon Exhibitor : Klout

Klout

Klout measures influence across the social web.

We believe that every individual who creates content online has influence. Our goal is to measure that influence and make it even more effective.

Klout allows you to track the impact of your opinions, links and recommendations across your social graph. We collect data about the content you create, how people interact with that content and the size and composition of your network. From there, we analyze the data to find indicators of influence and then provide you with innovative tools to interact with and interpret the data.

Klout has a variety of services that help companies better understand their customers and audience. People trust their network and friends more than any form of advertising. Klout can help you identify the key social media influencers who drive traffic and sales for your brand. Through the Klout API you can integrate influence into your website or application.

Klout is a privately held company in San Francisco, California.