Pinterest is a network based on images, so choosing the right images and pulling them from the right places is essential. Uploading your own images and pinning from your site isn’t always the way to draw users in, but it will help diversify your pins and maybe show users something different that they like. However, a caveat: you have to realize that these uploaded images provide no link value. Once you upload an image, you do have the ability to go in and edit the source URL, but pinning from actual websites will link your pinned image back to the site naturally. It’s important to mix these images in on boards with pins you repin from others. In addition, you should be pinning from various sites around the web rather than one or two places.
Like search engines, titling the images is important. The default image title of “IMG0043.jpeg” for a photo of cupcakes is not likely to rank for cupcakes, where a title of “Cupcakes.jpeg.” This title manipulation can help users find you simply by typing what they are looking for on Pinterest. But the title isn’t the only place to do this! Pinterest has made it mandatory for users who upload a pin to fill out at least something as a description. Do not let this valuable space go to waste! While you don’t need to write excessively (there’s a 500 character limit), you should at least fill in a keyword rich description to accompany the image and help correlate it to the terms you are aiming for. You’ll notice many images don’t have descriptions—that’s where users simply hit the space bar a few times to simply pin in a hurry. Take your time and let your images work harder for you! Utilize the comment space below images to take advantage of more places to add links and keywords related to the image, as well as hashtagging the keywords.
But it doesn’t stop there. Title your boards in a keywod-rich way. Board titles like “Cinnamon Desserts” and “Florida Beaches” are more search friendly than “Sweet Treats” or “Take Me Away,” respectively.
As Matt Siltala continues, Pinterest is a network that rewards activity. The more your image gets a repin, like, and comment will directly affect where your image will appear. Also, an image with a title on it is likely to be repined—but make sure the title is what the title says it is. There are few things more frustrating than repinning Top 10 Cleaning Shortcuts and getting redirected to a website with malware that has nothing to do with cleaning. In addition, Pinterest is similar to other networks where more followers have more power. Engage with others and you will likely attract follows, likes, comments and repins.
Remember, the key to social media is to engage users. Empower people to share your content, and Pinterest is a great place to elicit engagement.