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WebmasterWorld PubConference Sessions
| PPC Maximization and Optmization - |
| Time | 10:00a 11:15a |
| Date | Wednesday June 22 |
| Location | Salon A |
| Description | A top-down look at working in the PPC space today. From specific programs (Google, Yahoo Search Marketing), to the bigger agencies, this panel will start with a look at how PPC fits into the overall marketing picture. We'll discuss the web user buying cycle and we'll look at some real-world optimization techniques for keyword selection and landing page optimization. |
| Moderator | |
| Speakers | | | Daniel Boberg, Managing Director, Sales Technology Yahoo! Search | | | Dana Todd, Founding Partner SiteLab International, Inc. | | | Jessie Stricchiola, Founder & CEO Alchemist Media, Inc. | | | Emily White, Adwords support manager Google Inc. | | | Alison Kane, General Manager Atlas OnePoint, formerly GO TOAST |
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