Sessions

Pubcon Agenda Details:
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Pubcon

Pubcon Spring New Orleans 2014

08:00a PubCon Masters Group Training and Workshop (Platinum Pass Required)
APlatinum Pass Required.

Monday March 17

07:45a Masters Group Registration Open
5:30p 7:30p PubCon Kickoff Classic and Networking Reception:


Tuesday March 18

Tracks
Salon A

Organic SEO
Salon B

Expert Spotlight
Salon C

Content Marketing
Salon D

PPC/Search Marketing
Salon E

Interactive Site Reviews
07:45a Registration Open
09:00a 09:45a Continental Breakfast
09:30a Conference Introduction
09:45a Kickoff Keynote with Robert Cialdini

Robert Cialdini
11:30a 12:45p Algo Chaos
Jacob Bohall, Bill Hartzer, William Atchison
Moderator:
 Joe Laratro
Trademark, SEO, and Domain Legal Issues 2014
Deborah Wilcox

How We Doubled Conversion Rates
Chris Goward, Dan Brodie
Content Marketing 2014
Matt Siltala, Dave Rohrer, Jennifer Cario
Moderator:
 Melissa Fach
PPC Automation : Tools, Services, and Attribution
Frederick Vallaeys, David Szetela
Moderator:
 John Ellis
Interactive Site Reviews – Focus on Organic
Craig Paddock, Bill Hunt, Elmer Boutin, Eric Enge
Moderator:
 Dixon Jones
12:45p 1:30p Lunch
1:30p 2:40p Keyword Research
Craig Paddock, Bill Hunt
Moderator:
 Elmer Boutin
In-House SEO Politics – Make Your Case For Major Site Changes
Matt Cullen

SEO 2014
Bruce Clay
Content Creation Strategy
Nathan Safran, Sean Jackson, Phillip Thune
Moderator:
 Steve Floyd
Integrated PPC Campaigns
Mark Barrera, Kevin Adams, Sean Malseed
Moderator:
 Christine Churchill
Interactive Site Reviews – Focus on PPC
Brad Geddes, Frederick Vallaeys, Steve Hammer, John Ellis
Moderator:
 Will Scott
2:45p 3:50p State of SEO 2014
Greg Boser
Moderator:
 Brett Tabke
SEO and SEM Tools and Services
Christine Churchill

Online Marketing Tools and Services
Ashley Ward
How Content Promotion Can Revitalize Your Brand
Larry Kim, Ben Cook, Eric Enge
Moderator:
 Bill Hartzer
Advanced PPC
Brad Geddes, John Ellis, Steve Hammer
Moderator:
 Joe Laratro
Interactive Site Reviews – Focus on Organic
Matt Cullen, Jacob Bohall, Craig Paddock, Chris Boggs
Moderator:
 Brian McDowell
4:00p 5:00p In-House Team Building and Training
Brian McDowell, Dave Rohrer, Elmer Boutin
Moderator:
 Mark Barrera
Alternative Search
Dixon Jones

Affiliate Marketing Channel vs Other Channels.
Paul Schroader

Creating and Selling Awesome Content in Boring Niches
Kelly Ament, Steve Floyd
Moderator:
 Joe Laratro
Conversion Optimization for PPC
David Szetela, Ira Kates
Moderator:
 Jacob Bohall
Content – Site Reviews Focus on Content Marketing and Development
Melissa Fach, William Leake, Sean Jackson, Matt Siltala
Moderator:
 Carolyn Shelby

Wednesday March 19

Tracks
Salon A

Organic SEO
Salon B

Expert Spotlight
Salon C

Social Media
Salon D

Local Search
Salon E

Interactive Site Reviews
07:45a Registration Open
08:00a 08:45 Continental Breakfast
08:45a 9:00a Daily Introduction
09:00a 10:10a Keynote with Peter Shankman

Peter Shankman
09:30a Expo Hall Passes May Register
09:45a Exhibit Hall Opens
10:10a 11:25a Activating Your Brand Advocates
Rob Fuggetta
Moderator:
 Rob Garner
Personas: Understanding the User Behind the Visit
Michael King

Hacking AdWords : Quality Score Insights
Larry Kim
Facebook Advertising
Dennis Yu

LinkedIn Marketing
Jabez LeBret
Local Search : Hot Topics and Trends
Greg Gifford, Will Scott
Moderator:
 Joe Laratro
Interactive Site Reviews – Focus on Social Media
Ann Smarty, Lisa Buyer, Alan K’Necht, Adam Proehl
Moderator:
 Kenny Hyder
11:30a 12:45p Mobile Search and Marketing
Jeff Lancaster, John Busby
Moderator:
 Aaron Kronis
Conversion Web Design
Kim Berg

SEO Fundamentals
Michael Black
Visual Social Marketing
Krista Neher, Tron Jordheim, Jennifer Cario
Moderator:
 Joe Laratro
Local and Link Building
Mike Stewart, Casey Markee
Moderator:
 Joe Youngblood
Interactive Site Reviews – Focus on Local Search
Kristopher Jones, Greg Gifford, Brian Combs
Moderator:
 Steve Floyd
12:30p 1:30p Lunch
1:30p 3:00p
Social Signals and SEO
Eric Enge

Authority, Audience & Engagement
Loren Baker
Facebook Graph Search & Facebook Marketing
Joe Youngblood

All Roads Lead to Home
Rebecca Murtagh
Google+ and Authorship – Hot Topics and Trends
Mark Traphagen, Ann Smarty, Kristine Schachinger
Moderator:
 Rob Garner
Local Search : Reviews and Rankings
Kristopher Jones, Brian Combs
Moderator:
 Greg Gifford
Interactive Site Reviews – Focus on Linking
Kenny Hyder, Greg Boser, Jennifer Vaniderstyne, Casey Markee
Moderator:
 Mark Barrera
3:20p 5:00p International Search and Destination SEO
Michael Bonfils, Anne Kennedy, Eli Schwartz
Moderator:
 Greg Gifford
Social Media Tools
Jennifer Lopez

Adware Affects your Marketing
Adam Riemer
Targeted Inbound Marketing Strategies for Small Brands
David Christopher
Moderator:
 Kristopher Jones
Beyond the Filter Bubble for SEOs
Aaron Kronis, Chris Boggs
Moderator:
 Casey Markee
Interactive Site Reviews – Focus on Social Media
Dennis Yu, Jabez LeBret, Krista Neher, Jennifer Cario
Moderator:
 Lisa Buyer

Thursday March 20

Tracks
Salon A

Organic SEO
Salon B

Expert Spotlight
Salon C

Social Media Marketing
Salon D

Linking
Salon E

Potpourri
08:00a 08:45 Continental Breakfast Served
08:00a Registration Open
08:45a 9:00a Morning Introduction
09:00a 10:10a Keynote with Tim Ash

Tim Ash
09:45a Exhibit Hall Opens
10:10a 11:25a Optimizing the WordPress Content Machine
Carolyn Shelby, Brian Lafrance
A Model for Internet Marketing
Jay Berkowitz

Getting the most out of your SEO agency
James Loomstein
SEO – The Mosh Pit
Bruce Clay, Greg Boser, Joe Laratro, William Leake, Stoney deGeyter, Rob Garner, Tony Wright
Moderator:
 Brett Tabke
Conversion Rate Optimization
Khalid Saleh, Chris Goward
Moderator:
 Krista Neher
Measuring Influence: Which Multimedia Metrics Matter
Russ Somers, Aaron Kronis
Moderator:
 David Vogelpohl
11:30a 12:45p Website Reputation Management and Maintenance
Tony Wright, Dwight Zahringer, Matt Craine
Moderator:
 Joe Laratro
Startups : Affiliate Site Focus
Keith Posehn

Maximizing Affiliate Commissions
David Vogelpohl
Social PR
Lisa Buyer, Melissa Fach
Moderator:
 Krista Neher
Link Building – Maximum Reward for Effort
, Kenny Hyder, Jennifer Vaniderstyne
Moderator:
 Carolyn Shelby
Next Generation Catalysts : Trends Worth Watching
Ryan Jenkins, Ralf Schwoebel
Moderator:
 Stoney deGeyter
12:30p 1:30p Lunch
1:30p 3:00p SEO vs Social Media : Balancing Your Web Marketing Efforts
Stoney deGeyter, Jennifer Lopez
Facebook – Real World Results
Katherine Wright

Wearable Technology – Watches, Glass,
Rob Garner
Social Media Analytics
Alan K’Necht, Adam Proehl
Moderator:
 Joe Laratro
Mobile Conversion Optimization
William Leake, Chris Goward
Saving Your Search Visibility Through A Redesign
Barbara Coll
Moderator:
 Ralf Schwoebel
3:00p 4:00p Keynote : Danny Bernstein Google+

Danny Bernstein
4:30pm -Whenever Pubcon – The Classic on Bourbon Street