SMM & SMO Training

PUBCON NEW ORLEANS 2014 MASTERS GROUP SOCIAL MEDIA TRACK

Lisa Buyer The Buyer Group President & CEO

Lisa Buyer: The Buyer Group President & CEO

Krista Neher: Boot Camp Digital CEO

Jabez LeBret: Chief Innovation Officer, Get Noticed Get Found

Pubcon enlisted Lisa Buyer, Jabez Lebret and Krista Neher to share 2014’s social media for business best practices, trends and direction. Each brings a unique perspective to this advanced workshop designed to offer actionable take-aways in an interactive atmosphere.

Part One: Social Media 2014 for Business – Hosted by Jabez Lebret with Lisa Buyer and Krista Neher

Moving well beyond Social Media 101 this session covers the critical aspects of the leading social media networks and how to drive business, dominate your market and stand out in the newsfeed.

MORNING BREAK

Social Media for Business Checklist! At the end of this session you will receive a checklist highlighting the most important action items needed from this session.

Part Two: Visual, Video and Mobile Social Media – Hosted by Krista Neher with Lisa Buyer and Jabez LeBret

LUNCH

Checklist! At the end of this session you will receive a checklist highlighting the most important action items needed from this session.

Part Three: ROI, Analytics, Conversions, Influence and Hacks! Hosted by Lisa Buyer with Krista neher and Jabez Lebret

2014 Social Media Secrets from the Experts – Getting ROI, Paying to Play, Measuring What Matters, How to Increase Productivity with Tips & Hacks, and Maximizing Your Efforts

AFTERNOON BREAK

Checklist! At the end of this session you will receive a checklist highlighting the most important action items needed from this session.

Part Four: Social Media Marketing Q&A

A rare opportunity to have your SMM questions answered by Pubcon’s expert speakers.

MEET THE SOCIAL MEDIA POWER DAY FACULTY

Lisa Buyer – Social PR Author, Evangelist, Journalist and Publicist @lisabuyer

Author of Social PR Secrets and named one of the top 40 Digital Strategists for 2013, Lisa Buyer is

Lisa Buyer: The Buyer Group President & CEO

Lisa Buyer: The Buyer Group President & CEO

passionate and ambitious about how Public Relations, Social Media and SEO influence each other.

She is President and CEO of The Buyer Group, an interactive public relations and social consultancy located in Celebration, Florida and editor for Social #PR Chat covering trends in Social PR, Mobile PR, Brand PR and SEO PR. A columnist with Search Engine Watch and a regular speaker with Pubcon, ClickZLive and part of the @ClickZ faculty and most recently became an instructor of the University of San Francisco’s online Advanced Social Media certificate program.

Jabez LeBret – CIO, Get Noticed Get Found @jabezlebret

LeBret is renowned for his SEO success and social media conversion strategies with LinkedIn,

Get Noticed Get Found Director of Marketing Jabez LeBret

Get Noticed Get Found Director of Marketing Jabez LeBret

Facebook and Google Plus, as well as his strong traffic strategy and client learning/development techniques. Over the past eleven years, LeBret has delivered more than 950 presentations to organizations such as Microsoft, Nordstrom, Deloitte, Boeing, and G.E. in locations from Saudi Arabia to Colombia.

Considered a top authority on monetizing social media, he understands the importance of wisely managing a marketing budget. As a financial analyst for five years, LeBret successfully managed a $33 million budget. Jabez has authored three books and he also writes for Forbes and NBC Chicago about technology and marketing.

Krista Neher – CEO, Boot Camp Digital and bestselling author @KristaNeher

Neher, an international speaker, bestselling author and serves as CEO of Boot Camp Digital, a marketing consultancy that emphasizes the creative use of technology and social media to grow brands online. Krista has trained thousands of businesses on social media marketing and co-authored one of the first textbooks on social media marketing. Krista also created one of the first

Krista Neher, CEO, BootCampDigital

Krista Neher, CEO, BootCampDigital

accredited social media certification programs in the United States.

She has provided marketing solutions for Fortune 500 companies like P&G, GE, The United States Senate, Google and General Mills, as well as countless start-ups and small businesses. Her unique blend of traditional marketing experience, technical knowledge and a creative new marketing approach is a massive benefit for PubCon participants.

Neher has deep roots in marketing, having worked at Procter and Gamble for over five years in a career spanning sales, finance and marketing. While at P&G, Neher worked on their biggest brands and participated in some of their largest and most successful product launches. Prior to Boot Camp Digital, Neher was vice president of marketing for tech start-up Photrade.com, where she successfully used branding, strategic marketing, technology and social media to grow the business.

PUBCON MASTERS GROUP ADDITIONAL TRACKS

The Pubcon Masters Group training program is a popular exclusive add-on opportunity separate from the Pubcon conference, featuring a complete day of intensely focused and highly personal learning from leading innovators. Sign up for the Pubcon Masters Group training program now.

Lisa Buyer The Buyer Group President & CEO

Lisa Buyer: The Buyer Group President & CEO

Krista Neher: Boot Camp Digital CEO

Jabez LeBret: Chief Innovation Officer, Get Noticed Get Found